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The Cloud is Real:
        Are You Ready?

Learn how to choose the right cloud
    solution for your business

      An InformationWeek Webcast
              Sponsored by
Webcast Logistics
Today’s Presenters

          Brad Kirby
          HP Group Manager,
          Microsoft Product Partnership Team

          Matt Kimball
          AMD Software Product Marketing Manager,
          Server Business Unit

          Tom Hall
          Global Product Marketing Manager,
          WW Sales & Product Marketing,
          Applications Services, HP Enterprise Services
The Cloud is Real:
Are You Ready?
Learn how to choose the right
cloud solution for your business




March 27, 2012

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Poll Question 1


Q. Does your company use cloud technology today?
        A. Yes, Public Cloud
        B. Yes, Private Cloud
        C. Yes, Public and Private Cloud
        D. No, but we are evaluating private cloud options
        E. No, but we are considering public cloud options
        F.      No, and we haven’t even begun




5 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Agenda


•    Trends: Cloud is happening with or without IT
•    HP’s Cloud Strategy and Vision
•    Private, Public, Hybrid
•    Considerations for Cloud Transformation Decisions
•    How to Determine Application and Workload Suitability
•    Integrated AMD/HP Solutions
•    Next Steps




6 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Trends




© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Poll Question 2


Q. What is driving your interest in Cloud Computing?
        A. Reduce operational costs
        B. Gain operational efficiencies
        C. Business agility
        D. Centralized management




8 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
3 Global Mega Trends

                                                                                        Evolving
                                                                                        Business
                                                                                         Models
                                                                                                    1




                      Technology
                                                                       2
                     Advancements


                                                                                                    3

                                                                                     Changing
                                                                                     Workforce


9 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Business is outpacing IT

   Business is adopting cloud 2.5x faster than IT1
         • Drivers: speed, flexibility, economics

   While CIO’s are concerned about cloud risk
         70% have security top of mind2
         79% concerned about vendor lock-in3
         75% worried about cloud performance and availability3
         63% prefer integration of cloud services and on-premise services3




          Sources:
          1. Ignoring Cloud Risks A Growing Gap Between I&O And The
             Business, Forrester Research, Inc., March 24, 2011
          2. Goldman Sachs Equity Research, January 2011
          3. IDC, Enterprise Panel Survey, November 2010




10 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP and AMD: A Shared Vision




11 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Poll Question 3


Q. What do you see as your organization’s biggest obstacle to deploying cloud?
       A. Security
       B. Organizational Inertia
       C. Can’t see the ROI
       D. Lack of “cloud expertise” on staff




12 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Strategic Role of IT Changing
IT becomes the builder and broker of services



                        TRANSFORM legacy                                                                                              MANAGE AND
                        infrastructure and                                                                                            SECURE across
                        applications and                                                                                              legacy applications
                        processes                                                                                                     and cloud assets


                                                                                                                                                  CONSUME
            BUILD on-premises
                                                                                                                                                  off-premises
            cloud services
                                                                                                                                                  services
                                                                                                                                                  securely




13 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Cloud Mission
Deliver the right services at the right time


                                                                                                         ENABLE ANY SERVICE
                                                                                                         Infrastructure, platform, application, business process



                                                                                                         SUPPORT ANY DEPLOYMENT MODEL
                                                                                                         Public, private, hybrid, traditional IT



                                                                                                         SUPPORT ANY CONNECTED DEVICE
                                                                                                         Smartphones, tablets, printers, embedded devices


        Traditional                       Private                             Public




14 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Cloud Strategy
• To seamlessly deliver context-aware, secure services to businesses and
  consumers via a hybrid delivery model sourced across traditional, private and
  public cloud offerings




                                                          MANAGE AND SECURE
                                                          Cloud and existing IT services


                                                          BUILD                                              CONSUME
                                                          Cloud Solutions                                    Flexible cloud
                                                          for Private &                                      services
                                                                                            Burst
                                                          Public Clouds




                                                          TRANSFORM
                                                          Infrastructure and applications for the Cloud




15 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Cloud Transformation Considerations




16 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Poll Question 4


Q. On the topic of planning and deployment of cloud services, would your
organization …
       A. Perform the planning, assessment and deployment with in-house IT staff?
       B. Look to a third party (Consultant, SI) to assist with planning and assessment, but deploy with in-
          house IT staff?
       C. Assess and plan in-house, but look to a third party to deploy?
       D. Look to a third party to plan, assess and deploy cloud services?




