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Getting your head around
cloud computing
Cloud101: an introduction from Gen-i
Cloud computing is a relatively
new concept                                       “A style of computing where massively
                                                   scalable IT-related capabilities are
                                                   provided ‘as a service’ across the Internet
 “A pool of abstracted, highly-scalable, and       to multiple external customers.” 
  managed computer infrastructure capable         DARYL PLUMMER, GARTNER
  of hosting end-customer applications and
  billed by consumption.” 
  FORRESTER                                       “The Fifth Generation of Computing
                                                   (after Mainframe, Personal Computer,
                                                   Client-Server Computing, and the web).”
 “Cloud Computing is an on-demand delivery        SUSIE ADAMS, MICROSOFT
  model for IT services or applications with
  the characteristics of multi-tenant hosting,
  elasticity (variable capacity) and utility      “Common, Location-independent,
  based billing.”                                  Online, Utility, on-Demand service”
  ANDREW YEE, EBIZQ.NET
                                                  JOE WIENMAN, AT&T




There are lots of definitions and it means different things to different people. Getting clarity on where and how
it can be practically applied to add value to your business can be challenging. To us, cloud computing is about
computing functionality as an on-demand service over a network.
The name is a bit cloudy...
The term ‘cloud computing’ originates from the use of a ‘cloud’ drawing to illustrate the Internet and its
components in flow diagrams. Here’s an example…
Traditional computing
                                          To understand how cloud computing has
  Traditional Computing                   evolved, let’s go back and look at how computing
                                          technology has transformed over time.

                                          Traditionally all the applications we used and the
                                          storage we had access to was located on premise. It
                                          either lived on the computers we used or on servers
                                          we connected directly to.

                                          We purchased these as products and typically had
                         Word processor
                          email & other   to install and maintain them ourselves.
                          applications




      Storage   Email
                Server
Cloud computing
                                            With cloud computing the software and hardware
  Cloud Computing                           we use no longer needs to exist locally. Service
                                            providers now offer access to software and
             Hotmail,                       hardware from off premises.
        Google Apps, E-bay,
         iTunes, Salesforce
                                            They sell this as a service, which means we no
                                            longer need to purchase them outright. The
                                            provider is responsible for looking after the service
                                            (upgrades, maintenance, etc.), we don’t need to
                                            worry about this ourselves.
    Traditional Computing




                           Word processor
                            email & other
                            applications




        Storage   Email
                  Server
Cloud services are everywhere, in fact you’ve probably used
some of them already.
Why is cloud computing
gaining so much popularity?
• The economic climate is forcing businesses to closely
  examine costs and achieve better value from their ICT
  spend. Cloud computing is seen as an enabler of this as
  it offers some compelling cost benefits.

• Being able to access services in the cloud when you
  want to, for however long you need it and paying
  only for what you use is an appealing proposition for
  organisation trying to improve cost predictability and
  business efficiency.

• Cloud based services are easily available direct to
  business areas like HR, Marketing and Sales, enabling
  them to now have even greater influence over their ICT
  needs to achieve their goals.
Cloud has a business
wide appeal
“I need a market analytics tool now. I don’t care how it’s
 delivered to me.”
 Marketing Manager
“I don’t want to go through the process of a Capex request
 for an application I’m only going to need for
 6 months.”
 HR Manager
“Our staff need access to our inventory management
 system in real time when they’re on the road.”
 Sales Manager
“Where our tools are stored doesn’t matter to me.
 I just want our virtual team to be sharing work and
 collaborating as soon as possible.”
 Project Manager
The benefits of cloud computing
Business                Scales up and          Increased speed Refocus staff on      Geographical
Efficiency              down as your           to benefit      core business         expansion
                        needs change           realisation                           becomes easy

Financial               Pay-per-use            No capital             No long term   Inexpensive
                        pricing                investment             contracts      test and
                                                                                     development

Technical               Self-service           Infrastructure Developer-ready One button
                        portal                 managed by the framework for   deployment
                                               cloud provider all levels of
                                                              developers




Content adapted from: James Staten, Principal Analyst, Forrester Research
The components
that make up cloud
There are three broad categories of services provided by cloud computing.
Combined these three services are able to provide the majority of
computer functionality provided by a traditional model of computing.

