Drivers to cloud adoption include improved mobile access, business flexibility over cost savings, and social collaboration capabilities. SAP will deliver a next generation cloud with consumer-like experiences, rapid innovation, social features, real-time analytics, and open integration. Top cloud benefits are now improving core processes and enabling new innovations rather than cost savings. SAP's cloud strategy focuses on hybrid models, loosely coupled solutions in key areas like HCM, sales and procurement, and extending on-premise investments with a unified platform and experience.