Proposal For Marketing Campaign PowerPoint Presentation Slides

Company (Company_Name)
Proposal for
Marketing Campaign

Cover Letter for Marketing Campaign
2
Dear {Client_Contact_First} {Client_Contact_Last},
{Company Name/client name} are pleased to introduce our self as a
career coaching partner for executive’s leadership and management
skills development. We provide services to facilitate gentle exploration
of your needs, motivations, skills and thought process in order for you
to identify your own solutions and actions, With an experience of XX
years, our goal is to drive value into your organization-help the
students to achieve the goals that you set-and support our client in
personal and professional development.
We provide our assistance to:
o Improve our clients' leadership skills, confidence and presence.
o Achieving the ‘stretch goals’ and business results.
o Help in Career advancement, including promotion and
higher level projects.
o Continue to develop leadership strengths.
{Company Name/executive coach} looking forward to long term
association in near future
Regards,
Name
{User_assigned}
{user_title}

Table of Contents
3
Summary of Event
Key Target Audiences
Strategic Approach to Event Marketing
Ways To Promote Event
Situation Analysis for Event Marketing
Event Marketing Timeline
Event Marketing Budget
Terms and Agreement
Company Description
o About Us
o Our Team
o Client Testimonial
Next Steps

Table of Contents
4
Terms and Agreement
Company Description
o About Us
o Our Team
Next Steps
Summary of Event

Summary of Event
5
Event
Event Name:
Event Date/s:
Event Times:
Event Venue/s:
Event Details:
Key Event Marketing Goals
o Attract at least 3,000 people to the event
o Increase attendance at our event by 20% on
previous year (from 1,000 to 1,200).
o Increase participation by at least 20 %
o Your text here
o Your text here
o Your text here
o Your text here
o Your text here

6
Described below the details of main group audience &
second most important target audience that event want
to attract-
Primary Target Audience:
o Define the people: Add Text Here
o Age Group: XX-XX yrs
o Gender Ratio: 30% Male and 70% Female
o Area/Location – Add Text Here
o Socio Econimic Group: Add Text Here
Secondary Target Audience:
o Define the people: Add Text Here
o Age Group: XX-XX yrs
o Gender Ratio: 30% Male and 70% Female
o Area/Location – Add Text Here
o Socio Econimic Group: Add Text Here

Strategic Approach to Marketing Campaign
7
Key Strategies Summary
Effectively promote the event through
increased marketing activity in local and
national press and online.
Key Initiatives Summary
o Enhance existing website
o Establish specific promotional plan detailing
target markets, times, methods etc.
o Establish media partnerships

Ways to Promote for Marketing Campaign
8
Television & radio advertising
Event websites
Facebook advertising
Strategic partnerships with local trade groups,
institutions, & companies
SEO
Video advertising
Search engine marketing

Situation Analysis for Marketing Campaign
9
Web Analytics Identify the key additions and changes to your website as you get closer to the event
Analytic Current situation Goal (by event date)
Sessions 4,000 8,000
Users 1,500 2,500
Page views 5,000 7,000
Social Media Analytics
Outline your existing social media reach, how to build it and how to promote your
event
Analytic Current situation Goal (by event date)
Current likes on Facebook 20,000 27,000
Current Twitter followers 4,000 6,000
Text Here - -
Email Marketing Analytics
Outline the size and source of your email database, how will it grow and
communicate
Database Current situation Goal (by event date)
Past attendees 2,000 4,000
Sponsors, partners, supporters, donors 50 70
Other stakeholders 600 2,000

Marketing Campaign Process Mapping
10
Process Aim Approach Touchpoints Priority
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here

Marketing Campaign Timeline 1/3
11
o Pre – Event Page
o Social Media Announcement
o Blog Post: Mission Statement
o Partner Outreach
Pre - Event
o Launch Email
o Press Release
o Blog & Social
o Partnerships
Event Launch
o Regular email , social , blogging
o Thought leadership & guest posts
o Early Bird discount(s)
o Paid Promotion
Day - to - Day
o Final email blast, social & blog
o Attendance Referrals
o Phone
o Influencer Outreach
Last Call
Day of Event!