• Software-as-a-service allows users to access software applications
  on-demand. It’s a broad field and common examples include
  web-based email and customer relationship management services.
                                                                            SaaS
• Platform-as-a-service provides computing platform and software
  stacks as a service. It allows companies to deploy applications without          PaaS
  the cost of buying and managing the required hardware and software.

• Infrastructure-as-a-service provides virtual servers and on-demand data
  storage. Users pay only for the capacity they need, and they can get      IaaS
  more if they require it.

Users can select one or more of these three service layers to meet
their needs.
Adapted from Wikipedia
The different types of cloud
Public clouds sell services to anyone over the Internet. Private clouds are managed and
maintained by a business its self or a provider who delivers dedicated infrastructure
services within a private firewall. Hybrid clouds are a mix of public cloud services and
private cloud services.


             PUBLIC                         PRIVATE                                   HYBRID
What’s the typical journey that
businesses go on to get to the cloud?
1. Traditional Inhouse IT Dept                  2. IT resource consolidation
                                                   + virtualisation
                              SERVERS FOR:                                   SERVERS FOR:


    IT Dept.                                        IT Dept.                      Website,
                                                                                  Mail, CRM


An inhouse IT                 CRM    Testing    Virtualisation offers a
environment allows for                          more efficient use of
high levels of control                          server resource. It can           ERP,
and the potential for                           reduce your server                Testing

customisation of IT                             investment, utility costs,
resources, but duplication    Mail    Website   and free up physical
and inefficient allocation                      space onsite.
                                                                                  Mail,
of IT resources can make it
                                                                                  Unified
costly to run.                                                                    comms


                              ERP     Unified
                                      comms
3. Managed hosted services                   4. Cloud: pay to use
                                                services on demand
                             DATA CENTRE
       IT Dept.                   Testing,
                                  Mail,
                                                                                   CRM
                                  Website
                                                                          vDesktop       Website

                                                                        Security      Testing & Dev
  ERP, unified comms, CRM


By outsourcing your                          Where it makes sense
data requirements to                         to you can put some of
a specialist you have                        your IT resources into
                                                                                   IT Dept.
the benefit of their                         the cloud and access
expertise and you can                        them when you want,
cost effectively leverage                    only paying for what
their access to the latest                   you use and scaling your        ERP, unified comms, HR
technology and best                          use as you need to.
practice methods in
data management.
Here are some practical examples of how businesses are
using cloud services today…

                                                                                                                                                         IT Dept.
                           06
                                                                                       05                           04
        Factory
                                                                                            Back-up                        Mobile
                                                                IaaS                                                       Office                                                  Sales Rep



                                                                       02                               03                     Test
                                                                CRM                         vDesktop
                                                                                                                               & Dev


     Distribution Centre
                                                                                                                                                       Reception


          Branch 01




                                                                                                                           Website
          Branch 02                                                                                           eg. Customer Portal

                                                                                                                             01
                                                                            Head Office                                                                                        Customer


01                              02                           03                                04                                    05                             06
Lease infrastructure to         Rent storage space           By moving all your                Ensure quality customer               Cost effectively and           Businesses that have
build web services that         for a CRM system in a data   desktops into a cloud             service by enabling staff             securely back up critical      seasonal fluctuations
enable a faster go-to-          centre that is connected     desktop environment,              to dynamically manage                 data offsite – reducing        in workload – can take
market initiative e.g. a        to a nationwide network      you can reduce costs on           their communication                   your storage costs while       advantage of the scalability
customer portal - without       to enable your staff to      licencing, deployment             and collaboration tools               ensuring you leverage          of cloud services and
worrying about raising          access it securely from      and maintenance                   anywhere, anytime.                    best practice security         increase their resource use
the capital achieve this.       anywhere.                    services.                                                               standards to protect           during peak times and then
                                                                                                                                     your business.                 scale back down as required.
It’s easy to see the benefits of
cloud, but how it is applied to your
business is the key.
Have a chat to us about the
options available and how we can
help you achieve the business
outcomes you’re looking for.
Contact your Gen-i client manager, or call us on 0800 694 364
Disclaimer:
The information provided in this document is based on information supplied by Gen-i, a division of Telecom
New Zealand Limited (“Gen-i”), unless otherwise specified, and is intended only as an introduction to cloud
computing. While every endeavour has been made to supply accurate information, errors and omissions may
occur. Accordingly, Gen-i does not accept any liability for any loss or damage which may directly or indirectly
result from any advice, opinion, information, representation or omission, whether negligent or otherwise,
contained in this document. The content of this document is the copyright © of Gen-i. All rights expressly
reserved.  Except as otherwise expressly permitted under copyright law, the content of this document may not
be copied, reproduced, republished, downloaded, posted, broadcast or transmitted in any way without first
obtaining the written permission of Gen-i.

