Clara Bidorini | The Missing Framework Between Startups and Corporations | Kyvo
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The document discusses the challenges and opportunities in the Brazilian entrepreneurial ecosystem, highlighting the need for better collaboration between startups and corporations through service design. It outlines a new approach called acceleration 2.0, which promotes zero equity programs and co-creation to enhance innovation and efficiency. The emphasis is on creating a holistic strategy that supports startups, engages corporate stakeholders, and fosters a more sustainable ecosystem.
Clara Bidorini | The Missing Framework Between Startups and Corporations | Kyvo
- 1. THE MISSING FRAMEWORK BETWEEN STARTUPS AND CORPORATIONS
- 2. CLARA BIDORINI Head of Corporate Venture Graduated at Politecnico di Milano Master at Universidade de Lisboa Manager in Service Design Consultancy Professor of Strategic Design at IED Leader of 1st group of Women in Design in Brazil Founder of Namoa and ChangeAsAMindset
- 3. We deliver services that add innovation and relevance for our clients through design.
- 5. 6 LEGGED ECOSYSTEM 1 LEGGED ECOSYSTEM Silicon Valley Brazil
- 6. Developed entrepreneurial ecosystem Silicon Valley Supportive Academic Institutions Government support Collaboration with Private Sector Community & Give Back Risk-taking Culture Abundant Capital Brazilian entrepreneurial ecosystem Supportive Academic Institutions Government support Collaboration with Private Sector Community & Give Back Risk-taking Culture Abundant Capital Source: Kauffman Fellows
- 7. The best way to improve Brazil’s ecosystem is through the private sector SERVICE DESIGN
- 8. by building bridges between Startups and Corps. SERVICE DESIGN
- 9. A LITTLE BIT MORE ABOUT THE ECOSYSTEM
- 10. STARTUPS
- 11. SALES PIPELINE IS TOO LONG, STARTUPS NEED A MORE HOLISTIC APPROACH WITH THE MARKET STARTUPS LOSE PART OF THEIR EQUITY (UP TO 10% IN EXCHANGE FOR THESE SERVICES) EQUITY REDUCTION AND MESSY CAP SCARE INVESTORS AWAY ACCESS TO ACCELERATION / INCUBATOR PROGRAMS (UP TO 4 MONTHS) MEET WITH INVESTORS AND FUNDS TO FUNDRAISE CONTACT WITH CORPS TO BE HIRED AS SUPPLIERS
- 12. WE CALL THIS ACCELERATION 1.0
- 13. CORPS
- 18. CORPS STRUGGLE FOCUS MOSTLY ON OPERATIONS AND RESULTS STARTUP DNA IS NOT A SHARED VALUE AMONG EMPLOYEES ISSUES HIRING STARTUPS AS SUPPLIERS LOTS OF EXPECTATIONS BUT NO HANDS-ON EXPERIENCE LOW COMMUNICATION, TRADITIONAL SILOS
- 19. Source: confidential CORPS ARE WILLING TO DO OPEN INNOVATION BACK STARTUPS/ COMPANIES WITH THE POTENTIAL TO ENTER NEW MARKETS 29% LOOK FOR POTENTIAL PRODUCTS / SOLUTIONS TO SELL 27% BRANDING 6% BACK STARTUPS TO PROVIDE MORE EFFICIENCY FOR THEIR INDUSTRIES 22% OTHERS 14%
- 20. Source: 500 Startups, “How do the World’s Biggest Companies Deal with the Startup Revolution?”
