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CLOUD 101 FOR EMBEDDED DESIGNERS
Abstract
• Attendees will learn about the PROs and CONs
of different connection options for the
Internet of Things.
• The class will cover Ethernet, WiFi, cellular,
and mesh networking options and also talk
about tradeoffs for each (security, reliability,
performance, and cost).
What is the cloud?
• Definition: Scalable servers connected to the Internet
that provide certain functionality.
• Some applications in “The Cloud”:
– Salesforce -> Sales, CRM
– Amazon Cloud Drive, Box.net -> Data storage
– Google Apps -> Office productivity
– Mint, Quickbooks -> Financial
• Today, we are talking about “The Cloud” as it pertains to
embedded systems.
Market evolution
For anyone who has designed or spec’d a product in the past 12 years, there
has been a race to add the next thing to meet customer needs, improve the
product, drive down costs, keep up with the competition:
USB
Embedded
Products
Serial Ethernet
Bluetooth SD Card
Touchscreen
LCD
Cellular
Flash Storage
SPI
2000
LCD, USB, Ethernet,
Compact Flash
2005
Touchscreen, Video, HW
Accelerators, Wireless, SD
2010
Cellular, WiFi, Security,
Authentication
The new peripheral
2000
LCD, USB, Ethernet,
Compact Flash
2005
Touchscreen, Video, HW
Accelerators, Wireless, SD
2010
Cellular, WiFi, Security,
Authentication
USB
Embedded
Products
Serial Ethernet
Bluetooth SD Card
Touchscreen
LCD
Cellular
Flash Storage
SPI
The cloud enables new options:
•Remote diagnostics
•Remote software upgrades
•Remote control
•Asset management
•Simpler hardware
Cloud
2015
The opportunity
End UsersEnd Users
Service
Admins
Service
Admins
Site
Managers
Site
Managers
PRODUCTS STAKEHOLDERSCONNECT
What can the cloud do?
• Add value by enhancing user experience
• Add revenue by offering new services
• Reduce expenses by improving business processes
and managing firmware updates, support, and data
collection from a central vantage point
• Understand users by analyzing use patterns
• Make better decisions by integrating with existing
business systems
Converging perspectives
We’ve got problems
• New product categories are emerging
• Vocabulary is not standardized
• Consensus standards are immature
• Differing interpretations of what IoT/M2M is
Hierarchical Taxonomy
Smart Services
Source: http://trentonsystems.com/
Machine Interfaces
Source: http://eurescom.eu
Solution evolution
Goal: internet-enable a CNC lathe
Embedded webserver
Summary: simple; not highly scalable; IT firewall
issues can be challenging
CNC lathe (server) Computer terminal
(client)
Ethernet
Treat devices as clients
Summary: endlessly customizable, complex,
requires IT expertise
CNC lathe (client) Web application
(server)
Ethernet
Buy, not make
Summary: leverages existing technologies; focus
on data/stakeholders
CNC lathe (client)
Application Enablement
Platform (AEP)
Ethernet End UsersEnd Users
Service
Admins
Service
Admins
Site
Managers
Site
Managers
Add cellular
Summary: increased flexibility; no IT firewall
issues; increased cost
CNC lathe + Gateway
Application
Enablement
Platform (AEP)
End UsersEnd Users
Service
Admins
Service
Admins
Site
Managers
Site
Managers
MNO,
MVNO
CNC lathe + Gateway
CNC lathe + Gateway
Optimize cellular
Summary: add short-range RF to reduce cellular
costs
CNC lathe +
Short-range RF
Application
Enablement
Platform (AEP)
End UsersEnd Users
Service
Admins
Service
Admins
Site
Managers
Site
Managers
MNO,
MVNO
CNC lathe +
Short-range RF
CNC lathe +
Short-range RF
Gateway
RF
Aggregator
Parting thoughts
• Understand your design goals
– Flexibility vs. cost
– Performance vs. power
• Understand your options
– Modules, aggregators, gateways, cellular networks,
cloud platforms, mobile frameworks
• Focus on your core competencies; buy the rest
• Prepare for the next frontier: federation of
services (CRM, ERP, social networks)
We’ve got opportunities
• Bring simplicity where there is complexity
• Design solutions where there are none
• Set lasting consumer precedents
• Provide access to information that drives business decisions
and reduces risk
• Pioneer new territory
CLOUD 101 FOR EMBEDDED DESIGNERS

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Cloud 101 for Embedded Designers

  • 1. CLOUD 101 FOR EMBEDDED DESIGNERS
  • 2. Abstract • Attendees will learn about the PROs and CONs of different connection options for the Internet of Things. • The class will cover Ethernet, WiFi, cellular, and mesh networking options and also talk about tradeoffs for each (security, reliability, performance, and cost).