17 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Hybrid Delivery is the Future

                                                                Business Users Developers                          Individuals




      SPEED
   INNOVATIONS                                                                                                                           REDUCE COSTS
        IMPROVE
        BUSINESS                                                                                                                         DELIVER CHOICE
         AGILITY
                                                                                                                                         DEVELOP ONCE,
   ACCELERATE                                                                                                                            RUN ANYWHERE
      TIME
    TO VALUE
                                                              Traditional                                                       Public
                                                                                               Private




           Delivering the right services at the right time based on business requirements

18 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Maturity Model to a Hybrid Environment
Migrate at your own pace




                                                                                                                                         Brokered
                                                                                                                                         services &
                                                                                                                                         dynamic
                                                                                                                       Self service      sourcing
                                                                                                                       delivery with     based on
                                                                                         Self service                  full automation   business
                                                                                         infrastructure                & lifecycle       requirements
                                                                                         & applications                management
                                                             Virtualize and
                                                             automate
                              Standardize &
                              consolidate
                                                                                             Applications Transformation + Evolution

                                                                             Infrastructure Transformation + Evolution




19 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP: Complete Solutions for Hybrid Delivery

                               Seamless heterogeneous management, security and governance
                                   of services across traditional, public, and private cloud



                                                          MANAGE AND SECURE
                                                          Cloud and existing IT services


                                                          BUILD                                              CONSUME
                                                          Cloud Solutions                                    Flexible cloud
                                                          for Private &                                      services
Turnkey private                                                                             Burst
                                                          Public Clouds
                                                                                                                                      Flexible, secure
and public clouds                                                                                                                     cloud services for
with full cloud                                                                                                                       all businesses
service automation
                                                          TRANSFORM
                                                          Infrastructure and applications for the Cloud




                                                                     Consulting services to plan,
                                                                     design, and implement cloud

20 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP: Complete Solutions for Hybrid Delivery
                                               Cloud Service Automation
                                               Cloud Management and Security Solutions




                                                          MANAGE AND SECURE
                                                          Cloud and existing IT services


                                                          BUILD                                              CONSUME                  Enterprise Cloud
                                                          Cloud Solutions                                    Flexible cloud           Services (Compute
      Cloud System                                        for Private &
                                                                                            Burst
                                                                                                             services
                                                                                                                                      & Security)
                                                          Public Clouds
      Azure Appliances
      (future)                                                                                                                        HP Cloud Services
                                                                                                                                      (Compute & Object
                                                          TRANSFORM                                                                   Storage)
                                                          Infrastructure and applications for the Cloud




                                                                  Cloud Discovery Workshop
                                                                  Cloud Application Services for Windows Azure


21 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
IT Starts with the server…
Transaction Processing
Cores, memory, and I/O capabilities to handle
large amounts of users and data

Energy Efficiency
Low power consuming CPUs and platforms for
“scale out” cloud server farms


Performance and Scalability
CPUs with predictable performance to
handle peaks in traffic

 Security
 Hardware assisted security to keep out
 intruders and protect sensitive data


Virtualization
Hardware assisted virtualization for reduced
overhead and increased isolation of VMs

22 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Cloud Service Delivery Models

                                                                  Infrastructure                                                 Platform                             Software
                     (On-Premise)                                      (as a Service)                                           (as a Service)                       (as a Service)




                                                                                                        You manage
                     Applications                                     Applications                                              Applications                         Applications
                                                     You manage
                            Data                                              Data                                                  Data                                 Data

                        Runtime                                           Runtime                                                 Runtime                              Runtime




