CiiC_PowerPoint_PR (2)
- 1. Wednesday | May 21st, 2014 Kansas Wesleyan University | Student Activities Center 100 E. Claflin Avenue | Salina, KS First Annual Continuous Improvement & Innovation Conference
- 2. Introduction • Started from the Ground • Class Leader • Break Class into 5 Teams – Apply for Teams – Assign Team Leaders
- 3. The Teams • Social Media- YouTube, Facebook, Twitter • Public Relations- Free Media Exposure • Advertising/Sales Promotion- Create Awareness Through Various Visuals • Personal Sales- Lead Sales Team • Visual Merchandising- Vending Now
- 4. Social Media Team Marlene Yang Morgan Miller Joey Evans
- 5. Mission Statement To establish a social media and internet marking for KLEAN and CIIC through Facebook, Twitter, YouTube and K-lean.net
- 6. KLEAN TV Show YouTube Video – https://www.youtube.com/watch?v=fWkh9yurBi8 • Purpose of Video— • Promote KLEAN CiiC • Promote benefits , such as Networking • Create brand recognition • We now have 2 videos up and going on our channel
- 7. Facebook • Class posts • Business Communication meeting & decision making • Like Page • Linked to Twitter account
- 8. Twitter • Creating tweets : Advertising team, Scott Gardner, Bryon Johnson contributed to them. • Why we tweeted the ones we did? • Post twice a day: AM and PM
- 9. K-lean.net • K-lean.net Registration connected through MAMTC
- 10. Social Media Followers How did we get friends, followers, and ‘Likes’ on Facebook and Twitter? • Friends • Family • Classmates 13 Likes on KLEAN 70 Friends on Facebook 14 Twitter Followers
- 11. Integration • Advertising Team- Composed tweets for us to post onto Twitter • Personal Sales- Led us with examples of personal selling, gave us list of qualified clients • Public Relations- Posted Press Release onto Facebook pages • Visual Merchandising- Promote #VendingNow on Facebook page • Business Communication Social Media team- Met to discuss video, ideas, and decisions on posting onto social media sites
- 12. Social Media Recommendations What we would recommend for next year… • Get group purposes/tasks before students know what they are getting into • Choose individuals who are skilled in movie production (ours is amateur work) • Have more research done about businesses to get followers, friends, likes, retweets, and subscribers
- 13. Public Relations Team Omar Sadaoui Daniel Chance Courtney Wiggins
- 14. Mission Statement This team’s mission is responsible for all free media exposure by creating, producing, and implementing for the CiiC.
- 15. Paula Hermann KWU- Senior Director of Advancement and Communications • Visited our class to discuss promotional techniques and her career experiences. • Partnered with her to help promote CiiC.
- 16. Press Release • Multiple drafts and edits were created. • Final press release was distributed to Nathan, Dr. Hedlund, and Paula.
- 17. Press Release • Landing Page • List of Contacts—See Hard Copy
- 18. Email Blasts • Contact process • Early Bird email—See Hard Copy • Informative email—See Hard Copy
- 19. Salina Journal • Nathan contacted Mike Strand • Mike contacted Dr. Hedlund • Article was posted—See Hard Copy
- 20. Survey • Brainstorming process • Two outlines were originally created. • Then it was narrowed down to one survey. • Outline sent to Visual Merchandising— See Hard Copy
- 21. Integration • Our grouped mainly worked with Visual Merchandising on the survey. • All of our email and press release information was integrated with the Advertising and Social Media’s information to stay consistent.
- 22. Recommendations & Conclusions • Earlier Contact with Media Outlets • Emails Sent Out Sooner
- 23. Advertising Team Christian Cassity Nick Boehler Traves Liles Ryan Modi
- 24. Mission Statement To promote the Continuous Improvement and Innovation Conference through various visuals to the Central Kansas area.
