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Leveraging the Cloud
 for Your Business
Discussion outline
   §    CornerStone’s journey with the cloud
   §    What is the cloud?
   §    Categories of cloud services
   §    Case studies reveal benefits of the cloud
Our history with cloud services
 2002   Challenge: Launched with limited capital and limited resources
        Solution: Use local ASPs for billing, provisioning, CRM
        Result:    Became a provider known for quality and value

 2005   Challenge: Integrate sales and operations in 4 offices, support remotes
        Solution: Rely on hosted desktop and leverage ASP
        Result:    Became SaaS agent

 2006   Challenge: Shift from services to solutions
        Solution: Buy softswitch (VoIP & hosted voice), acquire 40% SkySphere
        Result:    Began to see increase in average revenue per user
Our feet firmly planted…head in “the cloud”!

    2009   Acquired Richmond Telephone/Richmond Networx

    2011   Acquisitions establish CornerStone as cloud provider
             §  Data Center Services
             §  Cloud Computing
             §  Hosted Voice Services
             §  Network and operations presence in Manhattan
What is the Cloud?




               ?
Perilous endeavor?




            damn-­‐cloud-­‐computers	
  copy	
  
The Cloud is for Everyone

At work, at home, on the road!
     Banking – at ATMs and online
     Amazon – shopping
     Social networking – communicating
     Google – e-mail and document sharing
     Apple – entertainment
Cloud Computing…
      Hire a taxi or buy a car?



      Taxi driver/company        You’re the owner
      •  Drives the car          •  Insure the vehicle
      •  Fills the tank          •  Pay for upkeep
      •  Maintains the vehicle   •  Keep it secure

      You pay a fixed ‘rate’     Upfront and ongoing cost
      and taxi gets you there.   gives you pros and cons
                                 of owning the car.
Three categories of service


                   Application
                     (SaaS)



                    Platform
                     (PaaS)



                  Infrastructure
                       (IaaS)
Software as a Service


                                 Application
                                   (SaaS)



    Caters to end-users
    §  Customer uses services for business, shopping or recreation
    §  Vendor manages all applications, data, operating
        system (OS), servers, storage and entire computer
        infrastructure
Platform as a Service

                                Platform
                                 (PaaS)



      Caters to developers
      §  Customer brings their own application software and data
      §  Vendor supports middleware, OS, servers, storage, and all hardware
      §  Let’s user develop and host customized applications
Infrastructure as a Service

                             Infrastructure
                                  (IaaS)


     Caters to IT staff who want access to remote hardware
     §  Customer manages application software, data, middleware and some OS
     §  Cloud provider delivers virtual equipment including servers, storage
     §  Customer has worry-free hardware, maintenance, environmental
         conditions
     §  Global growth from $3.7 billion to $10.5 billion by 2014
Benefits of cloud computing
Case Studies
CARDIOVASCULAR HOSPITAL Syracuse, NY                    NATIONAL BANK Headquarter in Massachusetts
Need: Scalable, high availability, compliant solution   Need: Become compliant with Gramm-Leach Bliley Act
for 5 remote locations                                  for financial privacy
Solution: 150 Virtual Xen Desktops                      Solution: Hosted Exchange with archiving and email
                                                        encryption
MUNICIPALITY Warren County
Need: Scalable solution for collaboration and           AUTO DEALERSHIP Albany, NY
demand for growing email storage                        Need: Secure, off site backup for 1 Terabyte of data, and
Solution: 100 hosted Microsoft Exchange seats with      growing
25GB mail boxes - sync to mobile phones included        Solution: Online backup with data de-duplication for
                                                        fast , secure off site backup
MAJOR HOSPITAL Western Massachusetts
Need: Reduce $85,000 annual fee for encrypted
email to support 2500 users.
Solution: Hosted service on gold standard platform
for $35,000
What can it do for you?
What Problems Can Cloud Computing
Help Solve?

    §  Availability
    §  Security
    §  Flexibility
    §  Reduced costs
Availability, Reliability and
Disaster Recovery

§  Constant access to business applications
§  Leverage your cloud provider’s disaster recovery plan
§  Alternative to customer-owned, redundant platforms
Security
Challenges
   §  Increasingly complex
   §  Increase in hacker activity and available malware
   §  Fines for non-compliance with HIPAA and other regulations
Cloud solution
   §  Standards compliance / SaaS 70
   §  Proven results for Fortune 1000 and U.S. Armed Forces
Flexibility
Challenges
   §  Increasing number of work-from-home
       employees
   §  Need to collaborate, share files, and communicate with ease

Cloud Solution
   §  Portability
   §  Hosted e-mail, desktop files, and hosted phone service
       that are affordable and secure
Reduced costs
Gartner’s 2011 CIO Agenda survey: reducing cost as a
top priority

U.S. Government’s CIO shows savings as agencies move to the cloud
    §  GSA: move 17,000 users to hosted e-mail saves $15 million
    §  Dept. of Agriculture: move 120,000 users to hosted e-mail saves
        $27 million
    §  D.O.D: $54,000 up front for cloud avoids $1 million in legacy upgrade
    §  Department of Health and Human Services implements electronic health
        records using cloud service. Reduces time to market from over 1 year to
        only 3 mos., supporting over 100,000 primary care practitioners.
Position yourself to compete

                                                          Lower IT barriers
     Immediate                                              to innovation
 access to hardware
      resources                      Creation of
                       Faster time                              Support
                                     new value              interoperability
     No upfront         to market
      capital                          drivers             between legacy /
                                                             new platforms
         	
                                                       	
  