- 21. ACCELERATION 2.0 ZER0 EQUITY PROGRAMS + DESIGN-DRIVEN APPROACH
- 23. ZER0 EQUITY: MORE INVESTMENTS AND DEALS. FOUNDERS SHOULD OWN 80% OF STARTUP’S EQUITY EQUITY-FREE PROGRAM INCREASE CAPITAL IN THE ECOSYSTEM
- 24. ZER0 EQUITY: MORE INVESTMENTS AND DEALS. FOUNDERS SHOULD OWN 80% OF STARTUP’S EQUITY EQUITY-FREE PROGRAM INCREASE CAPITAL IN THE ECOSYSTEM + STARTUPS & + SCALEUPS WILLING TO TAKE PART + DIRECT PARTICIPATION OF CORPS INCREASE NUMBER OF DEALS
- 26. 6 new services to improve Corporate Acceleration CO-CREATION
- 27. GOALS We created specific sessions to target as many open innovation goals as possible and to engage stakeholders be a part of the acceleration. CO-CREATION
- 28. MENTORSHIP 6 new services to improve Corporate Acceleration CO-CREATION
- 29. TRAINING PROGRAM Innovation starts from a cultural change: experience the startup world + language and absorb the way startups work. MENTORSHIP
- 30. TRAINED MENTORS IN 2018-2019 +150 EXECS
- 31. MENTORSHIP SESSIONS WITH STARTUPS IN 2018 +400 (2 PROGRAMS)
- 32. MENTORSHIP 6 new services to improve Corporate Acceleration CO-CREATION HIGH TOUCH
- 33. HIGH TOUCH SHARING RESPONSIBILITIES To co-create, solutions and responsibilities must be shared: engineered design sprints to leverage more communication, experience and less silos.
- 34. MENTORSHIP 6 new services to improve Corporate Acceleration CO-CREATION HIGH TOUCH
- 35. DIFFERENT APPROACH DEPENDING ON THE ACCELERATION TRACK START GROWTH
- 36. MENTORSHIP 6 new services to improve Corporate Acceleration CO-CREATION HIGH TOUCHBUSINESS STRATEGY
- 37. BUSINESS STRATEGY CREATING A HOLISTIC APPROACH How many possible strategies fit in a Corporate Acceleration program? Write them all!
- 38. NUMBER OF NEW STRATEGIES IN 2018 +140 (35 STARTUPS) 4 NEW STRATEGIES / STARTUP
- 39. MENTORSHIP 6 new services to improve Corporate Acceleration CO-CREATION HIGH TOUCH DESIGN RESEARCH BUSINESS STRATEGY
- 40. DESIGN RESEARCH FOCUS ON EACH STAKEHOLDER Design Research in the field to collect new findings. Field includes corps :)
- 41. DESIGN RESEARCH AND ANALYSIS
- 43. MENTORSHIP 6 new services to improve Corporate Acceleration CO-CREATION HIGH TOUCH PROTOTYPING DESIGN RESEARCH BUSINESS STRATEGY
- 44. PROTOTYPING BUILD, TEST & VALIDATE Validation with executives, managers, stakeholders from the corps (ux, product development, market fit).
- 45. SERVICE BLUEPRINT FOR A NEW PRODUCT
- 46. SERVICE BLUEPRINT FOR A NEW PRODUCTTESTING WITH MANAGERS
- 47. CASE
- 49. Find new startups to differentiate Visa’s services portfolio CO-CREATION Execs and managers learn about startups and become mentors MENTORSHIP Mentors start working with startups to develop strategies into projects HIGH TOUCH Strategy: add new services for successful users BUSINESS STRATEGY Finding: users want to access financial products DESIGN RESEARCH New MVP: are successful users buying new financial products on Blu’s platform? PROTOTYPING New MVP: was Blu going to design those financial products? PROTOTYPING Visa articulated meetings with major Brazilian banks and Blu starts offering financial products to successful users. > partnership > time to market > more people access bank services
- 51. 7 PROGRAMS 30 CLIENTS 70 STARTUPS
- 52. 2 TAKEAWAYS
- 53. #1 STARTUPS STILL NEED TO EVOLVE IN RESEARCH AND BUILD HOLISTIC APPROACH
- 54. #2 ADDING IT RESOURCES COULD ACCELERATE PROJECT DEPLOYMENTS
- 55. Service Design is the missing framework to build bridges between Startups and Corporation
- 56. ACCELERATION 2.0 OFFERS A WIN-WIN SITUATION.
- 58. COLLABORATION IN A 1-LEGGED ECOSYSTEM INCREASES SUSTAINABILITY.
- 59. DESIGN-DRIVEN PROCESS IS MORE ASSERTIVE AND FASTER.
- 62. WE WANT TO HEAR FROM YOU AND BUILD BETTER ECOSYSTEMS TOGETHER.
- 63. WE ARE KYVO LET’S TALK :) CLARA BIDORINI clara@kyvo.com.br clarabidorini kyvoinnovation kyvoinnovationkyvoinnovationkyvo innovationkyvo.global