Qualification Statement

Qualifications Statement Brad Singleton

HAVE A PLAN: Job Roles and Responsibilities Drive execution clinical initiatives Partner with marketing to influence and deliver effective messages to clinical team. Customize and deliver effective training to field sales and clinical teams. Promote and develop customer advocates to drive peer-peer clinical activities (local and national) Center of Education leadership in strategic targets. Actions / How we achieve these objectives Identify needs and broker resources for execution. Provide coaching and consultation to drive execution. Collaborate with marketing to define priority needs. Deliver customer focused efforts on peer-peer programs. Collaborate with key business partners to drive execution. Coaching entire clinical team to drive effectiveness. Customize and deliver effective training to clinical team. Developing region specific sales msg(e.g reimbursement). Attend national and regional meetings related to new clinical focus. Leverage & Build relationships Internal and external customers. Foster Field Sales/Service engagement

What does ideal candidate look like ? Key Functions Influence Manager Significant Launch experience Ability to drive execution to overcome clinical challenges Maintaining focus despite on-going competitive distractions What abilities you can rely upon? Ability to create relationships between marketing and clinical. Ability to lead a matrix team to create effective solutions. Ability to promote best clinical practices for success Ability to articulate compelling sales and clinical messages.

How can you show value? Strategy – During the launch of OptiVol the development of peer-peer champions was essential along with new clinical approach for field team. Tasks- Coordinating with marketing and local clinical leadership a plan was developed for creating local and national OptiVol champions and develop new sales tools. Achieve- Through my efforts in the field I was able to identify an emerging leader from the key cardiology clinic and cultivate his interest sharing case studies. Results- Developed an emerging leader in cardiology into the most successful national speaker during the launch of OptiVol and executed a model clinical training plan.

Heart Failure Programs Emory Duke MUSC CMC St Thomas Memphis Vanderbilt Piedmont UAB

What’s Working & Key Actions Strategy - Collaborating with clinical and sales on the launch of the Reveal XT. Tactics - Create a matrix team for the launch of Reveal XT in Miami. Included were Clinical, Sales, marketing, and health economics Achieve - Demonstrated a value proposition where all elements could support a clinical & business imperative for Reveal in the acct. Results - 1 st implant in 1 st week of Reveal launch. Strategy - Involving entire team to create buy-in for adopted strategy. Tactics - Establish routine of calls, meeting and consistent customer visits to involve all players in developing solutions. Achieve - Created a value proposition for customer which included accounts interest in community standing and physicians interest in syncope clinic. Results- Challenging customer presented case studies in support of Reveal XT.

Customer Focus Solution selling approach Effective Listening skills Focused needs assessments Cross-functional solutions Partnering to execute solutions Brad Singleton Values Honesty, trust, integrity Accountability for Results Dedication to Mission Will to Succeed Passion for Excellence Leadership Led 2 teams with staff of 8-15 Awarded President’s Club Set targets for performance mgmt Coach for value-based selling Selected for leadership council 8 years Marine Officer Principles Patient focused Team oriented Results oriented Open communications Customer focused Launch Experience 11 products launched in cardiology 5 new therapies in cardiology Led team selling group for new feature Multiple disease states and call points Strategic planning with marketing Clinical Programs Led launch team for OptiVol Center of Education Programs Peer-peer focused strategies Quarterly clinical strategy Led SCA Pathway model Networking Peer leaders in cardiology Academic Centers in SE Clinical & Administrative contacts Coach value-added selling approach Sales Entrepreneur Created 2 new territories Awarded President’s Club Selected to overcome sales challenges 1 st territory to $1M in sales Career Development Harvard Program on Negotiation Certified Coaching training Speak Easy course Experienced Director Program Value Proposition 404- 474-7458 (h) 404-405-3181(c) [email_address] www.linkedin.com/in/bradsingleton

Qualification Statement

More Related Content

What's hot (20)

Similar to Qualification Statement (20)

Qualification Statement