This document discusses the importance of image and professionalism. It defines image as how others perceive you based on your appearance, behavior, posture, and voice. Maintaining a professional image is important for three reasons: taking pride in your work, earning others' respect, and opportunities for career success. The key aspects of a professional are their attitude, attire, character, work ethic, competency, and keeping a well-organized work area. Following etiquette rules is also important for positive interactions with coworkers and customers.