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Cloud Computing
                             Hype or the Next Big Thing?



     Jerome S. Gotangco
            G2iX
Thursday, December 3, 2009
The Call for Innovation

          Rapid time to market

          Improve efficiency

          Low capital investment




                                   More and more, IT departments are burdened with
                                   increasing infrastructure requirements but without
                                        the corresponding increase in resources.




                                                                                        2


Thursday, December 3, 2009
Ready or Not: the Cloud is no “VAPOR”
          IT-related capabilities are now being provided “as a service” at a
          very rapid rate

          Mobile applications are taking advantage of online services for
          storage, processing, building relationships, and various other ways

          Technology R&D is shifting towards on-demand resources

          RP CIOs look up to Cloud Computing as Top Solution to achieve
          cost savings, reduced time to market, and rapid ROI

          Cloud Computing market to reach $150.1 Billion in 2013 - Gartner




                                                                                3


Thursday, December 3, 2009
What exactly is the Cloud?
          Combination of Internet-based technologies developed to provide on demand and

          dynamically scalable and virtualized resources for a specific need

          Services could be in a form of Software Applications (SaaS), Platform and Solution

          Stack (PaaS), or on-demand Infrastructure (IaaS).

          Current players include Amazon (AWS), Google (Google App Engine), Microsoft

          (Azure), and Rackspace

          In the Philippines, we have Morph Labs



                But this is essentially what it is:
           No infrastructure - like electricity, pay for
           what you use; leverage web connectivity



                                                                                               4


Thursday, December 3, 2009
Cloud Computing Value Proposition


                                                                                     Typical Deployment



          Instant                                                             Dramatic Cost
                                                                                                                     Unlimited




                                                      ry
                                                                                Reduction



                                                    live
         Availability                                                                                                Capacity


                                                 De
                                                                                 30-70%
                                               stic
      Once Cloud Computing
                                              Ela
      is established, users are                                                                                   Resources within can
            able to engage                                                                                        provide near unlimited
             “productized”                                                                                          capacity for burst
         infrastructure within                      Actual Infrastructure Utilization                                 requirements.
               minutes.




                                                           Automatic Scaling
                                  The main benefit of CLOUD COMPUTING is the provision of instant capacity and
                                      the release of that capacity when it is not needed. Morph has developed
                                   technologies and deployed an operational center to bring the benefit of cloud
                                                         computing to the enterprise reliably.




                                                                                                                                           5


Thursday, December 3, 2009
Open Source Foundations
          Linux
          Virtualization Technologies (Xen, KVM)
          Infrastructure (Eucalyptus, Puppet)
          Web Frameworks and Messaging
          Database (PostgreSQL, MySQL)
          Backup and Storage
          Custom Middleware and Integration




                                                   6


Thursday, December 3, 2009
One-Two Punch!


                                 loud Comp  uting: An
            Open S ource and C         Two Punch!
             I ndustry-Alt ering, One-


     Cloud computing and open source software share a
    symbiotic relationship in that each is driving the growth
    and maturation of the other. Its combination will
   increase service delivery over traditional forms of
  software consumption, and together will drive down the
  costs traditionally associated with the software industry.




                                                                7


Thursday, December 3, 2009
Public and Private Clouds
          Public Clouds

             Infrastructure provisioned on-demand using publicly available resources

             Pay-per-use model

             Shared resources

             Potential Single Point of Failure if not managed properly

             Setup is usually ephemeral, failure strategy is essential

             Security of applications is a concern (because of its shared nature)

          Private Clouds

             Cloud infrastructure similar to a public cloud but setup is done on-premise and utilizes own hardware

             Applications can be secured as needed by organization’s IT directive

             Flexible to organization’s needs

             Still requires substantial management of hardware resources and internal skillsets

             Can be modeled to utilize public clouds when private cloud resources become constrained



                                                                                                                     8


Thursday, December 3, 2009
Morph Cloud Platform
                                                        Operations Support Services
                                     Morph Labs provides a pre-built operational support services environment that
                                       can be customized for SaaS vendors. This allows software companies to
                                                         transition to a SaaS model rapidly.


            MAP Builder                                                                                                  Language
                                                                                                                        Optimization
        The MAP Builder enables
          system administrations                                                                                       The Morph Application
           and web operations                                                                                           Platform SIMPLIFIES
           engineers to visually                                                                                       adaptation of pre-built
             design the cloud                                                                                        software into the “cloud”
                deployment                                                                                           by supporting the 3 most
         infrastructure. The MAP                                                                                     widely used development
             Builder also auto                                                                                       languages. The language
               calculates the                                                                                         optimization layer hides
        implementation cost of a                                                                                        the complexity of the
         cloud configuration and                                                                                      cloud infrastructure from
        allows profile creation for                                                                                    the software developer.
           multiple infrastructure
              load scenarios.



                                        The Morph Application Platform (MAP) resides on distributed physical data
                                     centers called Morph Routing Centers (MRC). These centers act as “brains” for
                                      cloud management that provides the RELIABILITY and INTEGRATION service
                                       platform for cloud customers. MAP also enables hybrid deployment models.