  • 3. What is the cloud? • Definition: Scalable servers connected to the Internet that provide certain functionality. • Some applications in “The Cloud”: – Salesforce -> Sales, CRM – Amazon Cloud Drive, Box.net -> Data storage – Google Apps -> Office productivity – Mint, Quickbooks -> Financial • Today, we are talking about “The Cloud” as it pertains to embedded systems.
  • 4. Market evolution For anyone who has designed or spec’d a product in the past 12 years, there has been a race to add the next thing to meet customer needs, improve the product, drive down costs, keep up with the competition: USB Embedded Products Serial Ethernet Bluetooth SD Card Touchscreen LCD Cellular Flash Storage SPI 2000 LCD, USB, Ethernet, Compact Flash 2005 Touchscreen, Video, HW Accelerators, Wireless, SD 2010 Cellular, WiFi, Security, Authentication
  • 5. The new peripheral 2000 LCD, USB, Ethernet, Compact Flash 2005 Touchscreen, Video, HW Accelerators, Wireless, SD 2010 Cellular, WiFi, Security, Authentication USB Embedded Products Serial Ethernet Bluetooth SD Card Touchscreen LCD Cellular Flash Storage SPI The cloud enables new options: •Remote diagnostics •Remote software upgrades •Remote control •Asset management •Simpler hardware Cloud 2015
  • 6. The opportunity End UsersEnd Users Service Admins Service Admins Site Managers Site Managers PRODUCTS STAKEHOLDERSCONNECT
  • 7. What can the cloud do? • Add value by enhancing user experience • Add revenue by offering new services • Reduce expenses by improving business processes and managing firmware updates, support, and data collection from a central vantage point • Understand users by analyzing use patterns • Make better decisions by integrating with existing business systems
  • 9. We’ve got problems • New product categories are emerging • Vocabulary is not standardized • Consensus standards are immature • Differing interpretations of what IoT/M2M is
  • 14. Embedded webserver Summary: simple; not highly scalable; IT firewall issues can be challenging CNC lathe (server) Computer terminal (client) Ethernet
  • 15. Treat devices as clients Summary: endlessly customizable, complex, requires IT expertise CNC lathe (client) Web application (server) Ethernet
  • 16. Buy, not make Summary: leverages existing technologies; focus on data/stakeholders CNC lathe (client) Application Enablement Platform (AEP) Ethernet End UsersEnd Users Service Admins Service Admins Site Managers Site Managers
  • 17. Add cellular Summary: increased flexibility; no IT firewall issues; increased cost CNC lathe + Gateway Application Enablement Platform (AEP) End UsersEnd Users Service Admins Service Admins Site Managers Site Managers MNO, MVNO CNC lathe + Gateway CNC lathe + Gateway
  • 18. Optimize cellular Summary: add short-range RF to reduce cellular costs CNC lathe + Short-range RF Application Enablement Platform (AEP) End UsersEnd Users Service Admins Service Admins Site Managers Site Managers MNO, MVNO CNC lathe + Short-range RF CNC lathe + Short-range RF Gateway RF Aggregator
  • 19. Parting thoughts • Understand your design goals – Flexibility vs. cost – Performance vs. power • Understand your options – Modules, aggregators, gateways, cellular networks, cloud platforms, mobile frameworks • Focus on your core competencies; buy the rest • Prepare for the next frontier: federation of services (CRM, ERP, social networks)
  • 20. We’ve got opportunities • Bring simplicity where there is complexity • Design solutions where there are none • Set lasting consumer precedents • Provide access to information that drives business decisions and reduces risk • Pioneer new territory
  • 21. CLOUD 101 FOR EMBEDDED DESIGNERS