                                                                                                                                                                                      Managed by vendor
                     Middleware                                        Middleware                                               Middleware                           Middleware
You manage




                                                                                                                                                 Managed by vendor
                                                                                                            Managed by vendor
                             O/S                                              O/S                                                   O/S                                  O/S

                    Virtualization                                   Virtualization                                             Virtualization                       Virtualization

                         Servers                                           Servers                                                 Servers                              Servers

                         Storage                                           Storage                                                Storage                              Storage

                     Networking                                        Networking                                               Networking                           Networking


      23 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Transformation Approach
                                                                                               Apps
                                                                                                       Apps
                  Applications Assessment

                         Suitable for SaaS                           Suitable for Preferred                        Need modernisation                Not Suitable for Cloud
                                                                      Target / Public cloud                              analysis


                                                    Applications                                      Applications Rationalization                            Applications
                                                     Migration                                                                                                 Migration
                                                                                            Cloud-specific                     Risk analysis       BPA
                                                                                           workload analysis                       & TCO

                                                                                                                                               • Relearn
                                Level 1 transformation strategy determination (RE’s)                                                           • Replace
                                                                                                                                               • Re-
                                                                                                                                                 interface
                            Level 2 transformation strategy determination (x to x)                                                             • Re-
                                                                                                                                                 architect
                                                                                                                                               • Re-host
                               Cloud                                                                                                           • Retire

                               Service                   IaaS                      PaaS                       SaaS
                               Types

                               Cloud                                                                          Virtual
                               Deployment Public                                   Private                                                  Dedicated/
                               Models
                                                                                                              Private                  Hosted (Retain, Retire)
24 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Application/Workload Suitability




25 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Work Load Patterns Suited for Cloud




                                                                                                                  Compute
                          Compute




                                                 Inactivity
                                                  Period
                                                                                                                                                  Average Usage
                                    Average                        Usage

                                                   Time                                                                                   Time

                     On and off workloads (e.g. batch job)                                                   Successful services needs to grow/scale
                     Over provisioned capacity is wasted                                                     Keeping up w/growth is big IT challenge
                     Time to market can be cumbersome                                                        Complex lead time for deployment
                       Compute




                                                                                                                Compute
                                              Average Usage                                                                           Average Usage

                                                 Time                                                                                     Time

                     Unexpected/unplanned peak in demand                                                     Services with micro seasonality trends
                     Sudden spike impacts performance                                                        Peaks due to periodic increased demand
                     Can’t over provision for extreme cases                                                  IT complexity and wasted capacity


26 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Key Application Characteristics


    Business                                                                                           Technical
    • Geographic regulatory                                                                            •    Context or core
      requirements                                                                                     •    External dependencies
    • Workload variability                                                                             •    Language of application
    • Software licensing restrictions                                                                  •    Physical hardware dependencies
    • Software vendor support                                                                          •    Data encryption
    • Service level requirements                                                                       •    Operating system requirements
    • Security policies                                                                                •    Parallel processing




27 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
How Do Cloud Workloads Scale?
Cloud workloads are very different than traditional data center loads
Cloud work is “spiky” in nature, you must be able to account for both the peaks (with
more cores) and the valleys (with more power efficiency)

                                        Heavy Computation


                                                 Cores Matter




                                                                                              Power
                                                                                              Efficiency
                                                                                              Matters

                                        Low computation

28 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
AMD Processors
 The Cornerstone of the Cloud




29 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
AMD Opteron™ Processors: The Core of the Cloud




          Heavy-duty processing power with massive scalability
          Quick response times, thanks to high compute density,
           memory capacity, and memory bandwidth
          Higher density can mean more power in less space




          Low energy consumption and cooling costs with intelligent
           and cutting-edge power management capabilities




          Low overall cost to run a peak-performing, high
           scalable Cloud appliance




30 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
AMD PROCESSORS IN A VIRTUALIZED WORLD
                           AMD-V™ Technology                                                                    Greater Resources Per Processor

          Tagged TLB - Efficient switching between virtual                                                          More resources to pool in your
          machines for better application responsiveness.                                                        virtualized converged infrastructure
          Rapid Virtualization Indexing (RVI) - Hardware-
          based virtual machine memory management.