     Pay-per-use
                        Lower                                 Seamlessly
       billing                       Easier to
                       upfront IT                          scale services in
                                     scale-out                correlation
     Scalability &       costs                            with client demand
     Affordability
                                                   	
  
                	
  
Consider your strategy
Thank you for your time!
            Dan Yamin
            dyamin@cstel.com

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Skysphere leverage the cloud

  • 1. Leveraging the Cloud for Your Business
  • 2. Discussion outline §  CornerStone’s journey with the cloud §  What is the cloud? §  Categories of cloud services §  Case studies reveal benefits of the cloud
  • 3. Our history with cloud services 2002 Challenge: Launched with limited capital and limited resources Solution: Use local ASPs for billing, provisioning, CRM Result: Became a provider known for quality and value 2005 Challenge: Integrate sales and operations in 4 offices, support remotes Solution: Rely on hosted desktop and leverage ASP Result: Became SaaS agent 2006 Challenge: Shift from services to solutions Solution: Buy softswitch (VoIP & hosted voice), acquire 40% SkySphere Result: Began to see increase in average revenue per user
  • 4. Our feet firmly planted…head in “the cloud”! 2009 Acquired Richmond Telephone/Richmond Networx 2011 Acquisitions establish CornerStone as cloud provider §  Data Center Services §  Cloud Computing §  Hosted Voice Services §  Network and operations presence in Manhattan
  • 5. What is the Cloud? ?
  • 6. Perilous endeavor? damn-­‐cloud-­‐computers  copy  
  • 7. The Cloud is for Everyone At work, at home, on the road! Banking – at ATMs and online Amazon – shopping Social networking – communicating Google – e-mail and document sharing Apple – entertainment
  • 8. Cloud Computing… Hire a taxi or buy a car? Taxi driver/company You’re the owner •  Drives the car •  Insure the vehicle •  Fills the tank •  Pay for upkeep •  Maintains the vehicle •  Keep it secure You pay a fixed ‘rate’ Upfront and ongoing cost and taxi gets you there. gives you pros and cons of owning the car.
  • 9. Three categories of service Application (SaaS) Platform (PaaS) Infrastructure (IaaS)
  • 10. Software as a Service Application (SaaS) Caters to end-users §  Customer uses services for business, shopping or recreation §  Vendor manages all applications, data, operating system (OS), servers, storage and entire computer infrastructure
  • 11. Platform as a Service Platform (PaaS) Caters to developers §  Customer brings their own application software and data §  Vendor supports middleware, OS, servers, storage, and all hardware §  Let’s user develop and host customized applications
  • 12. Infrastructure as a Service Infrastructure (IaaS) Caters to IT staff who want access to remote hardware §  Customer manages application software, data, middleware and some OS §  Cloud provider delivers virtual equipment including servers, storage §  Customer has worry-free hardware, maintenance, environmental conditions §  Global growth from $3.7 billion to $10.5 billion by 2014
  • 13. Benefits of cloud computing
  • 14. Case Studies CARDIOVASCULAR HOSPITAL Syracuse, NY NATIONAL BANK Headquarter in Massachusetts Need: Scalable, high availability, compliant solution Need: Become compliant with Gramm-Leach Bliley Act for 5 remote locations for financial privacy Solution: 150 Virtual Xen Desktops Solution: Hosted Exchange with archiving and email encryption MUNICIPALITY Warren County Need: Scalable solution for collaboration and AUTO DEALERSHIP Albany, NY demand for growing email storage Need: Secure, off site backup for 1 Terabyte of data, and Solution: 100 hosted Microsoft Exchange seats with growing 25GB mail boxes - sync to mobile phones included Solution: Online backup with data de-duplication for fast , secure off site backup MAJOR HOSPITAL Western Massachusetts Need: Reduce $85,000 annual fee for encrypted email to support 2500 users. Solution: Hosted service on gold standard platform for $35,000
  • 15. What can it do for you?
  • 16. What Problems Can Cloud Computing Help Solve? §  Availability §  Security §  Flexibility §  Reduced costs
  • 17. Availability, Reliability and Disaster Recovery §  Constant access to business applications §  Leverage your cloud provider’s disaster recovery plan §  Alternative to customer-owned, redundant platforms
  • 18. Security Challenges §  Increasingly complex §  Increase in hacker activity and available malware §  Fines for non-compliance with HIPAA and other regulations Cloud solution §  Standards compliance / SaaS 70 §  Proven results for Fortune 1000 and U.S. Armed Forces
  • 19. Flexibility Challenges §  Increasing number of work-from-home employees §  Need to collaborate, share files, and communicate with ease Cloud Solution §  Portability §  Hosted e-mail, desktop files, and hosted phone service that are affordable and secure
  • 20. Reduced costs Gartner’s 2011 CIO Agenda survey: reducing cost as a top priority U.S. Government’s CIO shows savings as agencies move to the cloud §  GSA: move 17,000 users to hosted e-mail saves $15 million §  Dept. of Agriculture: move 120,000 users to hosted e-mail saves $27 million §  D.O.D: $54,000 up front for cloud avoids $1 million in legacy upgrade §  Department of Health and Human Services implements electronic health records using cloud service. Reduces time to market from over 1 year to only 3 mos., supporting over 100,000 primary care practitioners.
  • 21. Position yourself to compete Lower IT barriers Immediate to innovation access to hardware resources Creation of Faster time Support new value interoperability No upfront to market capital drivers between legacy / new platforms     Pay-per-use Lower Seamlessly billing Easier to upfront IT scale services in scale-out correlation Scalability & costs with client demand Affordability    
  • 23. Thank you for your time! Dan Yamin dyamin@cstel.com