Rocket-Powered Bicycles: Avoiding Over and Under Engineering Your Product
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This document discusses an approach to product development that avoids over-engineering or under-engineering. It recommends using the scientific method of idea, test, and conclusion to focus first on the product and user experience, then on viability testing through minimum viable products, and last on technological features. An example is given of Apple's approach.
Rocket-Powered Bicycles: Avoiding Over and Under Engineering Your Product
- 1. Rocket Powered Bicycles Avoiding Over and Under Engineering your Product
- 2. Chris Burnor • GroupTie • StartupDigest • LinkedIn • DataDrivenSafety
- 3. Outline • What is a Product? • A Scientific Approach • An Unusual Example
- 4. The Problem
- 7. Why is this bad? It always pays to ask the questions no one else is
- 8. What is a Product?
- 9. Product connects business priorities with user experience
- 10. Product connects business priorities with user experience
- 11. So why is over/under engineering bad again? • Fails to realize business priorities • Fails realize user experience
- 12. Shouldn’t we plan for the future?
- 13. “Ay, there’s the rub”
- 14. Product is also a story • Idea • Market Validation • Traction • Market Dominance • Useless Patent Wars
- 15. How to build enough for the present but plan for the future
- 16. Science!
- 17. Scientific Method Idea Test Conclusion
- 18. Idea • Think about business priorities • Think about user experience
- 19. Aside: Empathy • Desinging a product is fundamentally empathetic exercise • Think in your users’ minds • Don’t let your technical decisions drive your product • Let your product drive your technical decisions
- 20. Test • Minimum Viable Product • Product: Viable Minimum
- 21. PVM • Focus on Product first • Focus on Viability to achieve that product aim second • Focus on minimalism last
- 22. Aside: Scale • The scale of your tests will vary • Lack of big tests means no great growth or ideas • Lack of small tests means too much to do at one time • The measurement of scale is ‘does this test measure what we’re trying to
- 23. Conclusion and Re- evaluate • Vital! • Evaluation must drive next step
- 24. How does this solve the problem? • Separates the analytical from the empathetic • Focus on next step (Occam’s Razor) • Don’t lose sight of the vision
- 25. An Unusal Example: Apple • Focus clearly on product first: user experience, business priorities • Focus on viability second: It just works • Focus on minimalism third: No LTE, No RFID, no technolgies until ready
- 26. Questions? • Ask me now? • Ask me later? • @chrisburnor • chrisburnor.com