Chapter 6 of William Allan Kritsonis's work outlines the conceptual landscape of educational leadership, addressing major epochs like modernism, behaviorism, and feminist theories that shape leadership studies. It critiques the reliance on modern management practices, noting the dominance of rationality and efficiency while emphasizing the fundamental need for context, communication, and the inclusion of diverse perspectives. The chapter ultimately warns against simplifying complex realities into oversimplified management ideologies, known as 'kitsch management'.