5 Key Factors in a Successful Referral Program
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The document outlines five key factors for a successful referral program, emphasizing the importance of maximizing awareness, creating a seamless experience, and keeping advocates informed. It also highlights various offline referral methods and the significant impact referrals can have on brand equity. Additionally, it suggests watching a webinar for more insights into automated referral marketing.
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5 Key Factors in a Successful Referral Program
- 1. 5 Key Factors in a Successful ReferralProgram
- 3. 1. Maximize Awareness Getting a large number of referral prospects into the pipeline and engaged with your sales team is critical to your program’s success. FreeDigitalPhotos.net
- 4. 2. Make it a seamless experience The referral program website must be both comprehensive and easy to use and understand.
- 5. 3. Keep your advocates and prospects in the loop! Keeping your advocates informed by communicating the status of each referral is key to keeping them happy.
- 6. 4. Help people to refer off-line as well! Some common and important referral methods to leverage include: Printed referral cards, verbal referrals, email referrals, and social media referrals.
- 7. 5. Recognize the power of referrals Referrals have the power to create an enormous amount of brand equity in prospects that are interested in your products and services.
- 8. Learn more about running a successful referral program Watch this webinar to learn how RingCentral ! automated referral marketing! Watch Webinar