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Gen-i Cloud 101 presentation

  • 1. Getting your head around cloud computing Cloud101: an introduction from Gen-i
  • 2. Cloud computing is a relatively new concept “A style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet “A pool of abstracted, highly-scalable, and to multiple external customers.”  managed computer infrastructure capable DARYL PLUMMER, GARTNER of hosting end-customer applications and billed by consumption.”  FORRESTER “The Fifth Generation of Computing (after Mainframe, Personal Computer, Client-Server Computing, and the web).” “Cloud Computing is an on-demand delivery SUSIE ADAMS, MICROSOFT model for IT services or applications with the characteristics of multi-tenant hosting, elasticity (variable capacity) and utility “Common, Location-independent, based billing.” Online, Utility, on-Demand service” ANDREW YEE, EBIZQ.NET JOE WIENMAN, AT&T There are lots of definitions and it means different things to different people. Getting clarity on where and how it can be practically applied to add value to your business can be challenging. To us, cloud computing is about computing functionality as an on-demand service over a network.
  • 3. The name is a bit cloudy... The term ‘cloud computing’ originates from the use of a ‘cloud’ drawing to illustrate the Internet and its components in flow diagrams. Here’s an example…
  • 4. Traditional computing To understand how cloud computing has Traditional Computing evolved, let’s go back and look at how computing technology has transformed over time. Traditionally all the applications we used and the storage we had access to was located on premise. It either lived on the computers we used or on servers we connected directly to. We purchased these as products and typically had Word processor email & other to install and maintain them ourselves. applications Storage Email Server
  • 5. Cloud computing With cloud computing the software and hardware Cloud Computing we use no longer needs to exist locally. Service providers now offer access to software and Hotmail, hardware from off premises. Google Apps, E-bay, iTunes, Salesforce They sell this as a service, which means we no longer need to purchase them outright. The provider is responsible for looking after the service (upgrades, maintenance, etc.), we don’t need to worry about this ourselves. Traditional Computing Word processor email & other applications Storage Email Server
  • 6. Cloud services are everywhere, in fact you’ve probably used some of them already.
  • 7. Why is cloud computing gaining so much popularity? • The economic climate is forcing businesses to closely examine costs and achieve better value from their ICT spend. Cloud computing is seen as an enabler of this as it offers some compelling cost benefits. • Being able to access services in the cloud when you want to, for however long you need it and paying only for what you use is an appealing proposition for organisation trying to improve cost predictability and business efficiency. • Cloud based services are easily available direct to business areas like HR, Marketing and Sales, enabling them to now have even greater influence over their ICT needs to achieve their goals.
  • 8. Cloud has a business wide appeal “I need a market analytics tool now. I don’t care how it’s delivered to me.” Marketing Manager “I don’t want to go through the process of a Capex request for an application I’m only going to need for 6 months.” HR Manager “Our staff need access to our inventory management system in real time when they’re on the road.” Sales Manager “Where our tools are stored doesn’t matter to me. I just want our virtual team to be sharing work and collaborating as soon as possible.” Project Manager
  • 9. The benefits of cloud computing Business Scales up and Increased speed Refocus staff on Geographical Efficiency down as your to benefit core business expansion needs change realisation becomes easy Financial Pay-per-use No capital No long term Inexpensive pricing investment contracts test and development Technical Self-service Infrastructure Developer-ready One button portal managed by the framework for deployment cloud provider all levels of developers Content adapted from: James Staten, Principal Analyst, Forrester Research
