Class presentation 8
Download as PPTX, PDF0 likes303 views
This document summarizes the results of validating business model hypotheses for a food delivery service. Several hypotheses were tested, including that restaurants would be willing to pay a commission fee and customers a delivery fee. Interviews with 10 restaurants found that 7 out of 10 responded positively to the commission fee hypothesis. A/B testing of 1€ vs 3€ delivery fees found that one option received more responses, validating the fee amount customers would pay. Benchmarking of other food delivery businesses showed commission fees ranged from 10-17.5% and delivery fees from 0-7 euros. The document concluded that key hypotheses around revenue streams were validated.
Class presentation 8
- 1. April 27, 2015 CLASS PRESENTATION 8 Chief Food Officers
- 2. Agenda Hypothesis Forms – Revenue Streams2 Hypothesis Validated1 Free Marketing Channels3 Next steps4
- 3. Restaurants’ New Feedback 7 5 7 2 0% 20% 40% 60% 80% 100% Restaurant and takeaways - General interest Commission fee Delivery - validated if it should be done by YND Validation of Hypotheses # of positive answers # of negative answers Validated New Insights Medium quality restaurants are more interested in this business idea. Some would only be able to pay the comission fee during week days HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING
- 4. Overview of the Hypotheses Customer Segments: StudentsCS1 Customer Segments: ProfessionalsCS2 Value Propositions: No time to cookVP1 Value Propositions: No skills to cookVP2 Value Propositions: No quality food optionsVP3 Value Propositions: No want to CookVP4 Value Propositions: Fast delivery of oodVP5 Value Propositions: VarietyVP6 Channels: WebsiteCH1 Value Propositions: Convenience/UsabilityVP7 Key Partners: RestaurantsKP1 Revenue Streams: Delivery Fee from CustomersRS2 Revenue Streams: Comission Fee from restaurantsRS1 Not Validated Validated HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARK
- 5. Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Revenue Streams ChannelsKey Resources Cost Structure CS 1 CS 2 KA 2 KP 1 KP 3 KA 4 KA 3 KA 1 KR 3 KR 2 KR 1 C0 4 CO 3 CO 2 CO 1 KP 2 VP 1 VP 3 VP 5 VP 7 VP 6 VP 4 VP 2 CR 3 CR 2 CR 1 CH 2 CH 1 RS 2 RS 1 Business Model Canvas HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING
- 6. Revenue Streams: KP1 + RS1 Hypothesis Restaurants will be able to pay a commission fee for the service provided. Test 1 Interview 10 restaurants. Validation 1 At least 60% of the respondents have to have a positive answer in order to validate the hypothesis. HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING
- 7. Revenue Streams: CS1 + CS2 + RS2 Hypothesis Students and Professionals will be able to pay a delivery fee (either fixed or variable) for the service provided. Test 1 A/B Testing: 1€ or 3€. Validation 1 The landing page that get more answers will give us the amount that we will be able to charge to the customers. HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING
- 8. Benchmarking HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING Company Coverage B2B B2C Notes Set-up Fee Subscription / Month Avg. Commission Premium Listings Delivery Fee Annotations Delivery Hero / Hungryhouse.co.uk Global / UK 499 GBP 14.99 GBP 14,0% n.a. 0 GBP Free delivery on almost all listings Price guarantee, i.e. same prices as in partner restaurant Lieferando D n.a. n.a. 10,0% Yes 0 - 3 EUR Set by restaurant partner, free delivery above a minimum order - JustEeat / JustEat.co.uk Global / UK approx. 500 GBP n.a. 12,5% Yes 0 - 3 GBP Free delivery on almost all listings - Foodpanda Asia n.a. n.a. 17,5% n.a. 0 - 7 EUR Strong dependence on country characteristics Delivery as well as pickup NoMenu PT ? d Markup ? ? ? ? Revenue Streams: Comission Fee from restaurantsRS1 Revenue Streams: Delivery Fee from CustomersRS2
- 9. Thank you! Visit us at: catolicalisbonentrepreneurs.wordpress.com
Editor's Notes
- #2: AGENDA Intro - Mission & Vision - Six&Six / internationalize industry verticals / eCommerce growth / Set the Foundation 1. Internationalization: Publisher: Russia as a competitive Advantage – Poetschke Telecommunication: Opportunities & Threats in Telco - Stirm & Juaranz 2. Collaboration: Healthcare: The Abbot-Case in FR - Winkelmann & Rutyna HTE: The Apple-Case - Schmidt & Aydindag 3. Innovation: Consumer Products: Bagsorter - Buse & Marquardt CIM: Connected Car - Scholz & Ruhland
- #10: AGENDA Intro - Mission & Vision - Six&Six / internationalize industry verticals / eCommerce growth / Set the Foundation 1. Internationalization: Publisher: Russia as a competitive Advantage – Poetschke Telecommunication: Opportunities & Threats in Telco - Stirm & Juaranz 2. Collaboration: Healthcare: The Abbot-Case in FR - Winkelmann & Rutyna HTE: The Apple-Case - Schmidt & Aydindag 3. Innovation: Consumer Products: Bagsorter - Buse & Marquardt CIM: Connected Car - Scholz & Ruhland