Whats my MVP?
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The document discusses the concept of Minimum Viable Products (MVP) through various definitions and examples, emphasizing the importance of learning, risk minimization, and delivering value to customers. It outlines how MVPs have been implemented successfully by different companies, showcasing their iterative processes and the focus on customer feedback. Additionally, it highlights the applicability of the MVP mindset in enterprise contexts, advocating for continuous delivery and customer collaboration to enhance product viability.
Whats my MVP?
- 1. What’s my MVP? Ardita Karaj @Ardita_K ardita_karaj@epam.com Jeff “Cheezy” Morgan @chzy cheezy@leandog.com
- 2. Hello Here we are! Who are you?
- 3. Idea for this talk
- 5. What was the MVP of Notre Dame de Paris? WHAAAAAAA???????????
- 6. Evolution
- 7. What’s MVP? • Wikipedia “is the product with the highest return on investment versus risk. … It may also involve carrying out market analysis beforehand.” • Eric Ries, Lean Startup author “a version of a new product that allows for the most learning possible for the least amount of effort. That is to say, an MVP allows for testing actual usage scenarios with customers. To this end, expensive market research and subsequent product development is eschewed; instead, a rapidly-built product with a minimum set of features is deployed to test assumptions about customer requirements.” • Marcin Treder, CEO and Co-Founder of UXPin “An MVP isn’t the quickest or the most perfect product. Rather, it is a product with minimum development effort that creates maximum value.” • Cindy Alvarez, UX for Yammer “The goal of an MVP is to maximize learning while minimizing risk and investment and, therefore, a product should not be the only means to that end.” • Steve Blank, Silicon Valley serial-entrepreneur “Selling a vision to visionaries — not everyone — while delivering a minimum feature set. Selling a vision about how the world will work, and be so much better, with the product being built a few years out based on a minimal product that you can play around with today.” Why?
- 8. You might have seen this
- 9. Or this
- 10. Or this Vs
- 11. You probably know these • Apple delivered iPhone without Find and Copy-Paste • Zappos went live without any shoe in their inventory • GroupOn had a blog page with daily PDFs • Virgin Airlines started with 1 airplane doing 1 trip • DropBox started with a 3 minute video, no productOk.. Let’s move on!
- 12. Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away ~ Antoine de Saint-Exupery • Minimalism to reduce engineering waste by only incorporating enough features (and tests) that embody your unfair advantage to capture the interest of early adopters • Leave out all bells and whistles. Focus on validation of your hypothesis. • Keep it simple and experimental.
- 13. Capable of living • Viability is a measure of the product’s ability to focus on addressing the customer’s core needs in a revolutionary way. • Don’t let the minimum win over the viable • Keep focus on the market by looking through the business lens. Just because you have an army of developers doesn’t mean you need to develop a lot, before finding that the product is not viable
- 14. A product solves a problem for someone • Product has characteristics like: Performance, Features, Reliability, Conformance, Durability, Serviceability, Aesthetics, Perceived Quality, etc. • Help customers do something, give value • Low quality and SUX (Sh***y User Experience) will give you sh***y data and feedback
- 15. LeanDog Design & Development Studio
- 16. .Realtor
- 17. .Realtor - the story • Hard deadline • Full experience for a Real Estate Agent • A lot of regulation and rules for registration • No usage of offensive words • Reserve special domains • Users are registered/licensed agents/agencies • Release will be a land rush • Product Owner was engaged
- 18. .Realtor - Minimum • Went to production with subset of functionality • Subscription renewal not included • Backend processing of registrations was manual • No analytics running on the back
- 19. .Realtor - Viable • Usability research with 20 real users prior to launch • Adjustments done based on user feedback • Prepared for 10K concurrent users on day 1
- 20. .Realtor - Learning • Success! $1M worth of sales on first day • Product Owner “Nobody else to blame but me.” • Prioritizing every day • Expect the unexpected - People were entering Credit Card info in wrong field • Needed Analytics • Key functionality can be added later - Subscriptions and Renewal
