Paul Katsushas argues that advancements in clean coal technology could make coal a cleaner energy source, despite its current contributions to global warming. He notes that public concern over climate change has prompted the coal industry to invest in advertisements for clean coal and carbon capture and sequestration (CCS) technologies, which are already in use in over 80 projects in the U.S. However, Katsushas does not endorse the term 'clean coal' and highlights the ongoing debates and challenges surrounding CCS and its environmental implications.