Chart Your Path to Product Leadership
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Bill Derouchey's presentation at UXCamp Ottawa discusses the challenges in planning a UX career and emphasizes the necessity of developing leadership skills to address future complex problems. He outlines the importance of understanding people, exploring technology, and being business-savvy to effectively shepherd ideas from concept to execution. Derouchey encourages attendees to envision their future roles and actively work towards becoming leaders capable of solving real-world issues.
Chart Your Path to Product Leadership
- 1. Chart Your Path to Product Leadership Bill DeRouchey UXcamp Ottawa
- 2. I’ve been thinking about UX Careers.
- 3. I don’t have all the answers.
- 4. We are all quite Lucky.
- 5. Our job is to talk to people, flickr : kunchia
- 6. and learn from them, flickr : kunchia
- 7. and then make things for them. Studio Neat : Cosmonaut
- 8. But we have a Problem.
- 9. It’s extremely difficult to Plan a UX Career.
- 10. As an example, my path...
- 11. 1993 1998 2003 2008 2013 Production & Layout of Textbooks Web Producer / Writer / Print Manager Freelancing Information Architect Interaction Design of Products Studio Lead, GE Aviation
- 12. But then I began to hunt for Real Problems.
- 16. 1968 1978 1988 1998 the webweb 2008 2013 2018 touch 2028 2038 2048 flexible neural displays? nanoimplants? personal datadermal replicators? patches? 2058 ?
- 17. 1968 1978 1988 1998 2008 2013 2018 2028 2038 2048 food energy riots? shortfalls? economic churn healthcare rising crisis? oceans? the web connectivity 2058 ?
- 18. Problems will become more Dramatic.
- 20. That world will need quality Leadership.
- 21. That world will need Your Skills.
- 22. That world will need You.
- 23. Agent Change of
- 24. What are the future leadership skills you Already Know?
- 25. How to learn about people in their worlds. 1
- 26. How to approach a problem with an open mind. 2
- 27. How to dig deep to understand what the real problem is. 3
- 28. How to distill, frame, and explain the problem. 4
- 29. How to experiment with solutions. 5
- 30. So what skills do you need to Learn Next?
- 33. le Peop Software Hardware Materials Networks Mobile y olog n Tech Customers Context Goals Pains Behaviours Processes Interactions Business Business Models Marketing Budgeting Strategy Change Management Money Planning
- 34. y le Peop YOU Software Hardware Materials Networks Mobile olog n Tech Customers Context Goals Pains Behaviours Processes Interactions Business Business Models Marketing Budgeting Strategy Change Management Money Planning
- 35. y le Peop YOU olog n Tech Who are you trying to help? What materials do you have to work with? Business How will the solution survive in the world?
- 36. The usual way. Start Learn about the people. Explore available technology. Explore potential solutions. Ship
- 37. The better way. ...then this meant nothing. Start If nothing happens here... Ship Stick How will your solution thrive in the world?
- 38. Business is the mechanism for making Solutions Thrive.
- 39. Pitching. How do you get a project started? Financing. How will all this effort be paid for? Development. How will it be manufactured? Marketing. How will people learn about it? Adoption. How will people commit to using it? Metrics. How do you know you’re doing well?
- 40. In corporate-speak, solutions need to get Operationalized.
- 41. Learning this world helps you to Shepherd Ideas.
- 42. How do you Get Started?
- 45. Notice when design problems are really business problems. 3
- 46. Learn your company’s business model. 4
- 47. Uncover barriers to customer adoption. 5
- 48. Learn how an industry works. 6
- 50. Act as if YOU are the product leader. 7
- 51. Start by trying this Exercise.
- 52. 1. Picture yourself five years older. You today You +5 yrs
- 53. 2. Pick a vision for what you’ll be doing. Leading a Team You today You +5 yrs
- 54. 3. What are aspects of that vision? Guiding Projects Mentoring People Providing Feedback You today Leading a Team You +5 yrs
- 55. 4. That’s what you should work on! Guiding Projects Mentoring People Providing Feedback You today Leading a Team You +5 yrs
- 56. 5. Find mentors to help you on your path. ☺ ☺ You today ☺ Guiding Projects Mentoring People Providing Feedback ☺ ☺ ☺ Leading a Team You +5 yrs
- 57. For example, here’s my plan. ☺ ☺ Me today ☺ Project Evangelism Industry Dynamics Change Management ☺ Run Complex ☺ ☺ Initiatives Me +5 yrs
- 58. So, what does your future look like? ☺ ☺ You today ☺ ☺ an aspect of that another aspect of that ☺ and one more thing ☺ Something You Love You +5 yrs
- 59. Build upon your UX skills to become a leader and solve real problems in the world.
- 60. Thank You. Bill DeRouchey UXcamp Ottawa