          AMD-V™ Technology Extended Migration –
          Helps enable live migration of VMs between all
          available AMD Opteron™ processor generations.

          I/O Virtualization - Enables direct device access
          by a virtual machine for increased integrity and
          security.                                                                                            Up to 16                 Four         Power
                                                                                                                cores                 memory       Management
                                                                                                                                      channels



               Easier To Deploy                                                 Easier To Manage                                         Easier To Move
                  Larger pool of                                             Common architecture                                        Extended Migration
                resources enables                                              makes managing                                         delivers great flexibility
                   greater VM                                                 virtual pools easier                                    for load balancing and
                  consolidation                                                                                                          disaster recovery



31 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
AMD and HP in Action
 Coming Soon…




32 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
AMD and HP – Leading the Field




 AMD and HP Delivering
  Solutions Dense Cloud Data
  Center
         Performance
         Power Efficiency
         Cost




 33 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Windows Azure™ Platform: Premier Platform-as-a-Service

 Windows Azure Platform addresses complex data management issues, developer
 needs and storage, as well as the basic server computing capacity itself.


  Windows Azure, a cloud-based operating
   system, provides the basis for scalable
   application functionality and storage
   resources
  Microsoft® SQL Azure™ is the database,
   adding a relational data management
   capability to applications hosted on the
   platform
  Windows Azure AppFabric is a collection
   of services supporting applications both
   in the cloud and on premise




      HP Cloud Platform Powered by Windows Azure will enable enterprises
      to deploy the Windows Azure platform in their own data centers

 34 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Cloud Platform Benefits

  Quickly build elastically-scalable
Rapidly scaledatacenter footprint
 Offer PaaS applications, and
Reduce yourand IaaS from your
  applications.
migrate IT workloads to the cloud.
 own datacenter.
requirements.




35 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Cloud Discovery Workshop
 Develop a strategic map for the Hybrid Delivery journey
                                   FEATURES                                                                                            BENEFITS

• ALL VISUAL, INTERACTIVE workshop                                                                       • COMMON               VISION built on facilitated discussion
  format with HUMAN-SIZE DISPLAYS
  covering top ten cloud topics                                                                          •Increased SPEED to offer cloud services
                                                                                                         •OBJECTIVE evaluation of cloud risk and
• CUSTOMIZED discussion for your industry                                                                opportunities
  and business
                                                                                                         •BEST PRACTICES for cloud infrastructure and
• Delivered by HP Cloud EXPERTS bringing                                                                 application transformation
  real life examples and best practices                                                                  •Prioritization for STRATEGIC cloud related initiatives
• ACTIONABLE recommendations                                                                             •HP Architecture and technologies for cloud
  summarized in report after the workshop                                                                OVERVIEW




       1-day HP Cloud Discovery Workshop provides comprehensive view on multiple cloud
    topics including cloud concepts, financials, governance, security using over 1000 visuals.

 36 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Related Links

• For HP Cloud Discovery Workshop details, visit:
  http://www8.hp.com/us/en/business-services/it-
  services.html?compURI=1077460

• Learn more about HP in the cloud at: http://www.hp.com/go/cloud

• Get more information about AMD in the cloud at: http://www.amd.com/cloud

• For more information about AMD and HP, please visit
  http://h17007.www1.hp.com/us/en/iss/111411.aspx#amd_technologies




37 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you




© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Q&A
      Please Submit Your Questions Now
         Brad Kirby
         HP Group Manager,
         Microsoft Product Partnership Team

         Matt Kimball
         AMD Software Product Marketing Manager,
         Server Business Unit

         Tom Hall
         Global Product Marketing Manager,
         WW Sales & Product Marketing,
         Applications Services, HP Enterprise Services
Resources

     To View This or Other Events On-Demand Please Visit:
                   http://www.netseminar.com



