Chapter 9 Slides
- 1. Chapter 9: Electronic Commerce Software Electronic Commerce, Sixth Edition
- 2. Web Hosting Alternatives Self-hosting Running servers in-house Commerce service providers (CSPs) Provide Internet access to companies and individuals Offer Web server management and the renting of application software
- 3. Web Hosting Alternatives (continued) Shared hosting Client’s Web site is on a server that hosts other Web sites simultaneously Dedicated hosting Service provider makes a Web server available to a client Co-location Service provider rents a physical space to the client to install its own server hardware
- 5. Basic Functions of Electronic Commerce Software All electronic commerce solutions must provide A catalog display Shopping cart capabilities Transaction processing
- 6. Basic Functions of Electronic Commerce Software (continued) Additional software components Middleware Application integration Web services Integration with enterprise resource planning (ERP) software Supply chain management (SCM) software
- 7. Catalog Display Catalog Listing of goods and services Static catalog Simple list written in HTML that appears on a Web page Dynamic catalog Stores information about items in a database
- 8. Small Electronic Commerce Site
- 9. Shopping Cart Problems with forms-based shopping Shoppers had to write down product information before going to the order form Customers sometimes forgot whether they had clicked the submit button Confusing and error prone
- 10. Using a Form to Enter an Order
- 11. Transaction Processing Occurs when a shopper proceeds to the virtual checkout counter by clicking a checkout button Calculation complications Computing taxes and shipping costs Provisions for coupons, special promotions, and time-sensitive offers
- 12. Advanced Functions of Electronic Commerce Software Middleware (connectivity software) Establishes a connection between electronic commerce software and an accounting system Lies between application and operating system Uses software agents to support distributed applications Interoperability Making a company’s information systems work together
- 13. BEA Technology Solutions Page
- 14. Enterprise Application Integration and Databases Tying together of different applications with middleware is known as EAI Application program Program that performs a specific function Application server Computer that takes request messages received by the Web server and runs application programs Business logic Rules used in the business
- 15. Application Integration and Databases (continued) Distributed information systems Large information systems that store the same data in many different physical locations Distributed database systems Databases within distributed information systems
- 16. Web Services Combination of software tools that let application software in one organization communicate with other applications over a network Companies are using Web services to offer improved customer service and reduce costs
- 18. SOAP, UDDI, and WSDL Simple Object Access Protocol (SOAP) Message-passing protocol Makes code available to remote machines Language neutral Web Services Description Language (WSDL) XML based format in which a publisher describes their Web services Universal Description, Discovery, and Integration (UDDI) specification A registry in which Web services can be advertised
- 20. Integration with ERP Systems Enterprise resource planning (ERP) software packages Business systems that integrate all facets of a business Major ERP vendors Baan, Oracle, PeopleSoft, and SAP Typical installation of ERP software costs between $2 million and $25 million
- 21. ERP System Integration with EDI
- 22. Electronic Commerce Software for Small and Midsize Companies CSPs Have same advantages as ISP hosting services Low cost is biggest single advantage Offer free or low-cost electronic commerce software for building electronic commerce sites
- 23. Mall-Style Commerce Service Providers Provide small businesses with Internet connection Web site creation tools Little or no banner advertising clutter Provide shopping cart software CSPs that offer mall-style commerce services eBay Stores and Yahoo! Store
- 24. Yahoo! Store Serves as the business Web host for Kennedy Space Center Space Shop The Sharper Image PalmPilotGear Manager is a Yahoo software product that is used to examine statistical information, set up acceptable payment methods, set up preferred customer shipping methods, and change global settings
- 27. Merchant Account Processing Merchant account processing services are provided by a bank or a third party processor (on behalf of a bank) and give the merchant the ability to authorize credit cards transactions and settle funds through bank associations (MasterCard/Visa).
- 28. Bigstep Received many industry awards for its CSP offering Provides two different storefront packages Reports Provide data-mining capabilities Data mining Looking for hidden patterns in data
- 29. Electronic Commerce Software for Midsize to Large Businesses Midrange packages allow a merchant to have explicit control over Merchandising choices Site layout Internal architecture Remote and local management options
- 30. Intershop Enfinity Intershop Enfinity MultiSite provides Search and catalog capabilities Electronic shopping carts Online credit card transaction processing The ability to connect to existing back-end business systems and databases
- 31. IBM WebSphere Commerce Professional Edition Set of software components that provides software suitable for midsize to large businesses Includes Catalog templates Setup wizards Advanced catalog tools
- 32. Microsoft Commerce Server 2002 Allows businesses to sell products or services on the Web using the following tools User profiling and management Transaction processing Product and service management Target audience marketing Provides many predefined reports for analyzing site activities and product sales data
- 33. Electronic Commerce Software for Large Businesses Examples of enterprise-class products that can be used to run a large online business IBM WebSphere Commerce Business Edition Oracle E-Business Suite Broadvision One-To-One Commerce Enterprise-class software Typically provides good tools for linking to and supporting supply and purchasing activities
- 34. Typical Enterprise-Class Electronic Commerce Architecture
- 35. Customer Relationship Management Software Must obtain data from operations software that conducts activities such as Sales automation Customer service center operations Marketing campaigns Must also gather data about Customer activities on the company’s Web site and any other points of contact
- 36. Supply Chain Management Software Helps companies to coordinate planning and operations with their partners in the industry supply chains Performs two general types of functions Planning Execution
- 37. SCM Software Supply chain management (SCM) improves the way your company finds the raw components it needs to make a product or service and deliver it to customers. ERP vendors like SAP’s Advanced Planner and Optimizer (APO) can serve large applications Because each industry’s supply chain has a unique set of challenges, many companies decide to go with targeted best of breed products instead, even if some integration is an inevitable consequence.
- 39. Content Management Software Should be tested before making a commitment Employees should find a software’s procedures for performing regular maintenance to be straightforward Helps companies control the large amounts of text, graphics, and media files
- 40. Documentum Content Management Web Site
- 41. Knowledge Management Software Helps companies do four main things Collect and organize information Share information among users Enhance ability of users to collaborate Preserve knowledge gained through use of information
- 42. End of Ch. 9