19. via: Lean startup - Wikipedia, Wikipedia, the free encyclopedia
Lean startup is a method for developing businesses and
products first proposed in 2011 by Eric Ries. Based on his
previous experience working in several U.S. startups, Ries
claims that startups can shorten their product development
cycles by adopting a combination of business-hypothesis-
driven experimentation, iterative product releases, and what
he calls "validated learning". Ries' overall claim is that if
startups invest their time into iteratively building products or
services to meet the needs of early customers, they can
reduce the market risks and sidestep the need for large
amounts of initial project funding ...