             For more information please visit:

                 http://www.amd.com/cloud

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Cloud ready

  • 1. The Cloud is Real: Are You Ready? Learn how to choose the right cloud solution for your business An InformationWeek Webcast Sponsored by
  • 3. Today’s Presenters Brad Kirby HP Group Manager, Microsoft Product Partnership Team Matt Kimball AMD Software Product Marketing Manager, Server Business Unit Tom Hall Global Product Marketing Manager, WW Sales & Product Marketing, Applications Services, HP Enterprise Services
  • 4. The Cloud is Real: Are You Ready? Learn how to choose the right cloud solution for your business March 27, 2012 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 5. Poll Question 1 Q. Does your company use cloud technology today? A. Yes, Public Cloud B. Yes, Private Cloud C. Yes, Public and Private Cloud D. No, but we are evaluating private cloud options E. No, but we are considering public cloud options F. No, and we haven’t even begun 5 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 6. Agenda • Trends: Cloud is happening with or without IT • HP’s Cloud Strategy and Vision • Private, Public, Hybrid • Considerations for Cloud Transformation Decisions • How to Determine Application and Workload Suitability • Integrated AMD/HP Solutions • Next Steps 6 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 7. Trends © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 8. Poll Question 2 Q. What is driving your interest in Cloud Computing? A. Reduce operational costs B. Gain operational efficiencies C. Business agility D. Centralized management 8 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 9. 3 Global Mega Trends Evolving Business Models 1 Technology 2 Advancements 3 Changing Workforce 9 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 10. Business is outpacing IT Business is adopting cloud 2.5x faster than IT1 • Drivers: speed, flexibility, economics While CIO’s are concerned about cloud risk 70% have security top of mind2 79% concerned about vendor lock-in3 75% worried about cloud performance and availability3 63% prefer integration of cloud services and on-premise services3 Sources: 1. Ignoring Cloud Risks A Growing Gap Between I&O And The Business, Forrester Research, Inc., March 24, 2011 2. Goldman Sachs Equity Research, January 2011 3. IDC, Enterprise Panel Survey, November 2010 10 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 11. HP and AMD: A Shared Vision 11 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 12. Poll Question 3 Q. What do you see as your organization’s biggest obstacle to deploying cloud? A. Security B. Organizational Inertia C. Can’t see the ROI D. Lack of “cloud expertise” on staff 12 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 13. Strategic Role of IT Changing IT becomes the builder and broker of services TRANSFORM legacy MANAGE AND infrastructure and SECURE across applications and legacy applications processes and cloud assets CONSUME BUILD on-premises off-premises cloud services services securely 13 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 14. HP Cloud Mission Deliver the right services at the right time ENABLE ANY SERVICE Infrastructure, platform, application, business process SUPPORT ANY DEPLOYMENT MODEL Public, private, hybrid, traditional IT SUPPORT ANY CONNECTED DEVICE Smartphones, tablets, printers, embedded devices Traditional Private Public 14 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 15. HP Cloud Strategy • To seamlessly deliver context-aware, secure services to businesses and consumers via a hybrid delivery model sourced across traditional, private and public cloud offerings MANAGE AND SECURE Cloud and existing IT services BUILD CONSUME Cloud Solutions Flexible cloud for Private & services Burst Public Clouds TRANSFORM Infrastructure and applications for the Cloud 15 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 16. Cloud Transformation Considerations 16 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 17. Poll Question 4 Q. On the topic of planning and deployment of cloud services, would your organization … A. Perform the planning, assessment and deployment with in-house IT staff? B. Look to a third party (Consultant, SI) to assist with planning and assessment, but deploy with in- house IT staff? C. Assess and plan in-house, but look to a third party to deploy? D. Look to a third party to plan, assess and deploy cloud services? 