http://www.youtube.com/watch?v=SaFLd-hVKFY




                 The Media & Society
                 Fair Use, Creativity, Control
Chapter 4  socialization and the construction of reality rev
The Social Construction
            of Reality
http://www.youtube.com/watch?v=4xX4RuXZrxI&feature=youtube_gdata_player
Social Construction of Reality is
                based on ..
… the concept that events are open to
interpretation




     http://www.youtube.com/watch?v=8tIUilYX56E
“So what if a guy threw a shoe at
                        me”
  http://www.youtube.com/watch?v=Zsj9YHfLU4g
Muslim Rage Over Movie




“We never insult any prophet — not Moses, not Jesus — so why can’t we demand that Muhammad
be respected?”
                                       Muslim Scholar

      Symbolized by the word “freedom” - a context very different from the term’s
    use in the individualistic West: the right of a community, whether Muslim, Christian
              or Jewish, to be free from grave insult to its identity and values.

   Many believe the clash was not Muslim against Christian. Instead, they suggested
   that the traditionalism of people of both faiths in the region conflicted with Western
                               individualism and secularism.
Social Construction of Reality is based on ..
…..the fact that because interpretations differ, a common base
               of communication must be found.
   Egyptians argued that a slur against their faith was a greater offense
                   than any attack on a living person.
Social Construction of Reality is based on ..
  ..this common base is known as social reality and is developed
based on the most common interpretation of physical reality within
                            a society.
George Herbert Meade


 I , Me, Other

 The Generalized Other

 Internalized Rules to become functioning members of society.

 Influences – family, peers, school, media



     It explains a lot but we still have agency and violate norms.
Dramaturgy - Erving Goffman
  “Presentation of Self in Everyday Life”
Theory in a Nutshell




As an symbolic interactionist he sees….
 the social construction of individual identity and group
  relations
 dynamics and meanings of interpersonal information
 the relationship between environment and these
  processes
The Drama
Through the drama actors give meaning to themselves, to others and
 their situation. Interactions (performances before observers) deliver
          impressions to others according to the actors goals.

 Information is exchanged to confirm identity and the significance of
                             behavior.
Chapter 4  socialization and the construction of reality rev
“THE FRONT”
 It expresses a dramatic realization of the interpersonal self that
individuals through "impression management" activity, generate,
                    present and others expect.
“A front must be convincing – „in-
   line‟ with expectations. The
 behavior is in line with the role
           they assume.”
An "idealized" front conforms to conventions,
mores and rules required by the audience (the
         team, the gang, the public).
  The aim is for the performance to be
                believed.
“Signs and Signifiers”
The front incorporates the setting and baggage we
                  bring with us.
Appearance
Dress, props (clothes, car, house, food, body posture, facial expressions,
 gestures) serve to communicate gender, status, occupation, age and
                         personal commitments.
Manner
How we play the role; the personal touch - works to warn others of
  how the performer will act or seek to act in role - dominant,
              aggressive, yielding, receptive etc.
“Risk Taking”
Can also involve performance in voluntary, consequential actions. Many high
  risk and action settings provide occasion and place for expression of moral
 sensibilities such as bravery, courage, determination, reliability, mastery of
           valued arts which inspires the confidence of others.
Goffman writes:
“If the activity of an individual is
      to embody several ideal
standards, and if a good showing
is to be made, it is likely then that
 some of these standards will be
    maintained in public by the
    private sacrifice of others.”
The Social Construction of Reality (TV)
Reality or Exploitation




 http://tlc.howstuffworks.com/tv/here-
 comes-honey-boo-boo/videos/making-
 sketti.htm
This is TLC
             (the learning channel)




http://tlc.howstuffworks.com/tv/breaking-amish/videos/what-have-we-gotten-ourselves-
into.htm
Symbolic Interactionist Viewpoint
  Symbolic interactionist might attempt to describe the way people
evaluate their own behavior by comparing it to the behavior of others




The filmmakers edit scenes to convey a certain expression of reality
          than what is actually presented in “real life”.
Structural Functionalist Viewpoint
  Functional analysis is the study of society as a whole unit, made up of
                  individual parts that work together.

 To be part of the “In-crowd” Learn the latest fads, technology and slang through
  product placement. Advertisers benefit. The economy benefits.




 People in society that previously had nothing in common can now seemingly carry
  on conversations as if longtime friends because they both view the same show.
Product Placement on Reality
             TV
“viewers seem more tolerant when products turn
   up in settings that seem more realistic than
                     fictitious”
http://www.youtube.com/watch?v=o6hMDs4rBmw
                                    http://www.youtube.com/watch?v=Qw9oX-kZ_9k

                           Dysfunction
     Dysfunction through emulation of outrageous actions of the characters.




