management of
information systems
my background
Youngjin Yoo

	

 	

 	

 	

 	

 	

 	

 	

 	

 http://youngjinyoo.com
	

 	

 	

 	

 	

 	

 	

 	

 	

 	

 	

 yxy23yoo
	

 	

 	

 	

 	

 	

 	

 	

 	

 Temple University
digital innovation
design
ubiquitous computing
construction industry
mobile media industry
automotive industry
higher education
    industry
tell me about you
your background
your expectation
your IT knowledge
Session 1 introduction
Session 1 introduction
What used to fit in a

building,
    now fits in a

 pocket.
What are you going to
       with it?
If you don’t take
 advantage of it
somebody else will.
Session 1 introduction
PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
Session 1 introduction
Session 1 introduction
Session 1 introduction
what’s going on here?
Sanyo divested from
   VTR in 2002
Sega divested from
video game in 2001
Hitachi divested from
 monitor business in
        2001
Minolta divested from
APS camera business
       in 2001
Nokia bought Sega in
       2002
Apple is the world
largest personal music
player manufacturer in
         2005.
Nokia is the world
 largest camera
  manufacturer
AT&T became at&t in
       2005
Amazon sold more
Kindles than books during
 this Christmas season.
Amazon sold 1.8 e-
   books for every
hardcopy book in the
  first half of 2010.
More people get their
 news from Google
 than newspapers.
what’s common
 among them?
Session 1 introduction
what is your primary
business concerns
       today?
what does GM make?
in an average GM car
100,000 lines in 1970
1,000,000 lines in 1990
100,000,000 lines by 2010
what business is GM in?
assembly of parts?
system integrations
Session 1 introduction
consider these
the number of US tax
   return prepared in
India quadrupled each
 year since 2002 from
  25,000 to 400,000
ebay would be the 5th
largest US employer if
   power sellers are
       included
Johnson Control’s
European HR is running on
  a single SAP physically
   located in Germany,
managed Czech Republic,
    analyzed in Russia
Session 1 introduction
why made it


flat?
information
technology revolution
is there any industry
that has not changed
      as a result of
       information
      technology?
if you thought global
outsourcing was a big
deal, you haven’t seen
      any thing yet
in next 10 years,
anything that can be
   digitized will be
       digitized
any process that can
 be decoupled, re-
  located, and re-
coupled will be done
    exactly that
what does that mean
  for you and your
     company?
Session 1 introduction
Session 1 introduction
Session 1 introduction
NO
It’s
complex
shit happens!
new approach to
  management
Session 1 introduction
pedagogy
individual works
discussion-based
case-driven
cold call

be ready
20% of grade
including your tweet
self-assessment
two case analyses
you choose
must be submitted by
  noon on the day
       before
11-point Times
   Roman
1-1-1 rule
   one page
one inch margin
 single space
no cover

use header to put
   your name
no summary
specific and fact-
 based analysis
general observations
counter-points
no shot gun
stick to your point
check your writing
system map
20%
Final Exam
key ideas and
  concepts
20%
group works
team project
choose an old and
familar product or
      service
innovate with IT
A 10-page limit
(5-page supplement)
20 minute
presentations
peer evaluation

70% team grade will
   be adjusted
Tech Talk Video
Oct 21, 2010
15-minute video
   recording
emerging technology
what it is?
what can I do with it?
what are risks?
how do I start?
Session 1 introduction
Winter Oak
what did you learn
 from the story?

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Session 1 introduction