Client brief response tools
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Responding to briefs involves using a systematic approach from the initial response through pre-production. This includes using tools like mind mapping to flesh out initial ideas, moodboards to set the feel, and blue-sky thinking meetings where no ideas are criticized. A SWOT analysis then helps reduce the initial ideas down to the best solutions by examining strengths, weaknesses, opportunities, and threats.
Client brief response tools
- 1. Responding to briefs Developing a systematic approach to client briefs
- 2. A systematic approach In the exam, you will be asked about the process of approaching briefs, from the initial response right through to the end of pre-production You have to know exactly what tools are at your disposal, and what the advantages and disadvantages of each are
- 3. Different tools Mind mapping – Used during the initial phase of planning a project. Thoughts and ideas can be linked together off a central hub The lines gradually break down the detail of the idea to “flesh it out”
- 4. Different tools Moodboard – A collection of images, materials, words, fonts and objects used to create a “feel” for a project Also used to show possible colour schemes
- 5. Different tools Blue-sky thinking– A meeting where the brief is read, and any thoughts, questions, words, colours, associations are written down. No idea is ever discounted or criticised at this stage
- 6. Different tools SWOT analysis– Strengths, weaknesses, opportunities, threats (sometimes called the “Boston Consulting Matrix” model) Used to reduce a large number of initial ideas down to the best solutions