Client project evaulation
- 2. Research • Audience Research • I feel my audience reach was good as it really helped me to capture the thinking and feelings of my product so I can relate better to them. The survey got 100 response with the majority being my age range so I felt like I was in the best position to make this video with the audience in mind. • Contextual Research (York & Mediale) • The York aspect of this section wasn’t done very well but I didn’t really effect the overall impact of my video as I felt commutable proceeding with this production having lived in York for many years and knowing what’s it all about. The Mediale aspect on the other had was very beneficial as it helped me to understand what they were actually asking us to do. This was because I wasn’t 100% sure on what they were wanting in terms of production other than showing that relation ship to York. Having the brief in writing and some of their information was very beneficial as it allowed me to think more deeply about what I wanted to make and how it related the brief. • Existing Products Research • I feel like this research was the best as it related exactly to what I wanted to create and how to do it. I wanted to emulate a lot of the effects that were in the music videos and this way I could research them and why they were put in there to give me a better undressing of where to put them in my video and what they represent. I looked at two effect heavy videos and one beautifully shot video. This gave me a great mix of what I wanted to create and meant I had a broader of view when it came to the key points of the video. • Production Research • This was probably the weakest part of my research as I didn’t use any of it. I feel like I chose the wrong type of editing style of a music video as they aren’t typically a narrative and I wasn’t planning on creating one. It was still great practise for the my future production so it wasn’t a total waste of time but in the context of this video it was. Next time I would think about what production research I needed and would actually use like lighting techniques or effect creations
- 3. Planning • Idea Development • I felt like I had 3 solid ideas that would have each made a really good video. The documentary would not have been as successful as I have never made one so I would need a lot of research into the whole craft of creating one. This would have made the research and planning a long and ruling task that I didn’t want to take. This is the same for the experimental films. I feel like I could create something decent with the skills I have but I felt like the music video was a more suitable choice. Going into detail about the three ideas made me make a better informed choice about what I want to do for this project • Set Layouts • This section helped out a lot in the pre visualisation stage of the planning as it could arrange my sets in powerpoint and see how’d they look. My sets went through a lot of changes from the finished powerpoint but it all gave me a better idea of what it’ll look like. I used a similar tool to do this on set so that really helped me before I spent ages setting them up. • Structural Breakdown and Story Boards • This part really helped me when it came to dividing my time and seeing what I needed to shoot in each location. It also helped with the finalising my plans as I could see if there were any gaps in the video and fill them with content. This worked very well and proved beneficial in the planning and production stages as it gave an overview of what I was making and the story boards helped me visualise them better. One weakness of the breakdowns and storyboards was that they weren’t detailed so I had to think of a lot of the details on the spot when shooting • Props and Equipment Breakdown • This part was very helpful as it meant I could get an overview of the scale of my production and pull it back a lot after seeing the final price. I ended up buying the backdrop and some gels but the rest was easily cut from the budget by changing my locations and what I wanted to do. I would say this was a very important as it meant I didn’t spend all my money needlessly.
- 4. Technical Qualities - production I shot this video with the intention to use as many effects as I could to make it more visually interesting. This meant I only needed to focus on a few set pieces in order to add something other than effects. I bought a black photography sheet and got some lights from college to set up my main piece which didn’t take long after a day worth of experimenting and planning my lights. I also reused the same scene without the black sheet and my desk re set back up for another of the set pieces. This made it so much easier as all my kit was in 1 room for two very different shots and the set up for the desk shot was relatively easy for this I used one low down white light and one up top red light and killed any other lights in the room. I used the light from my monitors as a sort of back light and too add some visuals as I had an FL Studio document open and playing in the back ground. The time-lapse of the set up is on the website. The field shots were the easiest as they didn’t require any lights or prior setup. I found a bench that had the minster behind me and just filmed on that. As I was shooting alone I had to bring back my idea a lot to something feasible. This meant no dynamic camera movements and no focus shifts and no moving lights . It was also difficult to get focus effectively as I wasn’t stood in frame to use auto focus. This is when I started to use an old Nicholas Cage Christmas tree topper on a brush and put it in frame where I would be. This made it so much easier to get focus on a black background as it was practically a face the camera could lock on too
- 5. Technical Qualities – editing/post A lot of the value in the production came from the effects I did. This was the finished timeline the blue clips are from the principle photography, the red clips are linked after effect compositions and the purple are the colour correction/grading and the effects I used. This includes any PiP (picture in picture) pictures, the glitch transitions, glitch overlays, text and PiP overlays This title overlay was made in photoshop with a custom font from DaFont. I feel like the colours and font work nicely together for the overall video. I don’t like the fact the outer text is so small but on a big screen it doest really matter I used these 808 makers to add some visual oomph for when the 808 bass comes in. I also added a colour shift glitch to it as it is a very electronic sounding bass. I like the simplicity of it and the effectiveness of taking away from my bad acting. Im not a big fan of the black background which can be seen better later on in the video but it hasn't completely ruined it This insert was inspired by what Mattias Larsson did in his music videos with Aries. The text is moving and the pictures are changing. It