The document discusses key performance indicators (KPIs) for measuring client satisfaction. It recommends focusing KPIs on areas that reflect overall strategy and empowering staff to focus on what matters. One important KPI is the "feel good factor" - providing an experience that exceeds customer expectations. Staff should be information experts and follow up any "I don't know" with efforts to find answers without leaving questions unanswered. Positive body language like smiling and eye contact helps make customers feel listened to. Anticipating customer needs and going the extra mile surprises customers and leaves them with a positive feeling. Customer service is integral to business success as satisfying customers helps the business grow.