Digital marketing proposal for Event | Workswit
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The document outlines a digital marketing strategy for a performing arts and artisans event, emphasizing the shift towards digital platforms and the importance of a responsive website with integrated payment systems. It provides a checklist for an effective campaign, including targeted content marketing, personalized email outreach, and active social media presence. Additionally, it highlights the significance of performance tracking and analytics to optimize the marketing efforts for successful attendee engagement.
Digital marketing proposal for Event | Workswit
- 1. Digital Marketing Strategy For A Performing Arts and Artisans Event
- 2. Agenda Key trends determining Strategy for event Digital Marketing Checklist of the perfect Digital Marketing campaign Building event responsive website Campaign to engage attendees across digital Platforms. Performance and tracking of the campaign. 01 02 03 04
- 3. KEY TRENDS Your attendees have gone digital Attendees are connected digitally on many different devices throughout the day. Digital Marketing platforms are overtaking Traditional Marketing. Digital Content is the key to decision making process of attendees. 80% of the attendees registers for the event from digital marketing platforms. E.g. Social Media, Mobile Marketing, Video Marketing, Paid advertising platforms.
- 4. DIGITAL MARKETING Audit for your event Has your event adopted a planned responsive website with payment gate way integration yet? Do you have proper marketing strategy and goals to measure in place? How you are planning to reach to your targeted attendees?
- 5. CHECKLIST The perfect Digital Marketing Campaign. Defining strategy, goals and KPI’s to measure the parameters. Clearly defined, detailed targeted attendees personas. Responsive website for event with payment gateway integration. Highly targeted content marketing initiatives. Personalised, segmented email marketing. Social Media Presence & frequent updates. Paid Digital Advertising and regular analysis of metrics and performances.
- 6. Let’s Start with the Strategy Set goals- Do you want X amount of new attendees this year ? Strategic activities to meet those goals
- 7. TARGET ATTENDEES Defining target attendees personas What kind of geographic location we are looking for attendees to attend to event? E.g. Specific country, global, cities, etc. What is ideal profile of my attendees ? E.g. CXO’s, Managers, Head of Departments, etc. What my attendees expects from an event ? Define all the prospectives.
- 8. WEBSITE FOR EVENT Responsive design with payment gateway integration. Welcoming and representation of the event online Responsive - accessible and easily viewed from any device All the information should communicate clearly to Targeted attendees on the website. E.g. agenda, Speaker profile, sponsor ship details with payment Gateway integration, venue and accommodation details. Optimising content introduction video.
- 9. Website Proposed Design Website for the event would be source of following features + Detailed information of event + Online reservation making facilities + Direction to the event + Information about the visitable sites in Ladakh + Gallery for videos and Images.
- 10. Engaging Attendees Example campaign to engage attendees across Digital platforms. 3 2 1 4 Highly targeted content marketing initiatives. Personalised, segmented email marketing. Social Media Presence & frequent updates. Paid Digital Advertising. 5 Mobile Marketing. Ladakh Ladakh is centre of attraction for around The World
- 11. Content Marketing Highly targeted content marketing initiatives Help establish your event as a thought leader based on the theme and build trust with your target attendees. Building Confidence Infographics, blogs, testimonials, short video chips, speakers highlights etc. to be promoted. Content Creation Digital PR writing of the event and distribution to relevant websites where target attendees are likely to visit. Propelling the stuff Ladakh
- 12. Email Marketing. Personalised, segmented email marketing. 1 2 3 4 Add the posts, infographics in the email newsletter. Provide early bird offers discount and encourage attendees to share the participation to the event with their friends / colleagues. Send a consistent email every week with key agenda of the event, specific speaker bio, why they should attend the event ? Etc. Test different subject lines to encourage email opens and clicks to your event website Email Marketing Strategy.
- 13. Social Media Social Media Presence & Frequent updates. Micro blogging website that helps stay updated with our connections Social Content sharing network. Pinterest The most discoverable search engine. Google Professional Social Network Linkedin Social Networking site that helps us to socialise with communities around the WORLD Facebook Twitter Event Marketing Success.
- 14. Staying Updated Create an editorial calendar of event campaign posts for each platform uniquely. Create “Hastages” for the event exclusively so people can easily Share their experiences at the event. Post consistently an agenda of the event, speakers bio and other to drive traffic to your event website. Social Media Presence & Frequent updates Respond to the attendees questions.
- 15. Paid Digital Advertising Twitter ads is also a micro blogging social network that helps us to reach out majority of attendees. Twitter LinkedIn is professional social media network that is highly used by the professionals around the world. Linkedin Youtube is video social network that is highly used to consume the video content. Search Ads, Display Ads, Remarking . Google Adwords Instagram ads is also a social media network platform that enable us to reach out youths. Instagram Facebook ads campaign is tool that helps us to run ads with the attribution of Age, gender, city , country, etc. Facebook Youtube
- 16. Mobile Marketing (An exclusive app for your event.) Attendee’s Personalised Details Schedule Interactive Map Exhibitors & Speakers Documents and Notes Messaging Multi-Event Containers Localisation Gamification Social Networks
- 17. Performance Performance and tracking of the campaign What’s working ? What isn’t ? Consistent reporting. Use of Google Analytics and Google Tag manager to understand Visitor behaviour and optimise website up to their expectations. Refine your Strategy and tactics.
- 18. Our Services We had planned to offer these services to this Ladakh Event Digital planning and Strategy for Events. Brand/Theme Development. Email Marketing. Social Media Marketing. Online PR. Pre-to-Post Event Content Marketing. Promotional Creative Kits. Single and Multiple event mobile app. Responsive Event Website with payment gateway integration Digital Advertizing Video Promotional Campaign Audit and Monitoring Reporting and Recommendations Email Campaign Performance Analysis
- 19. About Us
- 20. About Us About Workswit It Solution Company Workswit is digital transformation company that help businesses to grow in digital world. Founded in 2014 as a new breed of Strategy partner for global enterprises, startups and SMB’s. Our solutions help our customers to understand latest trends And benchmark their digital capabilities against best practices and competitors. Recently we got an opportunity to participate in world’s Biggest transformation in India to known as Startup India Initiative and got Recognised as an Startup in India as well. We are very Fortunate to be supported by world’s leading IT company Samsung Electronics. 5+ 80% 100% 50+ Total Years of Experience Repeat Clients Result Driven Process Project Delivered Successfully
- 21. Industry Leading Partnerships We have established strong relationships with following industry leaders in accordance with our commitment follow best Industry practices.
- 22. Thank You www.workswit.com contact@workswit.com /workswit /workswit Contact us for detailed Digital Marketing audit for your next upcoming event.
- 23. Thank You