Interview script Restaurants
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This document contains an interview script for restaurant owners regarding a potential new food delivery app. The interview is divided into four parts. Part 1 asks about the restaurant's use of technology and social media. Part 2 inquires about daily food promotions and problems the restaurant faces. Part 3 asks about existing platforms like Zomato. Part 4 presents the proposed "tinder for food" app idea and asks about perceived advantages, willingness to participate, and pricing. The app would show users nearby restaurant offers and ratings to help customers discover new options.
Interview script Restaurants
- 1. Interview Script Version 1.3 Segment: Restaurants Hello, We are conducting this interview for the course of Lean Entrepreneurship Project. We are a group of 4 Católica Lisbon students developing a business idea and therefore, our goal with this interview is to hear the perspectives of potential customers. It will be a very interactive and relaxed conversation regarding a topic that is of particular interest to us - meals and food offers. This interview should take around 20 minutes. It would be extremely useful if you could help us! Part 1 Firstly, we would like to know a bit about you and your restaurant: 1.1. Do you have a smartphone? If yes, which operating system is it (I.E Android or IOS)? 1.2. Do you use social media frequently (at least once a week)? If yes, what type (facebook, Instagram, restaurant’s website…)? Do you have anyone responsible for this? Part 2 2.1. Do you have daily food promotions (for example, Prato do Dia or special menu offers)? 2.2. Now, could you please select the three most important statements (last page) 2.3. If you face such a problem - how do you try to solve it? 2.4. Is there an application/ platform you would like to have to solve this problem? Part 3 3.1. Is your restaurant present in a platform like Zomato? If yes, do you find it useful? 3.2. Do you have a delivery system?
- 2. Part 4 We are thinking of developing a free app which would work like a “tinder for food offers”. It would work in a very simple way showing you the special offers of the day in the restaurants nearby you. In that way you can know about the restaurants that are open near you, what are their offers for the day, get price information as well as the tripadvisor rating of the restaurant. 4.1. How would you value such a solution? (scale: 1-10) 4.2. What would be the main advantages of such a solution? 4.3. How willing would you be to upload food promotions in our app? (using an sms service, email service, platform system…) (scale: 1-10) 4.4. What would be the main disadvantages of such a solution? What would you do to improve it? 4.5. How much would you be willing to pay to use this app and how would you like to pay for it? (freemium, bidding…)
- 3. I find it hard to promote my restaurant My meals are not publicized/known enough My daily promotions don’t have the impact I wished I need more customers I don’t have enough personnel to promote the restaurant frequently I don’t like using the social media I don’t have the budget to create the awareness I want Crisis Other restaurants attract more customers due to lower prices or better online presence