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Lean Entrepreneurship Project 
FreshEntrepreneurs2014 
World Menu 
Session 4 
Pauline von Nostitz 152113321 
Pedro Mariz 152113366 
Maria Murasheva 159114599 
Alicja Sadlo 159114503
Elevator Pitch – WOLRD MENU 
World menu helps restaurants / hotels / cafés to solve the 
problem of language barrier as well as the labour-intensive 
process of updating menus by providing professionally translated 
up-to-date digital menus in any language. This is better than the 
common process of translating menus manually and internally as 
done by many restaurants nowadays because it saves time, 
labour force and will provide professional translations, which 
ultimately leads to a improved customer experience. 
26.09.14 FreshEntrepreneurs2014 2
Assessment of Idea 
26.09.14 FreshEntrepreneurs2014 3
Business Model Canvas 
• https://canvanizer.com/canvas/HHF4lnH4-Fc 
26.09.14 FreshEntrepreneurs2014 4
Hypothesis 
Component: Customer Segment 
Hypothesis Restaurants, hotels and cafés face the problem of 
language barrier with their customers. 
Test Conduct 20-30 interviews with restaurants, which 
are located within touristic areas and offer medium 
to high priced food & beverage. 
Validation If a minimum of 65% of participated restaurants 
confirm language barrier problems. 
Result 
26.09.14 FreshEntrepreneurs2014 
5
Hypothesis 
Component: Value Proposition 
Hypothesis The maintenance & updating of menus is a time-consuming, 
labour intensive task Restaurants, 
hotels and cafés would prefer to outsource. 
Test Conduct 20-30 interviews with restaurants, which 
are located within touristic areas and offer 
medium to high priced food & beverage. 
Validation If a minimum of 65% of participated restaurants 
confirm language barrier problems. 
Result 
26.09.14 FreshEntrepreneurs2014 6
Component: Channels 
Hypothesis 
Hypothesis Service can be offered directly (no intermediaries) 
to clients through a website as nowadays people 
accept online services easily. 
Test Landing page 
Validation If landing page gets visited at least 150 times 
within 2 weeks. 
Result 
26.09.14 FreshEntrepreneurs2014 7
Hypothesis 
Component: Customer Relationships 
Hypothesis The best way World Menus can offer its service is 
through web based personal assistance. 
Test Run a survey with restaurants asking them about their 
preferred relationship type. 
Validation If at least 65% of restaurant owners confirm that a web 
based personal assistance would be the preferred 
customer relationship choice. 
Result 
26.09.14 FreshEntrepreneurs2014 8
Hypothesis 
Component: Revenue Streams 
Hypothesis Restaurants will be willing to pay a fixed “menu” price 
for each translation. 
Test Run a survey with restaurants identifying the 
willingness to pay / preferred payment plan for the 
service. 
Validation If at least 70% of restaurant owners agree that they 
would be willing to pay according to proposed 
payment plan. 
Result 
26.09.14 FreshEntrepreneurs2014 9
Hypothesis 
Component: Revenue Streams 
Hypothesis Restaurants will be willing to pay a monthly 
maintenance / change fee. 
Test Run a survey with restaurants identifying the 
willingness to pay / preferred payment play for the 
service. 
Validation If at least 70% of restaurant owners agree that they 
would be willing to pay according to proposed 
payment plan. 
Result 
26.09.14 FreshEntrepreneurs2014 10
Hypothesis 
Component: Key Partnerships 
Hypothesis World Menu will find translation agencies, which entail 
the intellectual property and resources to offer its 
service in a cost efficient way. 
Test Interviews / personal meetings with several translation 
agencies gathering information about their offer. 
Validation If at least 3-5 qualified agencies can be found which 
offer service at reasonable price in cities in which 
business will be conducted. 
Result 
26.09.14 FreshEntrepreneurs2014 11
Hypothesis 
Component: Key Partnerships 
Hypothesis World Menu will find printing agencies, which entail 
the required machinery and design knowledge to offer 
its service in a cost efficient way. 
Test Interviews / personal meetings with several printing 
agencies gathering information about their offer. 
Validation If at least 3-5 qualified agencies can be found which 
offer service at reasonable price in cities in which 
business will be conducted. 
Result 
26.09.14 FreshEntrepreneurs2014 12
Hypothesis 
Component: Revenue Streams 
Hypothesis Once the service has attracted enough customers, 
restaurants will want to place their advertisement on 
the app and by doing that provide another revenue 
stream. 
Test Survey installed on website checking willingness of 
restaurants to advertise within the app in the future. 
Validation If more that 55% of participants indicate wiliness to do 
so. 
Result 
26.09.14 FreshEntrepreneurs2014 13
Hypothesis 
Component: Cost Structure 
Hypothesis World Menu variable costs are only influenced by the 
relationship with key partners. 
Test Interviews / personal meetings with several key 
partners gathering information about their offer / 
prices etc.. 
Validation If at least 3-5 key partners who do not ask for 
subscription fee but for usage fee only can be found 
per city in which business will be conducted. 
Result 
26.09.14 FreshEntrepreneurs2014 14
Session Summary 
• Customer Development 
First of all you need to understand your customer, because without customer there will be no business. 
Step 1 - Discover your customer (Who are they? / Problem-Solution-Method: Find solution to common problem) 
Step 2* - Validation of Hypothesis (Methods to test: Surveys, Interviews, AdWords, Landing pages etc., if invalid --> 
PIVOT) 
Step 3 - Market (Create company & sell like crazy) 
Step 4 - Grow company (Attention to trends & competition) 
• Validation Process: 
- Design Model 
- Define Hypothesis 
- Prioritize Hypothesis 
- Test Hypothesis 
- Analyse Result 
• Business Model Environment 
Pay attention to micro and microeconomic trends (political, social, economical, technological) and if needed, pivot idea 
according to them! 
