This white paper discusses the implementation of IoT, video analytics, and AI to enhance traffic flow assessment at urban intersections, focusing on a trial at Melbourne's Aimes testbed. Key findings indicate an accuracy rate of 90-95% in counting road users and 95% in classifying traffic types, providing significant insights into road user behavior and potential safety risks. The project aims to support proactive interventions to reduce road trauma, particularly among vulnerable road users, amidst rising congestion and accident rates.