17 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 18. Hybrid Delivery is the Future Business Users Developers Individuals SPEED INNOVATIONS REDUCE COSTS IMPROVE BUSINESS DELIVER CHOICE AGILITY DEVELOP ONCE, ACCELERATE RUN ANYWHERE TIME TO VALUE Traditional Public Private Delivering the right services at the right time based on business requirements 18 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 19. Maturity Model to a Hybrid Environment Migrate at your own pace Brokered services & dynamic Self service sourcing delivery with based on Self service full automation business infrastructure & lifecycle requirements & applications management Virtualize and automate Standardize & consolidate Applications Transformation + Evolution Infrastructure Transformation + Evolution 19 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 20. HP: Complete Solutions for Hybrid Delivery Seamless heterogeneous management, security and governance of services across traditional, public, and private cloud MANAGE AND SECURE Cloud and existing IT services BUILD CONSUME Cloud Solutions Flexible cloud for Private & services Turnkey private Burst Public Clouds Flexible, secure and public clouds cloud services for with full cloud all businesses service automation TRANSFORM Infrastructure and applications for the Cloud Consulting services to plan, design, and implement cloud 20 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 21. HP: Complete Solutions for Hybrid Delivery Cloud Service Automation Cloud Management and Security Solutions MANAGE AND SECURE Cloud and existing IT services BUILD CONSUME Enterprise Cloud Cloud Solutions Flexible cloud Services (Compute Cloud System for Private & Burst services & Security) Public Clouds Azure Appliances (future) HP Cloud Services (Compute & Object TRANSFORM Storage) Infrastructure and applications for the Cloud Cloud Discovery Workshop Cloud Application Services for Windows Azure 21 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 22. IT Starts with the server… Transaction Processing Cores, memory, and I/O capabilities to handle large amounts of users and data Energy Efficiency Low power consuming CPUs and platforms for “scale out” cloud server farms Performance and Scalability CPUs with predictable performance to handle peaks in traffic Security Hardware assisted security to keep out intruders and protect sensitive data Virtualization Hardware assisted virtualization for reduced overhead and increased isolation of VMs 22 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 23. Cloud Service Delivery Models Infrastructure Platform Software (On-Premise) (as a Service) (as a Service) (as a Service) You manage Applications Applications Applications Applications You manage Data Data Data Data Runtime Runtime Runtime Runtime Managed by vendor Middleware Middleware Middleware Middleware You manage Managed by vendor Managed by vendor O/S O/S O/S O/S Virtualization Virtualization Virtualization Virtualization Servers Servers Servers Servers Storage Storage Storage Storage Networking Networking Networking Networking 23 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 24. Transformation Approach Apps Apps Applications Assessment Suitable for SaaS Suitable for Preferred Need modernisation Not Suitable for Cloud Target / Public cloud analysis Applications Applications Rationalization Applications Migration Migration Cloud-specific Risk analysis BPA workload analysis & TCO • Relearn Level 1 transformation strategy determination (RE’s) • Replace • Re- interface Level 2 transformation strategy determination (x to x) • Re- architect • Re-host Cloud • Retire Service IaaS PaaS SaaS Types Cloud Virtual Deployment Public Private Dedicated/ Models Private Hosted (Retain, Retire) 24 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 25. Application/Workload Suitability 25 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 26. Work Load Patterns Suited for Cloud Compute Compute Inactivity Period Average Usage Average Usage Time Time On and off workloads (e.g. batch job) Successful services needs to grow/scale Over provisioned capacity is wasted Keeping up w/growth is big IT challenge Time to market can be cumbersome Complex lead time for deployment Compute Compute Average Usage Average Usage Time Time Unexpected/unplanned peak in demand Services with micro seasonality trends Sudden spike impacts performance Peaks due to periodic increased demand Can’t over provision for extreme cases IT complexity and wasted capacity 26 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 27. Key Application Characteristics Business Technical • Geographic regulatory • Context or core requirements • External dependencies • Workload variability • Language of application • Software licensing restrictions • Physical hardware dependencies • Software vendor support • Data encryption • Service level requirements • Operating system requirements • Security policies • Parallel processing 27 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 28. How Do Cloud Workloads Scale? Cloud workloads are very different than traditional data center loads Cloud work is “spiky” in nature, you must be able to account for both the peaks (with more cores) and the valleys (with more power efficiency) Heavy Computation Cores