SOCIAL STORYTELLING: A Workshop on Creating Content for the Social Web
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The document presents storytelling strategies for social media, emphasizing the importance of customer stories and collaborative narratives across various platforms. It offers practical story ideas focused on companies, products, brands, and employees, aiming to capture unique and engaging content that resonates with audiences. Additionally, it highlights successful social media campaigns as examples of effective storytelling in enhancing brand visibility and engagement.
SOCIAL STORYTELLING: A Workshop on Creating Content for the Social Web
- 1. Around The Digital Campfire…Storytelling in social mediaAPPENDIXSnigdha Manchanda Binjolawww.about.me/snigdha
- 2. Hi, as shared at the SOCIAL MEDIA CLUB, MUMBAI here are some story ideas I promised to share…NOTES FROMstory ninja
- 4. += ??= 7…and here’s my story
- 5. The Seven Basic Story Plots
- 9. Identify this famous story?
- 10. Hmmm…and did I mention anything about Information Design…or aesthetics?213
- 11. Embrace Customer StoriesCreate your own L’Oréal mood boards & win $1500 free shoppingContest may have ended, but new mood boards featuring L’Oréal’s products are created daily.
- 12. Indulge in the momentGreat stories start by going place where your competition hasn’t been. ..Converse took advantage of low or no competition search keywords by researching Google Zeitgeist and Trends.Built a network of specialized odd-ball sites that ultimately lead back to Converse.comTraffic is cheap, the visitor is entertained and the Converse brand extends it’s reach greatly.
- 13. Across Media PlatformsMuch like pieces of Lego, use mini-stories in different communication platforms to build up whole worlds, like…Of the total content delivered:29% ringtones45% themes26% wallpapersVisitors could play one of the four games to redeem against mobile “Digital Goodies”.Physical Interaction: 45 sec movie clip via Bluetooth. 59% accessibility.
- 14. Make it a GameWho doesn’t love a good game of….# @CatchAChoo campaign increased positive mentions about Jimmy Choo online by 40%.Sales of the sneakers in-store increased by 33%.# 1 in 17 people in London were chasing Jimmy Choo around London! There were 111 checks in 4 weeks, 4,ooo mentions on Twitter! It amounted to 4,000 online participants across Facebook, Twitter and Foursquare
- 15. What’s interesting is that best story ideas come from most unusual inspirations like…Thought StartersGreeting CardsYellow PagesAnimal PlanetDictionaryQuotation BooksCookbooksLyrics and so on…
- 17. Story Ideas: CompanyHow did your company start? Think in terms of your firm’s “once upon a time”.What adversities did the company overcome, either in its early days or at some other critical point?What’s a day in the life of your company like?How did your company do something positive to make life better for its community or customers?What did your company do to pitch in for a local problem?Does your firm have a special association with a particular holiday? This doesn’t mean a sales promotion.
- 18. Story Ideas: Products How did your products come into being? Is there lore around their creation?How did the company founders start making the products and why? Are there special details that the public doesn’t know?Are there historical events related to your product that are special for your firm?Are there special myths or legends related to your products that can be adapted for your company?Are there any famous people who are associated with your product? Can you embellish the story?What’s unique about your product that sets it apart from the competition?
- 19. Story Ideas: BrandWhat is your brand’s history? Why is it important? Is your brand associated with any special national or regional events? What are they and why? Has your brand changed over time? Is there a story related to these changes? What is the story behind of your brand’s logo? Does your brand appear in any other cultural context?Is there any lore or traditional stories associated with your brand? Why are they important? Is your brand associated with a cause? If so, what is the story behind this relationship?
- 20. Story Ideas: EmployeesWhat did your company founders do? What inspired them? Can your employees or customers relate to this history? Have any of your employees done something special for the community? What are your employees like? Can you do a series of employee profiles? What do your employees do to produce your products? Does this give a human face to your organization? What is the personal story of your senior management? Have they done anything that provides lessons for your customers? Has anyone in your organization done anything heroic? Are any of your employees members associated with a special cause? If so, what is it and why is it important?
- 21. Anything you wanted to know that I didn’t cover?Tell Snigdha and she could connect us again. Find her at www.about.me/snigdha
Editor's Notes
- #5: Advertising is luxury. Content is survival.