                                                         Morph Application Platform




                                                                                                                                                 9


Thursday, December 3, 2009
Graphical Management Tools
                             Visual Map Builder

                                                          Control Panel




                                     Systems Management




                                                                     10


Thursday, December 3, 2009
Summary
          Cloud Computing is evolutionary, and is meant to optimize Big Iron environments

          when needed

          Infrastructure is generally underutilized and CLOUD technologies enable more

          efficient use of existing resources

          Open Source is a major driver on the development of Cloud Computing as a

          technology and an industry by itself

          As one of the players of the Cloud Computing ecosystem, Morph Labs harnesses

          publicly available resources to create cloud computing solutions as well as enable

          existing data center environments to create private clouds




                                                                                               11


Thursday, December 3, 2009
More Information
          Morph Cloud Platform:

          http://www.g2ix.com/cloud-platform

          Jerome Gotangco

          jgotangco@g2ix.com

          Global Gateway Innovation Exchange (G2iX)

          http://www.g2ix.com



                                                      12


Thursday, December 3, 2009

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Cloud Computing Hype or Next Big Thing

  • 1. Cloud Computing Hype or the Next Big Thing? Jerome S. Gotangco G2iX Thursday, December 3, 2009
  • 2. The Call for Innovation Rapid time to market Improve efficiency Low capital investment More and more, IT departments are burdened with increasing infrastructure requirements but without the corresponding increase in resources. 2 Thursday, December 3, 2009
  • 3. Ready or Not: the Cloud is no “VAPOR” IT-related capabilities are now being provided “as a service” at a very rapid rate Mobile applications are taking advantage of online services for storage, processing, building relationships, and various other ways Technology R&D is shifting towards on-demand resources RP CIOs look up to Cloud Computing as Top Solution to achieve cost savings, reduced time to market, and rapid ROI Cloud Computing market to reach $150.1 Billion in 2013 - Gartner 3 Thursday, December 3, 2009
  • 4. What exactly is the Cloud? Combination of Internet-based technologies developed to provide on demand and dynamically scalable and virtualized resources for a specific need Services could be in a form of Software Applications (SaaS), Platform and Solution Stack (PaaS), or on-demand Infrastructure (IaaS). Current players include Amazon (AWS), Google (Google App Engine), Microsoft (Azure), and Rackspace In the Philippines, we have Morph Labs But this is essentially what it is: No infrastructure - like electricity, pay for what you use; leverage web connectivity 4 Thursday, December 3, 2009
  • 5. Cloud Computing Value Proposition Typical Deployment Instant Dramatic Cost Unlimited ry Reduction live Availability Capacity De 30-70% stic Once Cloud Computing Ela is established, users are Resources within can able to engage provide near unlimited “productized” capacity for burst infrastructure within Actual Infrastructure Utilization requirements. minutes. Automatic Scaling The main benefit of CLOUD COMPUTING is the provision of instant capacity and the release of that capacity when it is not needed. Morph has developed technologies and deployed an operational center to bring the benefit of cloud computing to the enterprise reliably. 5 Thursday, December 3, 2009
  • 6. Open Source Foundations Linux Virtualization Technologies (Xen, KVM) Infrastructure (Eucalyptus, Puppet) Web Frameworks and Messaging Database (PostgreSQL, MySQL) Backup and Storage Custom Middleware and Integration 6 Thursday, December 3, 2009
  • 7. One-Two Punch! loud Comp uting: An Open S ource and C Two Punch! I ndustry-Alt ering, One- Cloud computing and open source software share a symbiotic relationship in that each is driving the growth and maturation of the other. Its combination will increase service delivery over traditional forms of software consumption, and together will drive down the costs traditionally associated with the software industry. 7 Thursday, December 3, 2009
  • 8. Public and Private Clouds Public Clouds Infrastructure provisioned on-demand using publicly available resources Pay-per-use model Shared resources Potential Single Point of Failure if not managed properly Setup is usually ephemeral, failure strategy is essential Security of applications is a concern (because of its shared nature) Private Clouds Cloud infrastructure similar to a public cloud but setup is done on-premise and utilizes own hardware Applications can be secured as needed by organization’s IT directive Flexible to organization’s needs Still requires substantial management of hardware resources and internal skillsets Can be modeled to utilize public clouds when private cloud resources become constrained 8 Thursday, December 3, 2009
  • 9. Morph Cloud Platform Operations Support Services Morph Labs provides a pre-built operational support services environment that can be customized for SaaS vendors. This allows software companies to transition to a SaaS model rapidly. MAP Builder Language Optimization The MAP Builder enables system administrations The Morph Application and web operations Platform SIMPLIFIES engineers to visually adaptation of pre-built design the cloud software into the “cloud” deployment by supporting the 3 most infrastructure. The MAP widely used development Builder also auto languages. The language calculates the optimization layer hides implementation cost of a the complexity of the cloud configuration and cloud infrastructure from allows profile creation for the software developer. multiple infrastructure load scenarios. The Morph Application Platform (MAP) resides on distributed physical data centers called Morph Routing Centers (MRC). These centers act as “brains” for cloud management that provides the RELIABILITY and INTEGRATION service platform for cloud customers. MAP also enables hybrid deployment models. Morph Application Platform 9 Thursday, December 3, 2009
  • 10. Graphical Management Tools Visual Map Builder Control Panel Systems Management 10 Thursday, December 3, 2009
  • 11. Summary Cloud Computing is evolutionary, and is meant to optimize Big Iron environments when needed Infrastructure is generally underutilized and CLOUD technologies enable more efficient use of existing resources Open Source is a major driver on the development of Cloud Computing as a technology and an industry by itself As one of the players of the Cloud Computing ecosystem, Morph Labs harnesses publicly available resources to create cloud computing solutions as well as enable existing data center environments to create private clouds 11 Thursday, December 3, 2009
  • 12. More Information Morph Cloud Platform: http://www.g2ix.com/cloud-platform Jerome Gotangco jgotangco@g2ix.com Global Gateway Innovation Exchange (G2iX) http://www.g2ix.com 12 Thursday, December 3, 2009