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Class 2, Science and storytelling
Photograph: typeweight
Class 2, Science and storytelling
“   Scientists and engineers - and everyone else for that
    ma er - have communicated about complex ma ers
                                                     ”
    for centuries without hierarchical bullet outlines.
                                              —Edward Tu e
Class 2, Science and storytelling
Class 2, Science and storytelling
Class 2, Science and storytelling
Class 2, Science and storytelling
Class 2, Science and storytelling
Class 2, Science and storytelling
“   Slides of text (outlines, lists, sentences) make up 75%
    of all visuals. An effective text slide can highlight
    important concepts, sequences; poorly designed text
    slides can frustrate and confuse the audience.
                                                  ”
“ Bullet points lack agency.”
                     —Edward Tu e
Photograph: Bob Daemmrich
Class 2, Science and storytelling
Photograph: Russ Campbell
Photograph: hi hatswitch
“ I think people have to
     stand up and say,
you know, you’re an idiot.”
                     —Scientist
Kenichiro Mogi and the wonder of science
Class 2, Science and storytelling
Class 2, Science and storytelling
I’m really ashamed to
                                    This is really interesting,
               show you all this.
                                              isn’t it?




                                            This is the Holy Grail of
                                            neuroscientists today.
The great ocean of truth
  is always before us.
Class 2, Science and storytelling
audience



slides
Outline
• Introduction
• Statement of problem
• Data
• Methods
• Results
• Conclusion
Class 2, Science and storytelling
How long can you expect to keep
  your audience’s attention?
Class 2, Science and storytelling
Photograph: Tamás Mészáros
“   In jazz, in the jazz club, a soloist is allowed maybe
    three or four verses to warm up his solo, so he
    makes this organic curve, and he’s allowed to
    wander around and find this avenue and then
    je ison that and go somewhere else.
                                     -- Sting   ”
“   In rock music,
    you have to burn from the first bar.
                                            ”
                                 -- Sting
Class 2, Science and storytelling
“   When it comes to mass communications, it’s as
    simple as two things: arouse and fulfill.

    You need to first arouse your audience and get
    them interested in what you have to say; then
                                       ”
    you need to fulfill their expectations.
                                       —Tom Hollihan
What is
science?
Charles Anderson Dragonflies that cross oceans
What’s the main question or theme?

Are there ‘mysteries’ that arouse your interest?

      Is there a strong take-away point?

        Are any of these ideas ‘sticky’?
Outline
•
•
•
       X
       O
  Introduction
  Statement of problem
  Data
• Methods
• Results
• Conclusion
“reverse-engineer” the structure
Class 2, Science and storytelling
Class 2, Science and storytelling
Photograph: abbey*christine
Exercise!
Write a haiku that encapsulates the main idea
of one of your research projects.
5
 7
5
Class 2, Science and storytelling
Photograph: Dave Meko
Class 2, Science and storytelling
Class 2, Science and storytelling
trees thirst for water.
if their roots drink from summer,
                another tale told.
Class 2, Science and storytelling

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Class 2, Science and storytelling