Mary Smith is expanding her online business, Mary's MediBracelets, which sells specialized medical ID bracelets. She has hired an IT consulting firm to set up her initial website and business systems. The consulting firm needs to identify the appropriate hardware, software, networks and information systems to support the online business. This includes developing plans for transaction processing, customer relationship management, supply chain management and business intelligence systems. The firm also needs to consider how cloud computing services could be incorporated into the system design.