Client PowerPoint
- 1. Mimi Plaskow
- 2. Purpose Reach the target audience and expand the demographic 1 Promote already popular music artists further as well as those upcoming 2 Fulfil customer needs through the uses and gratifications theory 3 Educate, enlighten and inform readers regarding the vibrant music scene developing locally 4
- 3. Mood Board This mood board gives a visual representation into HEY magazine
- 4. Form • A physical print and an online version The physical print • 80-100 pages to entertain all target audiences • Recyclable paper to benefit our environment • Glossy front cover • Will not be too heavy allowing it to be easily accessible • Featured artist will have their own double page spread including for example an exclusive interview and Q+A Online version • More exclusive content • Benefits us environmentally as no paper is needed
- 5. Genre HEY magazine is artist based so a variety of genres are going to be covered for example pop, rap and R&B Some genres used will be popular and some will be less well-known to allow readers to find love for new genres Many options as to who can be featured, and they will be unique as each artists music focuses on a different genre
- 6. Price • Producing a monthly magazine which benefits the primary target audience • The physical print will be sold for £3.50 • The online version will be sold for £3.00 • Discounts are on offer for students all year round (20% off) and for everyone around holiday seasons too (50% off for students and 20% for the public) • Yearly subscription is available for both versions with the December issue free of charge
- 7. Article Ideas • Send our interviewer to the artist to get the contents: interview and Q+A • Initially, featured artists will be smaller, upcoming and those we see potential in • As HEY magazine gains popularity we will feature more popular artists • Readers can submit questions for the ‘60-seconds with…’ and are informed well how to do so • Reviews section of the artists music and concerts • Quotes to inspire those who want to get into the industry • Competition to win incredible tickets to see the artist live
- 8. Content Physical print • Exclusive interview with the featured artist, 60-second rapid-fire Q+A, reviews of their music, upcoming tour date announcements and a competition to win tickets to them live • Information about the artist which allows those who do not know them as much to learn more • Spotify codes, QR codes • Appropriate advertisements to contribute towards the costs Online version • Links to the artists music, links to music videos, links to high-quality concert videos and live stream links for future concerts/festivals which they are performing at
- 9. Unique Selling Point Physical print • Spotify codes to take you to their singles and albums • QR codes to purchase reduced priced tickets for upcoming tour and merchandise Online version • Links to music, music videos, concert videos and live streams • Uncropped, video version of the interview and 60-seconds with segment which includes more exclusive Q+A answers and has never-told stories and secrets • My magazine will feature both small and popular music artists • We will also feature those coming back into the industry and will be the first to do so
- 10. Target Audience • Magazine can gain attraction from any gender, culture, ethnicity, race and social class Primary • Younger generation (13-19) • Can discover their love for each issues artist and their music Secondary • Older generation, everyone who likes the featured artist and their genre (20-) Tertiary • Anyone who wishes to learn more about the featured artist and their music
- 12. Personnel Lighting operator Model Hair and makeup team Photographer Editor Interviewer Writer
- 13. Distribution Methods • Print magazine will be sold in newsagents, corner shops and shops all over North London • Target audience will be found here regularly • Initially, we could distribute a few free copies to local dentists, doctors, hair salons and school libraries to get HEY magazine out there to everyone
- 14. Marketing Methods 1. Social media • Not costly as it is free • All target audiences use social media • Advertisements can be placed on relatable content to get attention from the public • Cross promotion • Send prints/ask influencers and celebrities to promote using their platform • Advertise through popular brands pages like JD Sports and Pretty Little Thing 2. Radio • Advertise on popular radio stations and local as everyone has Capital on while driving around 3. Billboards and posters • Showcases the scene developing as HEY is being promoted in the surroundings • Expensive so will be used when we have a larger income in the future
- 15. Masthead of magazine with font
- 16. Final font of masthead
- 17. Font Styles Front cover • Font for masthead will be ‘Flowerbust’ • Fonts such as ‘Barchella Drumal’ and ‘Arial’ will also be used Double page spread • ‘Arial’ will mainly be used • Other fonts will also be used throughout for example for quotes
- 18. Sketched layout of front cover
- 19. Digital mockup of front cover
- 20. Sketched layout of double page spread
- 22. Colour Palette
- 25. Existing examples of magazines in competition