Classical model of decision making

The classical model of decision making involves obtaining complete and perfect information, eliminating uncertainty, and evaluating all options rationally and logically to arrive at the decision that best serves the organization. The document then discusses a case study on expanding business by targeting new audiences in different states in India. It outlines steps taken such as obtaining information on competitors, importance of expansion, how to target new readers through promotions and gifts, and evaluating the costs and timeframe to see a return on investment. Finally, the decision was made to recruit promoters for door-to-door promotion, offer gifts to subscribers, cut costs, and implement lucky draws to incentivize readers and expand into new regions.