Essential Elements of an Event Website
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The document discusses the importance of creating an effective event website in order to capture a significant online audience that searches for events. It outlines essential components of an event website, such as an impactful banner, detailed speaker information, an agenda, and social media integration, which enhance user engagement and streamline event management. By consolidating multiple functions into one platform, event websites facilitate seamless organization and communication for both attendees and organizers.
Essential Elements of an Event Website
- 1. How to master the art of crafting an Event Website? 1
- 2. In this digital world where the modern technology is making an appearance in the world of events it is crucial to capture a growing and very lucrative online marketplace. 2
- 3. Around 78% of people search for events on the internet. So, it is necessary to create an interactive user interface which can create buzz among the audience. A technology that can bring trust among people and depicts flawless planning & professionalism. And the answer to this is : "Event Website" 3
- 4. Event Website It is a place for organisers to show off their outstanding event design, distinctive activities and unique sessions. It is the virtual equivalent of the physical event in the real world It is the internet presence which showcases the event. 4
- 5. Why an Event Website is Imperative? 5
- 6. - Earlier, it required multiple tools and people to manage the various tasks involved in organizing an event. - For example :- There was involvement of multiple vendors for ticketing, registration, database management, attendee engagement, etc. - This led to the need of a one-stop-solution through which one could perform multiple tasks on a single platform. 6
- 7. Handler 1 REGISTRATION Handler 3 PAYMENT PORTAL Handler 2 TICKETING Handler 4 AGENDA Handler 5 INFORMATION SHARING Handler 6 PROMOTION Event Handling (Before) ( 7
- 8. 8 Now, the entire funnel has come to one thing that is "Event Website"
- 9. I N T E G R A T E S N E T W O R K I N G P L A T F O R M A N S W E R S T O Q U E S T I O N S A N A L Y S E Y O U R A C T I V E A U D I E N C E C O M M U N I C A T E Y O U R B R A N D B R O A D E N Y O U R A U D I E N C E S P E C T R U R M B U I L D S P O S T E V E N T C O N N E C T I O N Event Website 9
- 10. Top must -haves in Event Website 10
- 11. Event Banner It is the graphic image that announces the event name and purpose. It creates impact on your audience as it is the first thing they see. It should be a high-resolution image which is uncommon and inspiring enough to catch audience’s attention. 11
- 12. It serves as the emblem which creates the immediate recognition for the event. It must be dynamic to encapsulate the essence of it. It is the first visual cues for your event. Thus, it should be simple yet connecting and appealing. Event Logo 12 Ensure that the event logo works well with social media.
- 13. Event Highlights It showcases the data and figures about the event. It should be just enough, not too much and not too little. It is recommended to add information such as a number of attendees, sponsors, speakers, etc. 13
- 14. Direct Ticket Box Having direct ticket box not only builds trust but also shows legitimacy. It also helps visitors directly pay for the event on the website itself. 14
- 15. Participant's Profile This part of the website is pitched to different strata of people to whom this event could be relevant and beneficial too. It clearly states what type of individuals, groups or communities are expected at the event by the organizers. 15
- 16. List Of Speakers A well-defined list of speakers with their photograph and summary about them should be placed. It helps readers to learn enough about the speaker and also give them a chance to ‘Be a speaker’ option. 16
- 17. Organizing Committee It speaks about the organizers who has planned, executed and successfully conducted the event. Generally, a brief introduction with their respective designation is included. 17
- 18. Include your Allies It is obligatory to give your partners enough space on the website. It gives them needful exposure while promoting the amalgamation of both the parties. 18
- 19. Exhibitor Section It conveys all the details about the exhibitors at the event with all their basic introduction. It help your audience knows who is going to be the part of the event and where to engage. 19
- 20. An agenda should deliver a clear information. Most importantly, it should be able to answer 4 basic questions- 1 Which event is happening? 2 Where is it happening? What time is it happening? Who is speaking at it? Agenda 1 2 4 1 2 3 4 20
- 21. Gallery Of Previous Events Pictures from previous events can familiarize the audience with the events you have conducted and the value your events hold. When this happens, your chances of converting an attendee into a lifelong attendee increases. 21
- 22. Major Events at the Conference It is an easy way to display the list of subordinate events with their titles, images and the brief summary. It should satisfyingly subsist all the relevant data so as to give the audience a smooth experience. 22
- 23. These are an integral part of good navigation and event presentation on the website. Most of the people visit FAQ page after Home. A well-curated FAQ will save a lot of headaches for both audience and organizer. The right Q&A can be instrumental in generating the potential audience. FAQs 23
- 24. Contact Us To host a kick-ass event keep it easy for your guest to connect with you so that they can know that you aim to serve best. 24
- 25. Social media works no less than oral publicity. Inclusion of links to a website, publicize your event and stay connected. It lets organizers talk, engage and get reviews from the audience. It is the smart way to give them a personalized feel. Integration With Social Media 25
- 26. A Clear Cut Footer It is the place where your visitor waited until the end to reach. Include an email signup, contact details and embedded social media links. 2226
- 27. Include Google Map This is the most important widget on your website. Make sure to deliver it precisely so that your attendees knows where to be and at what time. Don’t let them get confused or lost as you were too lazy to make a venue map. Including information regarding nearby accommodation to the venue is suggested. 27
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- 29. Want to know how Hubilo can help you create your own dynamic Event Website? Click to know more 29
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