Charity Story Telling Ideas, From a Community Manager
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The document discusses the role of community managers in charities, emphasizing their importance as brand advocates who create engaging content and build partnerships. It highlights strategies for planning shareable events, such as fostering a social atmosphere and using creativity to enhance the narrative. Community managers are encouraged to leverage existing resources and collaborations to amplify their storytelling efforts.
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Charity Story Telling Ideas, From a Community Manager
- 1. telling your charity’s story — one brushstroke at a time — http://www.artsumbrella.com/index.php?q=gallery&g2_itemId=1470
- 2. KID YOU’LL MOVE MOUNTAINS! I’ll start with my own story…
- 4. what’s a community manager anyway? • face of your org • brand advocate who… • creates content • plans events • builds partnerships • + excels in social media marketer
- 5. bring communities together + before long, they’ll tell your story for you! give an experience worth sharing + let our communities take ownership of telling their own version of our story When we…
- 6. so, what’s are community manager secrets to planning events worth sharing? 1. make (don’t fake) a social atmosphere 2. use our child inspired imaginations 3. make sharing easy
- 7. community managers build partnerships, not just sponsorships
- 8. community managers use every opportunity to share part of our stories
- 9. oh, and we do it on a dime • go MacGyver + use what you have create reusable, outside-the-box props • work with other partners + sponsors • create activations that add value for the event (get your sponsorship for free)
- 10. and we get the story shared socially…
- 11. • plan before, during and after engagement • harness partners’ audiences and build buzz • create connections between attendees + partners • helping partners/sponsors share the collective story http://cmgrclass.syr.edu/ by taking our social media management and relationships seriously
- 12. community managers create content and collaborations
- 13. If you want to chat... crystalhenrickson @marketing_girl /marketinggirl im [at] crystalhenrickson.com
Editor's Notes
- #3: I want to start with a story-Beer Rep, Makeup Artist, highschool theatre nerd, communications major, traveler, crafter, cocktailer, foodie, event organizer, recruiter, writer, oh yeah, and marketer. These are all things I’ve described myself as over the past 20 or so years. In 2009 I was a marketing consultant, helping small businesses with social media, loyalty campaigns, events, in store activations and digital marketing, when I read a job description on Craigslist and it altered the course of my career, it was Yelp and they were launching in Canada. CM was new, I hadn’t heard about it, yet I had all of the skills they were looking for. Had I been accidently training for this my whole life? And since then, I’ve been spreading the word about Community Management to anyone who will listen.
- #6: Make your events about your community, filled with memorable experiences and your community will tell the story of you for you. The magic is in it’s unbiased, advocate medium.
- #7: Eventing on a shoestring budget. Getting your community involved. Share the social bites story-Balloons on helpers-photobooths-sharing – don’t neglect the power of twitter falls, hashtags, and instagram photo opps. You can work with companies like pixelbooth to create this.
- #8: Marketing activations that don’t suck. Connect, be thoughtful, surprising, engaging**no more crappy booths. Do things that are engaging. Even if they are DIY. As are all of these.
- #9: attract people to something fun, whimsical + surprisingcreate opportunities for genuine discussion give your audience a reason to share
- #10: Cost Saving Tips:Share the costs associated with Will Play Hockey For Food @ Gluten Free ExpoThe Hungry Games at Food Cart Festival
- #11: Plan: use sm to connect with attendees + partners. The more you do it before, the more likely other partners will help you promote
- #13: Explain how we find great stories, and have others share the stories they want to share.