Class 2 Innovation In The Age Of Design
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The document discusses the success of the iPhone and Apple's approach to innovation and design. It argues that the iPhone succeeded not just as a phone but because it created a new user experience by combining hardware, software, applications and social aspects. This allowed it to take on multiple meanings and transform the idea of a phone into new actions and experiences for the user. The document suggests Apple's innovation was based on the idea of "perfect incompleteness" and social heterogeneity, designing a product that could be completed and made unique by the user.
Class 2 Innovation In The Age Of Design
- 1. innovation in the age of design Thursday, February 18, 2010
- 2. what is the most famous innovation over the last few years? Thursday, February 18, 2010
- 3. Thursday, February 18, 2010
- 4. since 2007... 21,170,000 iPhones 2,000,000,000 apps Thursday, February 18, 2010
- 5. 99.4% apps for iPhones Thursday, February 18, 2010
- 6. game changer Thursday, February 18, 2010
- 7. zero Thursday, February 18, 2010
- 8. 30% Thursday, February 18, 2010
- 9. 375% annual growth from 2008 to 2009 Thursday, February 18, 2010
- 10. There are many better phones. But none of them copied its success. Why? Thursday, February 18, 2010
- 11. 140,000 Thursday, February 18, 2010
- 12. Thursday, February 18, 2010
- 13. what is the secrete of its success? Thursday, February 18, 2010
- 14. it is NOT a phone Thursday, February 18, 2010
- 15. multiple meanings Thursday, February 18, 2010
- 16. from things to actions Thursday, February 18, 2010
- 17. what did Apple design? Thursday, February 18, 2010
- 18. perfect incompleteness Thursday, February 18, 2010
- 19. social heterogeneity Thursday, February 18, 2010
- 20. deep changes in the economy Thursday, February 18, 2010
- 21. CFO of the year Thursday, February 18, 2010
- 22. CFO magazine Thursday, February 18, 2010
- 23. 1998 - Scott Sullivan WorldCom Thursday, February 18, 2010
- 24. 1999 - Andrew Fastow Enron Thursday, February 18, 2010
- 25. 2000 - Mark Swartz Tyco Thursday, February 18, 2010
- 26. sponsor Arthur Andersen Thursday, February 18, 2010
- 27. ethical issue? Thursday, February 18, 2010
- 28. shifts in the economy Thursday, February 18, 2010
- 29. from industrial economy Thursday, February 18, 2010
- 30. to knowledge economy Thursday, February 18, 2010
- 31. making the same stuff better and cheaper is not enough Thursday, February 18, 2010
- 32. access to capital market is not as important Thursday, February 18, 2010
- 33. Thursday, February 18, 2010
- 34. what kind of ideas? Thursday, February 18, 2010
- 35. Yu-Gi-Oh Economy Trading GameBoy Movie card pack TV series Toys On-line game Thursday, February 18, 2010
- 36. more than just cards Thursday, February 18, 2010
- 37. connections create unique experiences Thursday, February 18, 2010
- 38. knowledge economy Thursday, February 18, 2010
- 39. things actions Thursday, February 18, 2010
- 40. possession experience Thursday, February 18, 2010
- 41. single meaning multiple meanings Thursday, February 18, 2010
- 42. OR AND Thursday, February 18, 2010
- 43. foreground background Thursday, February 18, 2010
- 44. noun verb Thursday, February 18, 2010
- 45. 2+2=4 Thursday, February 18, 2010
- 46. 2x2=4 Thursday, February 18, 2010
- 47. when rule changes Thursday, February 18, 2010
- 48. everything changes Thursday, February 18, 2010
- 49. even if they look familiar Thursday, February 18, 2010
- 50. What are you selling? Starbucks vs. Dunkin’ Donuts Thursday, February 18, 2010
- 51. All bags are not created equal! Thursday, February 18, 2010
- 52. Mon Blanc vs. Bic There is Mont Blanc Thursday, February 18, 2010
- 53. and the rest... Thursday, February 18, 2010
- 54. reduction of variance Thursday, February 18, 2010
- 55. creation of variance Thursday, February 18, 2010
- 56. tyranny of OR Thursday, February 18, 2010
- 57. Blue Ocean Thursday, February 18, 2010
- 58. Thursday, February 18, 2010
- 59. Red Mango Thursday, February 18, 2010
- 60. Thursday, February 18, 2010
- 61. design as noun vs. verb Thursday, February 18, 2010
- 62. Thursday, February 18, 2010