Hypothesis presentation (2)
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This document outlines 10 hypotheses for a mobile app called MyNearBite. It hypothesizes that: young people and business people will use the app weekly to find food promotions; restaurants will frequently post promotions and be interested in analytics on promotion success; users and restaurants will value added delivery and payment systems; and the app development is technically and financially viable. It proposes testing each hypothesis through user surveys, restaurant interviews, and expert assessments to validate the business model.
Hypothesis presentation (2)
- 2. Business Model Canvas 2.0 Lean Entrepreneurship Project - Team3
- 3. 1. Hypothesis – Customer Segment • We believe that young people between 18 and 30 will use our app frequently (at least once a week) to search for food promotions nearby them Hypothesis • Survey to a sample of 100 young people to check whether they would use such app frequently.Testing • If 75% of the surveys state they would like to use the app on a regular basis (at least once a week).Validation Lean Entrepreneurship Project - Team3
- 4. 2. Hypothesis – Customer Segment • We believe that business people will use our app frequently (at least once a week) to search for food promotions nearby them Hypothesis • Survey to a sample of 50 business people to check whether they would use such app frequentlyTesting • If 75% of the surveys state they would like to use the app on a regular basis (at least once a week).Validation Lean Entrepreneurship Project - Team3
- 5. 3. Hypothesis – Customer Segment • We believe that restaurants have or are willing to have frequent food promotions ready to be displayed in our MyNearBite app Hypothesis • Interview to 20 restaurants in Lisbon to check their disposition to upload/share food promotionsTesting • If 70% of the restaurants interviewed show the willingness to have those frequent promotion uploaded Validation Lean Entrepreneurship Project - Team3
- 6. 4. Hypothesis – Value Proposition • We believe that business and young people would prefer our app if it has a complementary food delivery system. Hypothesis • Survey to a sample of 150 young and business people (100+50) to check whether they would get more value from the app if it has a delivery system Testing • If 75% of the interviewees value the delivery system.Validation Lean Entrepreneurship Project - Team3
- 7. 5. Hypothesis – Value Proposition • We believe that young and business people find it simpler for their purpose to navigate in our app than in existing apps. Hypothesis • Survey to a sample of 150 young and business people (100+50) to check which app they find simpler to use. (App prototyping) Testing • If 75% of the surveys find our app easier/simpler to useValidation Lean Entrepreneurship Project - Team3
- 8. 6. Hypothesis – Value Proposition • Restaurants value the opportunity to measure the success of their food promotions in our app (e.g. click rate on food offer in %) Hypothesis • Interview 20 restaurants to check whether they would extract more value from the app if they had access to success statistics Testing • If 70% of the restaurants interviewed show the interest in such featureValidation Lean Entrepreneurship Project - Team3
- 9. 7. Hypothesis – Value Proposition • Restaurants are willing to provide price promotions in our appHypothesis • Interview 20 restaurants to check whether they would be willing to have price discounts on their meals on a weekly basis. Testing • If 70% of the restaurants interviewed show the willingness to make such promotionsValidation Lean Entrepreneurship Project - Team3
- 10. 8. Hypothesis – Key Activities • The development of the app with all the features we idealize is viable (both in terms of technical development and costs) Hypothesis • Interview 3 IT experts to create a cost-benefit analysis for the app.Testing • If the 3 interviewees give us a positive feedback regarding these two issuesValidation Lean Entrepreneurship Project - Team3
- 11. 9. Hypothesis – Key Partners • Mobile payment is a possible service to add to our app.Hypothesis • Meet with TIMWE to understand the process and what could work for our purposes.Testing • If they give us positive feedbackValidation Lean Entrepreneurship Project - Team3
- 12. 10. Hypothesis – Key Partners • We are able to integrate the rating service of Tripadvisor in our appHypothesis • Get in contact with Tripadvisor to check if such system is possible.Testing • If Tripadvisor confirms that we can intergrate their rating systemValidation Lean Entrepreneurship Project - Team3
- 13. Thank You! Lean Entrepreneurship Project - Team3
Editor's Notes
- #12: If the meeting yields positive results we will then incorporate this in our value proposition and check with our target segment whether they find this solution attractive/useful.