Class 3 ppt
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The document discusses how groundswell thinking and leveraging tools can be used to redefine relationships and experiences by making connections more interesting, varied and frequent. It notes that most Web 2.0 tools are free and easy to connect to existing technologies. Specifically, it mentions benefits of joining LinkedIn such as accessing a large database of professionals and companies, easily connecting with shared connections, gaining better profile information and increased visibility.
Class 3 ppt
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- 4. The tools come and go – it’s about using “groundswell” thinking and leveraging the tools to redefine rela;onships and experiences The way people connect with one another – the community that’s created Strategy comes later in Ch. 4 4
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- 25. 1. Makes connec;ons more interes;ng, varied, frequent 1. They spread virally – people recruit others 2. Most are free and easy to connect to exis;ng technologies 3. Facebook, TwiKer, Wikipedia etc. 4. Make it easy for people to create content and benefit from each other’s content 5. Facebook and TwiKer apps (don’t have to rely solely on your own developers – slow) Also – do privacy policies make people feel secure? 25
- 26. Tumblr – original or curated content /explore -‐ tags /lookup – see which of your friends are on Tumblr Major benefits of joining LinkedIn Access A database of almost 200 million professionals and over 2 million companies who are all there for specific, business-‐related purposes Easily connect with shared (2nd and 3rd degree) connec;ons BeKer informa;on The modern business card with more complete profiles, updated contact informa;on, and a photo to put a face to the name (more trust) Visibility Increase likelihood of people connec;ng with you to hire or do business 26