 Potential development of unhealthy views of their own bodies and do things they
 wouldn’t normally do such as drastic dieting and cosmetic modifications it an attempt
                          to conform to a “perceived” norm.
Conflict Viewpoint
Competition with one another for scarce resources.
Power
Manufactured struggles
“False consciousness”
False Consciousness




Read: “Corporate Advertainment” by Nicole Colson
Casting Secrets of Reality
                 TV
               http://www.videojug.com/interview/reality-show-casting-
               secrets-2
Botz-Borstein (2006) believes reality television is an escape from the boring
reality of the viewer’s life. He calls reality television surreality television
because he believes it is a produced environment that lacks the realness of
everyday life.
“The new surrealism: Loft stories, reality television, and amateur dream-
censors”
Feminist Viewpoint
   Real Housewives, Real Brides, Real Girlfriends, Real Moms?




“rowdy, raunchy women looking for attention, confrontation and fame” David Kronke ~ LA Times
“Backlash: The Undeclared War Against American Women”
                          ~ Susan Faludi

    How media works to create a backlash against women whenever
advancements in the workplace, rights, etc. are becoming publicly evident.




     Are these images working to keep women “hysterical” and
  “emotionally inept” within a culture that has emasculated the male
                 population due to a failing economy?
We live in exponential
         times.
Social Design Challenges
          Internet & Interaction
   No script, no precedent, chat rooms with new ways of interacting
    LOL, OMG
   Internet scams 411
   New ways to distribute music (Radiohead) and ideas
   Clay Shirky - “Cognitive Surplus”
http://www.youtube.com/watch?v=qu7ZpWecIS8
   Curiosity descent – please contribute
http://www.youtube.com/watch?v=Esj5juUzhpU
Turing Test Candidates
In 1991 Dr. Hugh Loebner started the annual Loebner Prize competition. A $100,000
  prize is offered to the author of the first computer program to pass an unrestricted
                                        Turing test.




  http://www.turinghub.com/                    http://cleverbot.com/




                              CAPTCHA is a form of reverse Turing test.
Socially Constructed Filter Bubbles
    http://www.youtube.com/watch?v=B8ofWFx525s
http://topdocumentaryfilms.com/quiet-rage-the-stanford-prison-
experiment/




                    http://www.prisonexp.org/psychology/2
Preview the First Chapter -
          Online

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Chapter 4 socialization and the construction of reality rev

