How to Bridge the Physical and Digital Experiences at Live Events
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The document outlines strategies for integrating digital marketing principles into live events to enhance participant engagement. It emphasizes the importance of connecting attendees, equipping speakers, and empowering sponsors to create a vibrant community and increase ROI. Key tactics include using event apps, live polls, targeted campaigns, and tracking engagement to optimize the event experience.
How to Bridge the Physical and Digital Experiences at Live Events
- 1. How to Bridge the Physical and Digital Experiences at Live Events Justin Gonzalez @justinSF
- 3. © 2016 Confidential – do not distribute 3
- 5. • Demand Gen • Content Marketers • Advocate Marketers …and more! Suddenly, everyone wants your recipe.
- 7. Live Engagement Marketing (LEM) is the discipline of applying digital marketing principles to the physical world of live events.
- 10. How do you integrate the physical and digital worlds of live events?
- 11. By focusing on your key event stakeholders.
- 14. • Focus on quality over quantity. • Introduce the app in your opening remarks. • Ask attendees to post a status update. • Connect with like-minded individuals. • Rate and review sessions and speakers.
- 15. EQUIP SPEAKERS
- 16. • Incorporate live polls into their presentations. • Solicit audience questions. • Follow-up with unanswered questions.
- 17. EMPOWER SPONSORS
- 18. • Meet the right attendees with Targeted Campaigns. • Take advantage of 1:1 meeting scheduling.
- 19. In this new world, everyone feasts.
- 20. Attendees gain access to a vibrant community of like-minded individuals.
- 21. Speakers can deliver truly engaging sessions to their audiences.
- 22. Sponsors connect with the right attendees and increase ROI.
- 23. And you…
- 25. • Track attendee engagement • Segment attendees by topic interest • Deliver targeted messages • Push in-app activity to Salesforce Demand Gen
- 26. Content Marketing • Identify which topics resonate • Prioritize post-event content creation • Leverage user- generated content
- 27. • Collaborate with them on marketing • Get their feedback on your product/service • Reward their influence Advocate Marketing
- 28. And you’ve earned a seat at the strategy table.
- 29. Learn more at
- 30. Thank you | @justinSF | Booth 659
Editor's Notes
- #7: Maybe now something being served out of the crockpot?