Class 1 intro
- 1. Sciences Po 2014: Digital Workshop
- 2. Links LinkedIn: https://fr.linkedin.com/in/rkaplan1 TWITTER: @rkapfrance BLOG: http://reneekaplan.carnets.liberation.fr/ search “Renée Kaplan”
- 3. Digital Workshop Lecture/discussion Content creation Newsroom conditions Feedback/critique
- 4. Google Group: Multimediastorytelling2015 Please give me your emails, so I can invite you into the group.
- 5. Digital convergence refers to the digitizing of traditional media. The term doesn't refer only to the existence of technology, but also the mainstream integration of such technology.
- 6. Introduction
- 7. Old media: a monologue Content flowing from a few broadcasters…
- 8. …to a silent captive audience
- 9. Convergent media: a dialogue Between broadcasters on multiple platforms and active audiences who can respond, react, like, share and link
- 10. New Media Convergent Companies
- 11. News Is Social “News is becoming a shared social experience, with people swapping links in emails, posting on social networks, ‘retweeting’ news stories and haggling over the meaning of events in discussion threads.” Pew Internet and American Life Project
- 12. Digital journalism How does news being “social”change your job as journalists?
- 13. News Is Social IT DOESN’T.
- 14. The essentials Same as traditional journalism: Informative and focussed story- telling thoroughly reported accurately sourced written with clarity, proper structure and correct grammar
- 15. The essentials It doesn’t matter what the medium is (blog post, tweet, FB post, live- blog, webdoc, infographic, multimedia, etc): It’s still A STORY. The same rules of journalism apply.
- 16. New Journalism’s Tool-kit But the tools, the methods, and even some of the standards of what makes good journalism have changed. This class is about getting you equipped with the tools of New Journalism.
- 17. New Journalism’s Tool-kit In new journalism EVERYONE IS A DIGITAL JOURNALIST. Every journalist, even if you are not officially a new media journalist, has to live in the digital universe in order to exist.
- 18. Profile of the New Journalist has traditional journalism skills has the digital skill set: i.e. knows how to use words, video, photos, visuals, and interactive graphics, separately and all together knows the range of digital stories to tell, and what kind of story needs what kind of digital story-telling able to do stories in many formats, but a specialist in one knows how to be social
- 19. Profile of the New Journalist WHAT DOES BEING SOCIAL MEAN FOR A JOURNALIST?
- 20. BUILDING A COMMUNTIY Interact reply and engage with audience members facilitate conversations
- 21. @lavrusik Future journalist is a community organizer, assembling and synthesizing the people. Not just reboadcasting at them. Source: a tweet addressed to Vadim Lavrusik, Journalism Program Manager at Facebook and prof. of Social Media Journalism at Columbia J School
- 22. SHARING share with your community and with other communities but sharing is curating: be alert and demanding with what you share be a trusted filter and provider: filter out the noise
- 23. USEING SOCIAL MEDIA Don’t just know it’s out there, use it as a professional tool: find new stories, follow developing stories and breaking news find sources, find information use it to draw traffic to your work, to create a conversation around it use it to create community
- 24. Resources in digital journalism • Poynter.org: insider journalism news • mondaynote.com/: weekly email with smart analysis of media and technology • www.journalism.co.uk/: excellent resource for journalists in training • Jeff Jarvis’s blog buzzmachine.com • www.niemanlab.org: journalism industry news and analysis • MuckRack.com: collection of journalist Twitter feeds • WebNewser.com: news about social media • Mashable.com: comprehensive tech trends • OTHERS?
- 25. Recommended Twitter feeds Some must-follow feeds: Top Journalism Linkers List @pkafka: A reporter who uses social media well @jayrosen_nyu: Professor at NYU, media pundit @MediaTwit: Mark Glaser's PBS MediaShift column @Brian Stelter: (young) senior CNN media reporter, former NYT television reporter who uses social media to listen and to share Be alert and active and you’ll see who else is.
- 27. Your digital identity is = your professional portfolio Professionally, YOU ARE YOUR DIGITAL FOOTPRINT.
- 28. MANAGE YOUR BRAND Make sure your content on every platform is a reflection of your brand: think through every tweet, blog post, Facebook, Tumblr or Pinterest post before you publish think before you reply on any platform think about what the content you share says about you
- 29. Does journalist really = « brand »? Here’s why « personal brand » might not be such a dirty word: http://www.youtube.com/watch?v=FUcnWJqub Ko
- 30. MANAGE YOUR BRAND Cultivate expertise and professionalism in your community interaction this means replying to people’s emails, tweets, comments
- 31. MANAGE YOUR BRAND make it a habit of reintroducing yourself in the digital world to people you met in the real world
- 32. Conclusion: New Journalism We’re in a profoundly unstable, rapidly shifting media environment, both in terms of content and the media model. It is your generation that will be reinventing the model for journalism in the 21st century. You need to master the new language to be part of the conversation.
- 33. Blog topics Anything about: FRANCE The subject is vast, your focus needs to be specific.
- 34. Picking a focus • You are picking a beat • Be prepared to find and cultivate sources, to do research to do reporting • Pick something about which you are passionate • Don’t necessarily pick something you know, but something about which you want to know more • Pick something about which you are prepared to become an expert
- 35. FRANCE • French politics • The new « war on terror » in France • Religion in France (Islam…Judaism…other) • The sharing economy (ex: co-working in Paris and entrepreneurialism) • Start-up culture • cultural issues (ex: dance or theather or independent cinema) • France in Africa • a neighborhood in Paris (news, people, profiles, trends) • French economy and the crisis/recovery (getting to know the ministries and their sources – people will answer your calls!) What else?
- 36. Work required 1. Blog content: 2 blog posts a week, at minimum, due by 6pm on Wednesdays 2. A Twitter feed that complements the content in your blog: 2 original tweets a day (not including retweets), five days a week 3. Other class requirements: participation and attendance
- 37. Work required • I will be asking you to be editors: there will be a rotating editor in chief • workshopping of a few students each week in class • precision on style and structure (we’ll talk about this more next time) • last half hour to work on your platforms and/or experiment with new media/storytelling tools • We will be doing real-time assignments in class (ex: a Twitter hashtag search and news synthesis) • Not expected to go out during class, but do take advantage of other class’s outings to report, bring back news or content.
- 38. Wordpress
- 39. Blogger
- 40. Weebly
- 41. The key element for the blog: FINDING A VOICE So how do you find your voice?