Matter Power Efficiency Matters Low computation 28 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 29. AMD Processors The Cornerstone of the Cloud 29 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 30. AMD Opteron™ Processors: The Core of the Cloud  Heavy-duty processing power with massive scalability  Quick response times, thanks to high compute density, memory capacity, and memory bandwidth  Higher density can mean more power in less space  Low energy consumption and cooling costs with intelligent and cutting-edge power management capabilities  Low overall cost to run a peak-performing, high scalable Cloud appliance 30 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 31. AMD PROCESSORS IN A VIRTUALIZED WORLD AMD-V™ Technology Greater Resources Per Processor Tagged TLB - Efficient switching between virtual More resources to pool in your machines for better application responsiveness. virtualized converged infrastructure Rapid Virtualization Indexing (RVI) - Hardware- based virtual machine memory management. AMD-V™ Technology Extended Migration – Helps enable live migration of VMs between all available AMD Opteron™ processor generations. I/O Virtualization - Enables direct device access by a virtual machine for increased integrity and security. Up to 16 Four Power cores memory Management channels Easier To Deploy Easier To Manage Easier To Move Larger pool of Common architecture Extended Migration resources enables makes managing delivers great flexibility greater VM virtual pools easier for load balancing and consolidation disaster recovery 31 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 32. AMD and HP in Action Coming Soon… 32 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 33. AMD and HP – Leading the Field  AMD and HP Delivering Solutions Dense Cloud Data Center Performance Power Efficiency Cost 33 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 34. Windows Azure™ Platform: Premier Platform-as-a-Service Windows Azure Platform addresses complex data management issues, developer needs and storage, as well as the basic server computing capacity itself.  Windows Azure, a cloud-based operating system, provides the basis for scalable application functionality and storage resources  Microsoft® SQL Azure™ is the database, adding a relational data management capability to applications hosted on the platform  Windows Azure AppFabric is a collection of services supporting applications both in the cloud and on premise HP Cloud Platform Powered by Windows Azure will enable enterprises to deploy the Windows Azure platform in their own data centers 34 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 35. HP Cloud Platform Benefits Quickly build elastically-scalable Rapidly scaledatacenter footprint Offer PaaS applications, and Reduce yourand IaaS from your applications. migrate IT workloads to the cloud. own datacenter. requirements. 35 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 36. Cloud Discovery Workshop Develop a strategic map for the Hybrid Delivery journey FEATURES BENEFITS • ALL VISUAL, INTERACTIVE workshop • COMMON VISION built on facilitated discussion format with HUMAN-SIZE DISPLAYS covering top ten cloud topics •Increased SPEED to offer cloud services •OBJECTIVE evaluation of cloud risk and • CUSTOMIZED discussion for your industry opportunities and business •BEST PRACTICES for cloud infrastructure and • Delivered by HP Cloud EXPERTS bringing application transformation real life examples and best practices •Prioritization for STRATEGIC cloud related initiatives • ACTIONABLE recommendations •HP Architecture and technologies for cloud summarized in report after the workshop OVERVIEW 1-day HP Cloud Discovery Workshop provides comprehensive view on multiple cloud topics including cloud concepts, financials, governance, security using over 1000 visuals. 36 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 37. Related Links • For HP Cloud Discovery Workshop details, visit: http://www8.hp.com/us/en/business-services/it- services.html?compURI=1077460 • Learn more about HP in the cloud at: http://www.hp.com/go/cloud • Get more information about AMD in the cloud at: http://www.amd.com/cloud • For more information about AMD and HP, please visit http://h17007.www1.hp.com/us/en/iss/111411.aspx#amd_technologies 37 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 38. Thank you © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 39. Q&A Please Submit Your Questions Now Brad Kirby HP Group Manager, Microsoft Product Partnership Team Matt Kimball AMD Software Product Marketing Manager, Server Business Unit Tom Hall Global Product Marketing Manager, WW Sales & Product Marketing, Applications Services, HP Enterprise Services
  • 40. Resources To View This or Other Events On-Demand Please Visit: http://www.netseminar.com For more information please visit: http://www.amd.com/cloud