Webinar: Simplifying Cloud Connectivity for Your Clients

Simplifying Cloud Connectivity for Your
Clients
Presenter: Tom Sharkey
December 8, 2015

Connectivity Made Simple | www.globalcapacity.comPage 2
Today
Globalization for businesses and
consumers is a reality.
Customer needs increasingly shaped by
shift in cloud applications and computing
resources
Increase in bandwidth intensive
applications among multiple sites and the
mobility of users
Pressure to do more with less

The Cloud Application Marketplace
• A Growing Opportunity
o Significant worldwide growth in
demand for public, private and
hybrid cloud services
• Growth continues to explode in all
cloud applications and deployment
types
o Increasing needs for reliable
connectivity with reduced technical
and administrative complexity
• Single sign-on portal and up/down
scaling of resources are must haves
o Faster service activation cycles
o Competitive cost

Cloud Application Owners and Network Service
Providers have become interdependent.
The quality of the customer experience
does not rely on just the application or the
network – it’s both.

Cloud Application Ecosystem
Networks
Data CentersApplications
EnterprisesEnterprisesNetworks
Applications Datacenters
• Directly connect via Ethernet to popular public clouds, laying the foundation for a
hybrid cloud
• Build a less-complex, lower-cost service delivery environment
• Maximize performance and reduce costs of providing cloud applications to your
business customers
• Boosts network and cloud application Quality of Experience
• Solve complex
market challenges
by meeting
growing customer
demand for
network
connectivity,
while empowering
consumption of
cloud applications

Cloud Applications Network Requirements
2 = Intermediate
Cloud Applications
• Download speed
up to .75-2.5
mbps
• Upload speed up
to .25-.75 mbps
• Latency above
140-50 ms
3 = Advanced
Cloud Applications
• Download speed
higher than 2.5
mbps
• Upload speed
higher than .75
mbps
• Latency less than
50 ms
1 = Basic Cloud
Applications
• Download speed
up to .75 mbps
• Upload speed up
to .25 mbps
• Latency above
140 ms

9.6 Million
Commercial
Addresses
5100+ Data
Centers and Carrier
Hotels
In a fragmented & complex market, where no one service provider owns
network everywhere, how do we solve for connectivity?
Last Mile Connectivity
Businesses require secure, reliable, cost effective connectivity
to data, application or cloud provider in data centers
• Differing service delivery
leads to wide variation of
quality in customer
experience
• Lack of transparency into
network assets, service
technologies, and pricing
68% of network cost
82% of downtime
99% of complexity
2,584 Last Mile
Providers in the US
The Connectivity Challenge

Cloud application providers require secure,
reliable, cost-effective connectivity to Business
Customers.

What if you could…
• What if you could:
o Leverage a single, fully redundant connection to securely connect
your Cloud Application to business customers
o Reduce the time needed to install
o Improve resiliency
o Gain a single point of connection and execution for the design,
price, order, delivery and management
• As well as:
o Reduce the cost
o Optimize customer experience
o Know your network configuration
o Reduce administrative support
o Augment your Cloud Application ecosystem
o Gain end-to-end network performance transparency

The One Marketplace Platform
Automation
Efficient and Cost
Effective
Suite of applications
to design, price,
order, deliver, and
manage connectivity
Aggregation
Ubiquitous Reach
4,513 interconnects
deliver coverage to
98% of US market
connecting to 9.6M
business addresses
Information
Market Visibility
The leading knowledge-
base for fiber routes,
pricing, performance
data, availability, and
service intervals

11
• Physical network diversity is
critical in ensuring uptime for
real-time applications
– The most common reason for
network unavailability is link
failure to the business customer
• The biggest challenge
standing between an
Application Service Provider
and its customers is the
network.
– Delays in receiving validated
quotes and dissimilar
communication methods between
providers drive delays in
installation intervals
• Lack of uniform quality of
customer experience
– Differences in Service Level
Agreement and operational
processes between multiple
suppliers leads to unpredictability
in customer experience
Simplifying Cloud
Application Connectivity

Use Case:
Healthcare Application Service Provider
• Customer: Electronic health record SaaS provider for hospitals, clinics, and private
practices
• Business Challenge: Network diversity, security of data over internet, and installation
intervals create long engineering cycles and reduce revenue recognition
• Value Realized with Global Capacity One
Marketplace platform:
o Access to largest concentration of metro networks
from aggregation points allowed for greater diversity
in service deployments
o Secure, dedicated network dramatically reduced
latency and engineering cycles
o Access to real time competitive pricing to millions of
potential customer locations
o Improved visibility into network supporting
applications and proactive identification of troubles
reduced MTTR
o Over 20% reduction in install intervals resulted in
rapid revenue acceleration

Cloud Connectivity Made Simple and
Secure
Internet
Connectivity to the Cloud
Direct Ethernet
Connectivity to the Cloud
Simple, scalable, quicker to market
• Normalize last mile delivery with local PoPs for
proximity and scale
• Secure connections and predictable
performance
• Globally consistent implementation
• Single marketplace portal and robust API in
support of Cloud Application ecosystem to
design price and order in real-time
Varying complexity, performance and security
• Provisioning: different process for each cloud
• Security vulnerabilities
• Data Governance and Regulatory Compliance
challenges
• Performance challenges
• Network requires different implementation for
each cloud
Enterprises Cloud Application
Providers
Internet Access
Enterprises Cloud Application
Providers
Direct Ethernet Access

Direct Connectivity
Cloud Application
Provider
One Marketplace Enterprise
Customers
Expertise in
computing storage
and routing
Marketplace of networks;
250 interconnected
service providers;
Automated efficient
application suite;
Benchmarks over 50
million price points
Connectivity to 9.6
million commercial
addresses in US;
40 million Globally

Who is Global Capacity?
• Global Capacity is the leading Connectivity-as-a-Service company committed to
simplifying how businesses connect to where they need to go.
• Robust digital network marketplace platform:
o Services over 22,000 customers
o Ubiquitous coverage from 41 core Points of Presence, 86 local aggregation PoPs and 2,007
Central Offices
o Processes over 100,000 price quotes / day, representing over $9 billion annualized network
spend
o Automated pricing for over 19,000 unique rates from 444 carriers in 75 countries
o Maintains location data for more than 37 million validated sites in 192 countries
o Connectivity to over 9.6 million U.S. commercial and 40 million International addresses
o Proactively monitors and manages over 205,000 circuits for faults and performance
• Award winning marketplace of networks

Thank you
www.globalcapacity.com | @global_capacity
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