Chapter 7 importance of good product knowledge
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Having good product knowledge allows salespeople to confidently present and sell products to customers, build trust in the customer relationship, and ensure the right product matches the customer's needs by recommending suitable options and reducing returns. It also helps salespeople make better demonstrations, overcome objections, and provide good after-sales service.
Chapter 7 importance of good product knowledge
- 1. Importance of Good Product Knowledge
- 2. We are able to present the product and answer any questions related to it confidently. With confidence and enthusiasm, we are better at persuading customers to buy our product. Develop confidence in selling
- 3. We customers see our confidence and product knowledge, they will also appreciate the effort made in telling them about the importance features and benefits of the product. In this way, we build customer relationship and trust. Build customer relationship and trust
- 4. When we know the product well, we are able to recommend a suitable product to our customers. This will save them time in finding the right product for themselves. We also reduce the chances of the customers being unhappy with the product and wanting to return it. Match the right product with customer’s needs
- 5. We are able to explain better and demonstrate all the features of the product and highlight its benefits to customers Make a better sales presentation of demonstration
- 6. We are able to provide the right information to deal with any negative remarks about our product and successfully overcome objections. Overcome objections successfully
- 7. We are able to assist customers with their after-sales enquiries or problems when approached, instead of directing them to the customer service department. Provide Good after sales service