- 25. Advertising/Sales Promotion • Electric Signs • Tweets • BitStrip • Direct Mail • Posters/Flyers
- 26. Electric Signs • Walgreens • Bi-Center • Bennington Bank • Bank VI
- 27. Tweets • Creating tweets • Met with Bryon Johnson • Emails from Brian Weisel and Scott Gardner
- 28. Tweets Sample
- 29. BitStrip • Created Mr. and Mrs. Klean Avatars • Useful tool for next year
- 30. Direct Mail • Letter Head
- 31. Posters/Flyers • Examples of placements: – KWU – Martinelli’s – Santa Cruz – Little Caesar’s – Salina Running Company – Key Office Equipment – Exide
- 32. Integration • The Advertising Group integrated with: – Social Media: Tweets – Personal Sales: Posters – Visual Merchandising: Vendor Flyer
- 33. Personal Sales Team Karlie Koelling Clay Renyer Kyle Perez Brandon Cruz
- 34. Mission Statement To be the lead Sales Team by providing the class with contacts, sales skit examples, and dialogues.
- 35. Sales Dialogue • 3 different turn-in’s • Talking to imaginary person • Remember to include L.E.A.R.N, benefit summary, minor closes, and a major close • Got a copy of best sales dialogue in the class to learn from
- 36. Example of Sales Dialogue
- 37. Continued
- 38. Sales Skit
- 39. Sales Practice
- 40. Prospecting • List of Chamber people • Split up between our group • Found top 25 businesses that we thought • Looked for the different types of “tracks”
- 42. Selling • Each person had to visit 5 potential clients • Experiences • Results from class e-mails • Learning experience
- 43. Revamp Sales Push • Competition between class members • Extra Credit Opportunity • Visit as many people as you can for sales, vendor fair, and flyers • Experience for second time
- 44. Integration • Advertising- Flyer • Visual Merchandising- Vendor Fair • Public Relations- Email Blasts • Social Media- Online Connections
- 45. Visual Merchandising Team Juliana Jasso Ryan Wilhite Tevin Kendall Daria Leid
- 46. Mission Statement To create visuals and a theme to promote, sell and operate the “Vending Now” fair at the Continuous Improvement and Innovation Conference
- 47. “Vending Now” • Why we chose the theme • Brainstorming process • “Trending Now” • “Vending Now” • Connection of our social media sites to businesses’ • Tweet and status updates during the training • Gets our participants more involved
- 49. Flyer- 2nd Draft Presented to you by: VENDINGNOW #CIIC2014Tr endWiThUs! ComeBea Part of Our Vendor Fair at the1st annual ConTinUoUsimpr ovemenT & innovaTionConfer enCe Check boxif your booth fallsunder thecategoryof: ❏ Information and merchandise from your organization ❏ Featuring processes or a brief demonstration regarding your organization ❏ Check the box if you would like to donate merchandise for a free giveaway! Refreshyourorganization’stimeline... OrganizationName:____________________________________________ Address:___________________________________________ City:_________________ Zipcode:__________ TypeofOrganization:_________________________ (ex:retail, manufacturing, healthcare, etc...) Contact Name:_______________________________ Contact PhoneNumber:____________________________ Questions?PleaseContact: Paul Hedlund KLEAN Coordinater KansasWesleyan University 100E. Claf n Ave. Box46 SalinaKS67401 785-827-5541Ex. 2218 * Greatnetworkingopportunity * Freeforyourcompany! * 150-200attendeesattheconference * Createawarenessofyourorganization * Getinvolvedinoursocialmediathemedfair! Followus@ KLEAN.CIIC Visit our website at k-lean.net
- 51. Layout and Plan • How the layout was created in the BCOMM group • How many tables we will need and where • Layout of the SAC • Who will be attending the vendor fair • How many tables each company will need • Process of the fair from beginning to end: • Setup/Welcome • Type of booths • Tear down
- 52. Layout and Plan
- 53. Selling • How did we correspond with people • Personal emails • Meetings in person • What went wrong/any issues • Misunderstanding of vendor fair process • Communication issues • Who the visual merchandise group talked to • Incorporating other groups • Using Dane Baxa’s connections • Networking
- 54. Integration • Personal Sales: Promote Vendor Fair • Social Media: Tweet and post to Facebook about “Vending Now” • Advertising: Post “Vending Now” Flyers • Business Communications Class: Operation’s Team designed the layout
- 55. Effectiveness & Results • Measurements of success • Survey about “Vending Now” • How many social media sites were connected • Turnout of companies attending
- 56. Conclusion • Major Accomplishment • The Ground is Set • Opportunity for Growth Thank You!