  • 1. http://www.youtube.com/watch?v=SaFLd-hVKFY The Media & Society Fair Use, Creativity, Control
  • 3. The Social Construction of Reality http://www.youtube.com/watch?v=4xX4RuXZrxI&feature=youtube_gdata_player
  • 4. Social Construction of Reality is based on .. … the concept that events are open to interpretation http://www.youtube.com/watch?v=8tIUilYX56E
  • 5. “So what if a guy threw a shoe at me” http://www.youtube.com/watch?v=Zsj9YHfLU4g
  • 6. Muslim Rage Over Movie “We never insult any prophet — not Moses, not Jesus — so why can’t we demand that Muhammad be respected?” Muslim Scholar Symbolized by the word “freedom” - a context very different from the term’s use in the individualistic West: the right of a community, whether Muslim, Christian or Jewish, to be free from grave insult to its identity and values. Many believe the clash was not Muslim against Christian. Instead, they suggested that the traditionalism of people of both faiths in the region conflicted with Western individualism and secularism.
  • 7. Social Construction of Reality is based on .. …..the fact that because interpretations differ, a common base of communication must be found. Egyptians argued that a slur against their faith was a greater offense than any attack on a living person.
  • 8. Social Construction of Reality is based on .. ..this common base is known as social reality and is developed based on the most common interpretation of physical reality within a society.
  • 9. George Herbert Meade  I , Me, Other  The Generalized Other  Internalized Rules to become functioning members of society.  Influences – family, peers, school, media It explains a lot but we still have agency and violate norms.
  • 10. Dramaturgy - Erving Goffman “Presentation of Self in Everyday Life”
  • 11. Theory in a Nutshell As an symbolic interactionist he sees….  the social construction of individual identity and group relations  dynamics and meanings of interpersonal information  the relationship between environment and these processes
  • 12. The Drama Through the drama actors give meaning to themselves, to others and their situation. Interactions (performances before observers) deliver impressions to others according to the actors goals. Information is exchanged to confirm identity and the significance of behavior.
  • 14. “THE FRONT” It expresses a dramatic realization of the interpersonal self that individuals through "impression management" activity, generate, present and others expect.
  • 15. “A front must be convincing – „in- line‟ with expectations. The behavior is in line with the role they assume.”
  • 16. An "idealized" front conforms to conventions, mores and rules required by the audience (the team, the gang, the public). The aim is for the performance to be believed.
  • 17. “Signs and Signifiers” The front incorporates the setting and baggage we bring with us.
  • 18. Appearance Dress, props (clothes, car, house, food, body posture, facial expressions, gestures) serve to communicate gender, status, occupation, age and personal commitments.
  • 19. Manner How we play the role; the personal touch - works to warn others of how the performer will act or seek to act in role - dominant, aggressive, yielding, receptive etc.
  • 20. “Risk Taking” Can also involve performance in voluntary, consequential actions. Many high risk and action settings provide occasion and place for expression of moral sensibilities such as bravery, courage, determination, reliability, mastery of valued arts which inspires the confidence of others.
  • 21. Goffman writes: “If the activity of an individual is to embody several ideal standards, and if a good showing is to be made, it is likely then that some of these standards will be maintained in public by the private sacrifice of others.”
  • 22. The Social Construction of Reality (TV)
  • 23. Reality or Exploitation http://tlc.howstuffworks.com/tv/here- comes-honey-boo-boo/videos/making- sketti.htm
  • 24. This is TLC (the learning channel) http://tlc.howstuffworks.com/tv/breaking-amish/videos/what-have-we-gotten-ourselves- into.htm
  • 25. Symbolic Interactionist Viewpoint Symbolic interactionist might attempt to describe the way people evaluate their own behavior by comparing it to the behavior of others The filmmakers edit scenes to convey a certain expression of reality than what is actually presented in “real life”.
  • 26. Structural Functionalist Viewpoint Functional analysis is the study of society as a whole unit, made up of individual parts that work together.  To be part of the “In-crowd” Learn the latest fads, technology and slang through product placement. Advertisers benefit. The economy benefits.  People in society that previously had nothing in common can now seemingly carry on conversations as if longtime friends because they both view the same show.
  • 27. Product Placement on Reality TV “viewers seem more tolerant when products turn up in settings that seem more realistic than fictitious”
  • 28. http://www.youtube.com/watch?v=o6hMDs4rBmw http://www.youtube.com/watch?v=Qw9oX-kZ_9k Dysfunction  Dysfunction through emulation of outrageous actions of the characters.  Potential development of unhealthy views of their own bodies and do things they wouldn’t normally do such as drastic dieting and cosmetic modifications it an attempt to conform to a “perceived” norm.
  • 29. Conflict Viewpoint Competition with one another for scarce resources. Power Manufactured struggles “False consciousness”
  • 30. False Consciousness Read: “Corporate Advertainment” by Nicole Colson
  • 31. Casting Secrets of Reality TV http://www.videojug.com/interview/reality-show-casting- secrets-2 Botz-Borstein (2006) believes reality television is an escape from the boring reality of the viewer’s life. He calls reality television surreality television because he believes it is a produced environment that lacks the realness of everyday life. “The new surrealism: Loft stories, reality television, and amateur dream- censors”
  • 32. Feminist Viewpoint Real Housewives, Real Brides, Real Girlfriends, Real Moms? “rowdy, raunchy women looking for attention, confrontation and fame” David Kronke ~ LA Times
  • 33. “Backlash: The Undeclared War Against American Women” ~ Susan Faludi How media works to create a backlash against women whenever advancements in the workplace, rights, etc. are becoming publicly evident. Are these images working to keep women “hysterical” and “emotionally inept” within a culture that has emasculated the male population due to a failing economy?
  • 34. We live in exponential times.
  • 35. Social Design Challenges Internet & Interaction  No script, no precedent, chat rooms with new ways of interacting LOL, OMG  Internet scams 411  New ways to distribute music (Radiohead) and ideas  Clay Shirky - “Cognitive Surplus” http://www.youtube.com/watch?v=qu7ZpWecIS8  Curiosity descent – please contribute http://www.youtube.com/watch?v=Esj5juUzhpU
  • 36. Turing Test Candidates In 1991 Dr. Hugh Loebner started the annual Loebner Prize competition. A $100,000 prize is offered to the author of the first computer program to pass an unrestricted Turing test. http://www.turinghub.com/ http://cleverbot.com/ CAPTCHA is a form of reverse Turing test.
  • 37. Socially Constructed Filter Bubbles http://www.youtube.com/watch?v=B8ofWFx525s
  • 39. Preview the First Chapter - Online

Editor's Notes

  • #7: Mr. Sidhom approvingly recalled the uproar among Egyptian Christians that greeted the 2006 film “The Da Vinci Code,” which was seen as an affront to aspects of traditional Christianity and the persona of Jesus. Egypt, Jordan, Lebanon and other Arab countries banned both the film and the book on which it was based. And in Egypt, where insulting any of the three Abrahamic religions is a crime, the police even arrested the head of a local film company for importing 2,000 copies of the DVD, according to news reports.
  • #8: The word “freedom,” although in a context very different from the term’s use in the individualistic West: the right of a community, whether Muslim, Christian or Jewish, to be free from grave insult to its identity and values.