- 21. Oxbow
- 22. Oxbow - the story • Two brothers had an idea • Prevent late night embarrassing tweets • Had a technically sound idea but the business viability was weak • Small budget
- 23. Oxbow - Multiple MVPs 1. Paper prototype - caused them to completely pivot away from initial idea and from Twitter to Instagram • “Do you want to spend this money to build an app for the two of you or build a business?” 2. Parents can view kid’s Instagram feed 3. Ability to approve/deny posts 4. Working on now - will remove approve/deny posts until they understand their users better
- 24. Oxbow - Minimum • Initial prototype on paper to validate idea • No subscription model • Roll out to small number of users initially and then expand over time • One social media platform
- 25. Oxbow - Viable • User research and focus groups • Serious conversations about the viability and market potential of the original idea • Parents could link with their kid’s profile
- 26. Oxbow - learning • Twitter filter was not the right app. Complete pivot was needed • Moved from embarrassing tweets to parental education and monitoring of social media apps • A/B testing on pricing model • Users are parents that want to educate children and not punish them • Understand funding and time commitment
- 27. But we are an Enterprise!
- 28. The Enterprise • Individuals and Interactions over Processes and Tools • but… • Working Software over Comprehensive Documentation • but… • Customer Collaboration over Contract Negotiation • but… • Responding to Change over Following a plan • but…
- 29. Does MVP Apply to the Enterprise?
- 30. Enterprisy context • Not starting from scratch • Already have users • Already have some feedback • Have a good sense of your costs • In execution/expansion/pivot mode • Not on early-adoption phase (product viability) but rather on sustainability mode (business viability) • Previous bad code is now technical debt because customers are using your product. Need to pivot and build a better product.
- 32. Building on Legacy System • Find the smallest valuable feature • Deliver to users and gather feedback • Repeat!
- 33. Production Support • Adjust most important feature or fix most damaging defect (if you have any). • Deliver to users (rapid releases) • Repeat!
- 34. Replacing old systems Old System New System
- 35. Process re-engineering S1 S2 S3 S4 S8 S7 S6 S5S8
- 36. The MVP Mindset can apply to much of what we do in the Enterprise! Reduce Risk & Focus on Value
- 38. Agile’s highest priority? Our highest priority is to satisfy the customer through early and continuous delivery of valuable software
- 39. Continuous Delivery …is a software engineering approach in which teams keep producing valuable software in short cycles and ensure that the software can be reliably released at any time.
- 40. Imagine a world • Where a product owner can have an idea today • and the customer can experience it tomorrow • and the team can tweak it based on customer usage the next day
- 42. How does it work? • Technical excellence is a must! • Separate delivery of software from delivery of features • Monitor user interaction and make adjustments • Don’t be afraid to roll back • Consider releasing two variations
- 43. Tell us your MVP story Good and Bad
- 44. What to remember | Product • Ask “Should we build this?” and not “Can we build this?”. What do we hope to learn from our next MVP? • Don’t create requirements, create questions to answer • Test the riskiest assumption first. Eliminate big-bang releases, play it safe • Define your One Metric That Matters (OMTM) for each MVP • Focus on complete product, not complete features. Start with the end but look at the whole picture
- 45. What to remember | Customer • Keep users close to the delivery teams, build strong communication channels • Customer value is priority. Solve their problem (not YOUR problem) • Initially focus on customer engagement over quick financial gain
- 46. What to remember | Team • Continuous Integration and Continuous Delivery help you reach your customers fast • Keep your team engaged, motivated, and collaborative • Keep an open mind to develop and refine the vision. Learn, take action, don’t give up
- 47. Q & A
- 48. Thank You! Ardita Karaj @Ardita_K ardita_karaj@epam.com Jeff “Cheezy” Morgan @chzy cheezy@leandog.com