works well as it comes after a long section of just the actor and mixes things up. I like how all the elements come together nicely to create such a visual but I feel like its a bit too long and the Pokemon picture flashes too quickly. This insert was also inspired by what Mattias Larsson did in his music videos with Aries. The text is revealed as it is said in the song. I also reused the Pokemon theme from earlier in the song. This picture is just another visual that’s adds the overall aesthetic. I really like this insert as it is simple yet effective in creating interest visually. On thing I’m not too happy with is that it is very short, spanning only 2 seconds These two clips came from the same scene in which it is just the actor. I decided to change the aspect ratio just to add a bit of something to it as on its own it was quite uninteresting. I like this as it changes the feel of the scene slightly and makes it a bit more interesting. One thing I’m not too happy with is how small the clip is in the first picture. There was reasoning behind it but i’m not too sure and it looks like I messed up. I added this light effect to cover up the mess up of the colour grade I did on this clip that I couldn’t resolve. This was due to render issues so I had to export as pictures and move them individually, I did this when it had already be coloured before I changed the over-all colour. I choice this effect to cover it up as it works nicely to give the impression of a light leak that would change the colour anyway. I also like it as it is a great addition to the cut out drop I have connecting theses scenes
- 6. Technical Qualities – editing/post cont. This clone effect was thought about on set and I feel like it works really well as its add some visual interest and some creative flair that is quite memorable. This effect worked well in the visuals case but the singing didn’t get lined up enough so it kinda looks out of place. This effect was a great transition into the next shot and a new aspect ratio as I compiled a light leak, maximum shake and distortion so that the whole image is mixed up. This looked amazing and really helped with the awkward cut I had to deal with This shot was filmed in 16:9 but cropped to 4:3 as too match the tone of the music which changed for this bit. I also lowered the contrast and saturation to match it as well. I am pleased with how this came out the addition of the off pink text at the end really tied it together. I also added an effect called Jump Cut Distortion which separated out the colours ever so slightly to give that vintage look This effect was thought of whilst shooting a close up. It involved getting my ace into the screen up close then adding 3 tear drops on the bass hits. I took inspiration again from Aries music video by Mattias Larsson. This worked really well to break up the pure actor no visuals bit of the scene. I don’t like that the clip has a bit of movement in the beginning but that can’t be helped and doesn’t effect it too much This effect was thought of whilst editing to break up the long ending bit. It is inspired by HUMBLE by Kendrick Lamar and works really well in this scene. This is because the vocals are echoed and it sounds like 2 people are singing and the lip sync fits really well so it all comes together really well. I added the border for a bit of visuals other than the singing so there is something else to look at
- 7. Audience Appeal • How have you appealed to your target audience? – I have appealed to my target demographic (16 - 25) by creating a video that introduces a new hip hop artist with a creative and enjoyable music video. I have used a lot visually interesting and dynamic effects to entertain and keep the interest of the viewer so they listen to the whole song and become a fan of the singer. • I have appealed to a York audience as the music artist is form York and the minster is seen in the background of on of the main shots. I have also include the location of the studio I shot in which was York. • A lot of people in audience research had said they listen and have discovered new artists through music videos so I believe this is a great way of that happening. Time Management • Did you manage your time well? • My time management throughout this project has been great. I stuck to my schedule that I made in the proposal document and it was very helpful. • Did you complete your project on time or would your production have improved with additional time? What would you have done if you had more time? • With more time I would have reshot all my footage with the intention of making it less grainy and dark. This would massively improve the quality and made it much easier to edit as I wouldn’t have to constantly increase and decrease the brightness to see what I am doing.
- 8. 1st Music Video comparison Compared to my last my last music video I feel like I have improved a lot. The first one was a focused on the narrative that didn’t play out too well. It also wasn’t very effect heavy either, it was just two characters not doing much. I liked the colour and smoothness of the first one I did. I think this is because I had actors to do the acting work and I could just focus on the camera where as on this shoot it was all just me so I couldn’t do anything visually interesting. I think I brought back the boringness of this production with the intensive editing I did. The acting and cinematography was definitely best in the first one I did where as the editing in this one is superior. For my FMP this year I want to combine both of the factors that make them each stand out to create the best possible work I can. It will be a music video so both of these projects were very helpful in homing my skills and gives me the ability to create something that looks beautiful and has a lot of well thought out and creative edits
Editor's Notes
- #3: What were the strengths of your research? How did your research help your product? What were the weaknesses of your research? What could you have done better/improve? What effect would this have had on your product?
- #4: What were the strengths of your planning? How did your planning help your product? What were the weaknesses of your planning? What could you have done better/improve? What effect would this have had on your product?
- #5: Compare your work to similar existing products and discuss the similarities and differences Put your final piece(s) in the centre of a page alongside an existing product Use text boxes and arrows
- #6: Compare your work to similar existing products and discuss the similarities and differences Put your final piece(s) in the centre of a page alongside an existing product Use text boxes and arrows
- #8: How have you appealed to your target audience? What specific bits of content would appeal to your target audience. Refer to your findings from your questionnaire. Put your final piece(s) in the centre of a page and analyse them Use text boxes and arrows