12
5/1/20 21/1/20 8/2/20 15/2/20 2/3/20 21/3/20 28/4/20 30/4/20 4/5/20 13/5/20
Define event goals
Source venue options
Finalize speaker reach
out list
Compose
sponsorship strategy
Reach out to sponsors
Create social
media campaign
Reach out to
blogs for backlinks
Optimize SEO ranking
Publish event
lead up vlog series

13
Campaign Type Additional Info
Phase One
Week 1 Week 2 Week 3 Week 4
National Marketing
Banner Ads 01 Details Here
Banner Ads 02 Details Here
Local Marketing
Web Ads 01 Details Here
Web Ads 02 Details Here
Public Relations
Press Release Details Here
Webinars Details Here
Content Marketing

Marketing Campaign Budget
14
Item Supplier Cash Budget In-kind Budget Actual (YTD)
Income
Marketing Budget o Festival $5,000 $5,000
In-kind Sponsorship (Actual Documented Value)
o Radio Co
o Printing Co
o Design Co
o Social Media Co
$0
$3,000
$1,000
$500
$500
$
Cooperative advertising revenue o Tourism business $500 $500
Sponsorship o Council $2,000
Total $7,500 $5,000
Expenditure
Design o Design Co $500 $500
Printing o Printing Co $1,000 $1,000
Website o Website Co $500
Social media o Social media Co $500 $500
Signage $1,000
Advertising:
o Radio Co
o Newspaper Co
o Magazine Co
o Tourism Mag
$1,000
$1,000
$1,000
$500
$3,000
Market research $500
Photography $500
Total $7,500 $5,000

Table of Contents
Summary of Event
Terms and Agreement
Company Description
o About Us
o Our Team
Next Steps
15

16
About Us for Marketing Campaign
Founded in: 1956
o Add details on company’s history
o Previous line of services
o How it all started etc.
o Other key points
Background:
Our Focus:
We believe it's all about YOU. Our focus is on meeting and surpassing
your personal short- & long-term financial goals, creating &
implementing processes for regularly reviewing & evaluating how
your portfolio is doing, and maximizing your return on investment
over time
Company’s Vision:
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Company’s Mission:
This slide is 100% editable. Adapt it to your needs and capture your

OurTeamforMarketingCampaign
(Template1of2)
17
Name Here
Designation Here
o Education Background
o Past Career Experience
o Similar Experience in this Company
o Achievements
Name Here
Designation Here
o Achievements

Our Team for Marketing Campaign (Template 2 of 2)
18
Name Here
Designation Here
o Achievements Name Here
Designation Here
o Achievements
Name Here
Designation Here
o Achievements

ClientTestimonialsforMarketingCampaign
19
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Client 1
Client 2
Client 3

20
Next Steps for Marketing Campaign
Our Investment and Financial Management team will meet with you to
review goals, set benchmarks, and develop a plan.
Your investment & financial plan will cover personal financial
planning, budgeting, investments, insurance, estate & tax planning, &
charitable giving.
Please contact us to schedule an appointment; contact details are
mentioned at the end of this document.

Contact Us for Marketing Campaign
21
Address
# street number, city, state
Email Address
emailaddress123@gmail.com
Contact Number
0123456789

Our Mission for Marketing Campaign
23
Mission
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Vision
Goal

Timeline for Marketing Campaign
24
START FINISH
2017
This slide is 100% editable. Adapt
it to your needs and capture your
2018
2019
2020

30 60 90 Days Plan for Marketing Campaign
25
30
DAYS
60
DAYS
90
DAYS

Roadmap for Marketing Campaign
26
Text Here
it to your needs and capture
Text Here
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Text Here
Text Here
Text Here
02
01
03
05
04

Proposal For Marketing Campaign PowerPoint Presentation Slides

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Proposal For Marketing Campaign PowerPoint Presentation Slides