Editor's Notes
- #7: our YouTube channel is called KLEAN TV. And before we start talking about the purpose of the video, we’re going to show you the final production of our KLEAN commercial. The purpose of the video was to promote the KLEAN conference, promote the benefits we offer, such as Networking with other people, and creating brand recognition by having the CiiC logo placed on every picture. Currently, we have 2 videos up, and we’d like to thank Daniel Chance for getting the 2nd video production on the channel, that way it stays active. Here’s just a picture of what the KLEAN TV channel looks like. And moving onto our 2nd form of social media, Morgan will begin with Facebook.
- #8: Dr. Hedlund requested that the posts for facebook be directed towards the processes of each class period. After getting together with the bcomm social media group, it was decided that I would post MWF following promo class, And Blake would post during Tues and Thurs following the B comm class . I directed my posts towards what we did in class that day, with some being group oriented and some being ind. , and some being towards dr. hedlund teaching. The reason for these posts were to show our potential clients the hard work that was put in to making this conference a success. Also we utilized a ‘Like’ page called Kansas Leadership of Education by Advancing Networks. And within that page, we shared our press release as well as our #vendingnow sign up flyer. We have also linked our Twitter account to our Facebook.
- #9: We used Twitter more as getting information out as itself rather than about what the class was doing. Our tweets were informational and encouraging For example– “Just a reminder the Continuous Improvement and Innovation conference is at 7:30 am Wednesday May 21st! Looking forward to seeing everyone there!” is both informational and encouraging. The Advertising Team constructed all of our tweets, we just posted them. We also got tweets from Scott Gardner and Bryon Johnson. To ensure that our Twitter account was effective, we posted daily. One in the morning and one at night. As we got closer to the conference, I started posting tweets more frequently throughout the day.
- #10: K-lean.net is in its infancy stage right now. There are graphics, links, and the KLEAN video posted right now, but the Facebook, Twitter, and Youtube icons are currently unavailable to view. It is on the list of improvement for upcoming years.
- #11: How did we get friends, followers, and ‘Likes’ on Facebook and Twitter? WE sent out friend requests to everyone in our class and asked each person to accept out friend request. We also asked them to go and ‘LIKE’ our Kansas Leadership of Education by Advancing Networks. We also asked for each person to share our page and get each person to have up to 5 more people to share/retweet and become friends with other people that are not in the Kdub community. WE currently have 13 Likes, 70 friends on Facebook so far, and 14 Followers on Twitter As we went out and presented our KLEAN pitch to local businesses around Salina, we gave them the brochure and asked them to visit and share our Facebook and Twitter accounts to build stronger business relationships. We sent out requests to businesses and liked their pages, but we currently have no business friends, followers, and likes.
- #12: We integrated with the advertising team as they produced tweets for us to publish online. As for the personal sales team, they led us with examples of how to properly sale, and gave us a list of qualified clients. With the Public Relations teams, we distributed the press release through Facebook and Twitter. Also with Visual Merchandising, we distributed the #VendingNow flyer onto facebook and Twitter. As for the B.Comm Social Media team, we had met to discuss our video processes and ideas, as well as decision-making about who would be posting what and when onto social media sites. In conclusion, we felt that everyone had a part in what we were trying to accomplish with our social media sites.
- #13: This is what our team will recommend for next year… -We think that the criteria of the Social Media task should be understood and given to students before they sign up for groups so they will know what they’re getting into. -You should also choose individuals who are skilled and experienced in media production, because ours is not the best it can be with our lack of video production. - Another recommendation is to have more research done about how to get business followers, friends, likes, retweets, and YouTube subscribers in the future.