26.09.14 FreshEntrepreneurs2014 15

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Hypothesis Test - Fresh Entrepreneurs

  • 1. Lean Entrepreneurship Project FreshEntrepreneurs2014 World Menu Session 4 Pauline von Nostitz 152113321 Pedro Mariz 152113366 Maria Murasheva 159114599 Alicja Sadlo 159114503
  • 2. Elevator Pitch – WOLRD MENU World menu helps restaurants / hotels / cafés to solve the problem of language barrier as well as the labour-intensive process of updating menus by providing professionally translated up-to-date digital menus in any language. This is better than the common process of translating menus manually and internally as done by many restaurants nowadays because it saves time, labour force and will provide professional translations, which ultimately leads to a improved customer experience. 26.09.14 FreshEntrepreneurs2014 2
  • 3. Assessment of Idea 26.09.14 FreshEntrepreneurs2014 3
  • 4. Business Model Canvas • https://canvanizer.com/canvas/HHF4lnH4-Fc 26.09.14 FreshEntrepreneurs2014 4
  • 5. Hypothesis Component: Customer Segment Hypothesis Restaurants, hotels and cafés face the problem of language barrier with their customers. Test Conduct 20-30 interviews with restaurants, which are located within touristic areas and offer medium to high priced food & beverage. Validation If a minimum of 65% of participated restaurants confirm language barrier problems. Result 26.09.14 FreshEntrepreneurs2014 5
  • 6. Hypothesis Component: Value Proposition Hypothesis The maintenance & updating of menus is a time-consuming, labour intensive task Restaurants, hotels and cafés would prefer to outsource. Test Conduct 20-30 interviews with restaurants, which are located within touristic areas and offer medium to high priced food & beverage. Validation If a minimum of 65% of participated restaurants confirm language barrier problems. Result 26.09.14 FreshEntrepreneurs2014 6
  • 7. Component: Channels Hypothesis Hypothesis Service can be offered directly (no intermediaries) to clients through a website as nowadays people accept online services easily. Test Landing page Validation If landing page gets visited at least 150 times within 2 weeks. Result 26.09.14 FreshEntrepreneurs2014 7
  • 8. Hypothesis Component: Customer Relationships Hypothesis The best way World Menus can offer its service is through web based personal assistance. Test Run a survey with restaurants asking them about their preferred relationship type. Validation If at least 65% of restaurant owners confirm that a web based personal assistance would be the preferred customer relationship choice. Result 26.09.14 FreshEntrepreneurs2014 8
  • 9. Hypothesis Component: Revenue Streams Hypothesis Restaurants will be willing to pay a fixed “menu” price for each translation. Test Run a survey with restaurants identifying the willingness to pay / preferred payment plan for the service. Validation If at least 70% of restaurant owners agree that they would be willing to pay according to proposed payment plan. Result 26.09.14 FreshEntrepreneurs2014 9
  • 10. Hypothesis Component: Revenue Streams Hypothesis Restaurants will be willing to pay a monthly maintenance / change fee. Test Run a survey with restaurants identifying the willingness to pay / preferred payment play for the service. Validation If at least 70% of restaurant owners agree that they would be willing to pay according to proposed payment plan. Result 26.09.14 FreshEntrepreneurs2014 10
  • 11. Hypothesis Component: Key Partnerships Hypothesis World Menu will find translation agencies, which entail the intellectual property and resources to offer its service in a cost efficient way. Test Interviews / personal meetings with several translation agencies gathering information about their offer. Validation If at least 3-5 qualified agencies can be found which offer service at reasonable price in cities in which business will be conducted. Result 26.09.14 FreshEntrepreneurs2014 11
  • 12. Hypothesis Component: Key Partnerships Hypothesis World Menu will find printing agencies, which entail the required machinery and design knowledge to offer its service in a cost efficient way. Test Interviews / personal meetings with several printing agencies gathering information about their offer. Validation If at least 3-5 qualified agencies can be found which offer service at reasonable price in cities in which business will be conducted. Result 26.09.14 FreshEntrepreneurs2014 12
  • 13. Hypothesis Component: Revenue Streams Hypothesis Once the service has attracted enough customers, restaurants will want to place their advertisement on the app and by doing that provide another revenue stream. Test Survey installed on website checking willingness of restaurants to advertise within the app in the future. Validation If more that 55% of participants indicate wiliness to do so. Result 26.09.14 FreshEntrepreneurs2014 13
  • 14. Hypothesis Component: Cost Structure Hypothesis World Menu variable costs are only influenced by the relationship with key partners. Test Interviews / personal meetings with several key partners gathering information about their offer / prices etc.. Validation If at least 3-5 key partners who do not ask for subscription fee but for usage fee only can be found per city in which business will be conducted. Result 26.09.14 FreshEntrepreneurs2014 14
  • 15. Session Summary • Customer Development First of all you need to understand your customer, because without customer there will be no business. Step 1 - Discover your customer (Who are they? / Problem-Solution-Method: Find solution to common problem) Step 2* - Validation of Hypothesis (Methods to test: Surveys, Interviews, AdWords, Landing pages etc., if invalid --> PIVOT) Step 3 - Market (Create company & sell like crazy) Step 4 - Grow company (Attention to trends & competition) • Validation Process: - Design Model - Define Hypothesis - Prioritize Hypothesis - Test Hypothesis - Analyse Result • Business Model Environment Pay attention to micro and microeconomic trends (political, social, economical, technological) and if needed, pivot idea according to them! 26.09.14 FreshEntrepreneurs2014 15