PPC Google AdWords Proposal Sample for Client Pitching
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This document outlines a Google Ads Pay-Per-Click (PPC) proposal by Emarket Education to enhance brand visibility and achieve a positive return on investment for clients. It details the campaign objectives, structure, keyword targeting, ad formats (search, display, video), and the importance of landing page optimization. Additionally, it emphasizes the tracking, measurement, and continuous optimization of the campaigns to ensure success.
PPC Google AdWords Proposal Sample for Client Pitching
- 1. PPC GOOGLE ADS PROPOSAL
- 2. » Project Proposal Google Ads PPC » Submitted by eMarket Education » Client eMarket Agency » Delivered on 15/02/2019
- 3. » Google Ads Overview » Benefits of Google Ads » Google Ads PPC Objective » Campaign Framework » Timeframe of Work » PPC Reporting » Why eMarket Education » Our Clients
- 4. Google Ads is a tool offered by Google for advertisers who want to promote their products and services on Google's search network and on their partner websites. You can show your ads in different formats like text, image, gif & video. It helps businesses to promote and reach their potential audiences who are very interested in their products and services. As you know people are spending more time in the world of internet and Google is the commonly used search engine by a majority of your audience, then it is very important for you to target PPC campaigns on Google.
- 5. Text format
- 6. Image format
- 8. » Adwords works faster than SEO » Increase brand awareness » Track & measure everything » Outrank your competitor's Ads » Target right people at the right time » Target only people whom you want » In-depth analysis of the campaign
- 9. » Influence your audience to take action » Show Ads on the top of search results » Retarget who have visited your website » Remarketing through display & search » Pay only when someone clicked on ads » You can decide on how much to spend » You can decide at what time to show ads » You can decide on which location to target » You can decide on devices to show your ads » Every penny that you spent will be counted » High return on Ad spent (ROAS) guaranteed!
- 10. The objective is to expedite Google Adwords campaigns that will increase brand visibility & delivers a positive ROI for eMarket Agency. In order to achieve these objectives, we will run – 1. Search network campaign 2. Display network campaign 3. Video network campaign Once the campaign is ready and started to perform, we will track and measure the performance and will get to know whether we are achieving the goals.
- 11. » Targeted Product/Services – 1. SEO Services 2. PPC Services 3. Social Media 4. Full Digital Marketing
- 12. » Best Shortcut to Success is to go in a straight line; that is to keep the base strong
- 13. Here, I am going to tell you how we going to proceed with the PPC campaigns. As we have 4 pages to promote – SEO,PPC,SMM & Homepage, we are going to create different campaigns, targeting these as landing pages. PPC Campaign Process 1. Landing page auditing 2. Keyword Research 3. Campaign Setup 4. Ad copy Creation 5. Account Set Up 6. Making the campaign live 7. Track & Measurement 8. Campaign Optimization 9. Reporting to client
- 14. First, we have to make sure that the landing pages of all the targeted products & services are ready for PPC campaigns. When our targeted audience clicks on our ads, they will be directed to the page where we want them to reach. And if the page is not proper, and they feel it is not interesting, surely they will close the page and look for the other options. We should do Proper Website or Landing Page Auditing for PPC ! We will check – 1) Mobile Friendliness 2) Site Speed factors 3) Content presentation 4) Website architecture 5) Social media icons 6) Sign – up form 7) Contact number 8) Broken links 9) 301 redirection 10) Google analytics 11) Thank you page 12) Tracking codes
- 15. » Keywords: We target audience through keywords. When someone types your business related keyword in Google, we can show ads and bring them to your website. Keywords are of – • Generic keywords (Targeting Generic Audience| Indirect Audience | For More Branding| Minimal Budget) • Specific keywords (Targeting very specific Audience| Direct Audience| For conversion & Branding | High Budget) • Brand keywords (Only keywords with Brand term| Direct Audience| For Conversion|Low Budget) • Competitor keywords (Targeting keywords with competitor term| Indirect Audience| For Branding & Conversion) • Location keywords (Targeting keywords around location specified terms |Direct Audience|For Branding & Conversion)
- 16. » Campaign Setup Based on your Campaign goal, we can target campaigns for brand awareness and conversion – Search Ads - Target audience who ever is looking for your kind of services in Google search engine. On right hand side you can see the search term typed by audience and ads showing for it. We can show your ad on top of the page and get leads • Benefits of Search Ads- • Instant result • Pay only for clicks • Only targeting your kind of customers • Right audience at right time
- 17. Display Ads- Target audience through image ads through 3rd party websites which is associated with Google. In display CPC will be much lesser comparing to the search ads. We can expect more traffic from this network. Benefits: Brand awareness Effective target Low cost per click High traffic Device targeting Placement targeting Topic targeting Remarketing Keyword targeting
- 18. Video Ads – We can promote your business in YouTube and on websites which is part of Google video network. Your ads will be shown on YouTube search results or before, in between of a running video. A message conveyed through a video stays in the audience mind much deeper than any other way. This will be purely for branding and we will create 2 types of ad here, one is bumper ads and other in stream ads which will appear just before a video plays or in middle of playing video. 6 Seconds Ads In stream video ads
- 19. » Ad Copy Creation Next, we take those keywords and build you the best search ads possible. We write the best copy to catch your customer's eye, and use industry best practices and features including site links, call extensions, callouts, and more. Note: We will be writing different ad copies to different keywords targeting
- 20. » Making Campaign Live & Measuring Once your campaign is live, we will get to see the performance. With the help of all the PPC metrics, we can check the performance day by day, weekly, hourly and whether we are achieving the targeted goal. Above is the performance of PPC campaign from Jan1 to Feb 15 for a client. Note: Client will be having all the access and you will be able to check and see where we are spending and all the queries of you will be taken care.
- 21. Campaign Optimization & Reporting – As we process with the campaign, we will be optimizing the campaign with one thing in our mind, that is how to achieve the targeted goal for the month. There will be 24 hours services from company to check your account. As our goal is Branding and as well as lead generation, we will have separate campaigns targeting both goal. And daily, weekly and monthly we will be sending you the campaign performance report and you can see how we are processing. For Branding - How many clicks and how much spend For Lead generation - How many conversion and how much we are spending per lead
- 22. Work Days required to complete Price Website Auditing/new suggestions/Designs 1 day Free Audience Insight & competitor analysis 1 day Free Keyword Research 2 days 3999 Ad Copy Writing 1 day 1001 Campaign Structuring 1 day 5000 Account set up & Campaign Live 1 day Free Your Account is Live on 7th day 7 Days 10000 Campaign Management Monthly Monthly 30000
- 23. Why eMarket Education? We commit to high-quality Digital Marketing services by focusing every session on concept understanding of simple & repetitive Internet Marketing techniques to help understand, and build brand visibility and generate good quality leads. Our Clients -