  • 10. The components that make up cloud There are three broad categories of services provided by cloud computing. Combined these three services are able to provide the majority of computer functionality provided by a traditional model of computing. • Software-as-a-service allows users to access software applications on-demand. It’s a broad field and common examples include web-based email and customer relationship management services. SaaS • Platform-as-a-service provides computing platform and software stacks as a service. It allows companies to deploy applications without PaaS the cost of buying and managing the required hardware and software. • Infrastructure-as-a-service provides virtual servers and on-demand data storage. Users pay only for the capacity they need, and they can get IaaS more if they require it. Users can select one or more of these three service layers to meet their needs. Adapted from Wikipedia
  • 11. The different types of cloud Public clouds sell services to anyone over the Internet. Private clouds are managed and maintained by a business its self or a provider who delivers dedicated infrastructure services within a private firewall. Hybrid clouds are a mix of public cloud services and private cloud services. PUBLIC PRIVATE HYBRID
  • 12. What’s the typical journey that businesses go on to get to the cloud? 1. Traditional Inhouse IT Dept 2. IT resource consolidation + virtualisation SERVERS FOR: SERVERS FOR: IT Dept. IT Dept. Website, Mail, CRM An inhouse IT CRM Testing Virtualisation offers a environment allows for more efficient use of high levels of control server resource. It can ERP, and the potential for reduce your server Testing customisation of IT investment, utility costs, resources, but duplication Mail Website and free up physical and inefficient allocation space onsite. Mail, of IT resources can make it Unified costly to run. comms ERP Unified comms
  • 13. 3. Managed hosted services 4. Cloud: pay to use services on demand DATA CENTRE IT Dept. Testing, Mail, CRM Website vDesktop Website Security Testing & Dev ERP, unified comms, CRM By outsourcing your Where it makes sense data requirements to to you can put some of a specialist you have your IT resources into IT Dept. the benefit of their the cloud and access expertise and you can them when you want, cost effectively leverage only paying for what their access to the latest you use and scaling your ERP, unified comms, HR technology and best use as you need to. practice methods in data management.
  • 14. Here are some practical examples of how businesses are using cloud services today… IT Dept. 06 05 04 Factory Back-up Mobile IaaS Office Sales Rep 02 03 Test CRM vDesktop & Dev Distribution Centre Reception Branch 01 Website Branch 02 eg. Customer Portal 01 Head Office Customer 01 02 03 04 05 06 Lease infrastructure to Rent storage space By moving all your Ensure quality customer Cost effectively and Businesses that have build web services that for a CRM system in a data desktops into a cloud service by enabling staff securely back up critical seasonal fluctuations enable a faster go-to- centre that is connected desktop environment, to dynamically manage data offsite – reducing in workload – can take market initiative e.g. a to a nationwide network you can reduce costs on their communication your storage costs while advantage of the scalability customer portal - without to enable your staff to licencing, deployment and collaboration tools ensuring you leverage of cloud services and worrying about raising access it securely from and maintenance anywhere, anytime. best practice security increase their resource use the capital achieve this. anywhere. services. standards to protect during peak times and then your business. scale back down as required.
  • 15. It’s easy to see the benefits of cloud, but how it is applied to your business is the key. Have a chat to us about the options available and how we can help you achieve the business outcomes you’re looking for. Contact your Gen-i client manager, or call us on 0800 694 364
  • 16. Disclaimer: The information provided in this document is based on information supplied by Gen-i, a division of Telecom New Zealand Limited (“Gen-i”), unless otherwise specified, and is intended only as an introduction to cloud computing. While every endeavour has been made to supply accurate information, errors and omissions may occur. Accordingly, Gen-i does not accept any liability for any loss or damage which may directly or indirectly result from any advice, opinion, information, representation or omission, whether negligent or otherwise, contained in this document. The content of this document is the copyright © of Gen-i. All rights expressly reserved.  Except as otherwise expressly permitted under copyright law, the content of this document may not be copied, reproduced, republished, downloaded, posted, broadcast or transmitted in any way without first obtaining the written permission of Gen-i.