Chapter1a McHaney
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Chapter 1 of 'Web 2.0 and Social Media for Business' introduces Web 2.0, a term developed from a 2004 conference, highlighting its role in user participation and collaboration online. It outlines the evolution of the internet from ARPANET to a vast network of over 22 billion devices expected by 2020, emphasizing the importance of social media and various web applications. The chapter discusses how these technologies facilitate communication and interactiveness through platforms like Facebook, YouTube, and blogs.
Chapter1a McHaney
- 1. Web 2.0 and Social Media for Business Chapter 1: Introduction to Web 2.0: Part A Roger McHaney, Kansas State University
- 2. Introduction to Web 2.0 • Term coined during O'Reilly Media Web 2.0 Conference in late 2004 • Includes applications that allow people to participate in information creation, digital resource sharing, Web page design, and collaboration on the World Wide Web • Users interact in virtual communities • Examples include Facebook, YouTube, LinkedIn, Flickr, WordPress, Wikimedia, and Blogger
- 3. Internet • Internet opened world to vast possibilities of communication, information creation, data sharing and computing power • Humble beginnings traced to four networked host computers called ARPANET in 1969 • Expectations for more than 22 billion online devices by 2020 • A vast computer network of numerous smaller, interconnected computer networks
- 4. Internet This network of networks establishes a global data communications system using standards or protocols
- 5. WWW • Web pages are text-based documents following specifications known as Hypertext Markup Language (HTML) • Web pages that conform to standards can be viewed as developer intended on compliant browsers and devices • Web pages distributed and accessed using Hypertext Transfer Protocol (HTTP) • Browser is client and requests resource user wishes to view • Pages stored on networked computers running server software to respond to client requests
- 6. WWW Collection of interconnected documents organized into human-readable computer screens called Web pages
- 7. How Web Servers Work Computers hosting Web sites function as Web servers 1) Client submits HTTP request 2) Server responds by searching through stored content 3) Server returns a response message which generally contains requested content Transmission of requested Web pages can use encryption in the form of Hypertext Transfer Protocol Secure (HTTPS)
- 8. Web 2.0 Defined Web 2.0 can be viewed as four major, interrelated components: (1) Social media (2) Content sharing (3) Filtering and recommendations (4) Web applications
- 9. SLATES Professor Andrew McAfee of Harvard Business School defines Web 2.0 as:
- 10. SLATES (con’t)
- 11. Technology Evolution Creating Environment for Web 2.0
- 12. Social Media Social media facilitates social networking. People are profoundly communal and need to interact with voice, gestures, and written language
- 13. Social Media Includes: • Online social networks • instant messaging (IM) and texting Social media facilitates • Audio and video social networking. People conferencing Metaverses and virtual worlds are profoundly communal • • MMORPGs (Massively and need to interact with Multiplayer Online Role- voice, gestures, and written Playing Games) language
- 14. Social Media Tools Takes common services used Example Tools: for a long time---newspapers, Microblogs magazines, radio, record • • Podcasts albums, telephones, and • Blogs television---and recreates • Wikis these in digital form with added benefit: layer of social interaction
- 16. Example Microblog (Twitter Feed)
- 17. Web 2.0 and Social Media for Business End of Chapter 1 Part A
- 18. Slide Media from: Slides Prepared by Professor Roger McHaney Kansas State University PresenterMedia.com Twitter: @mchaney support@presentermedia.com Blog: http://mchaney.com Email : mchaney@ksu.edu 4416 S. Technology Dr Sioux Falls, SD 57106