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Networks,
clouds &
operator
innovation
How can operators leverage networks to deliver innovative cloud
services?

Mats Alendal
The network is the
                                   computer


                    John Gage, Sun Microsystems, 1984




How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 2
operator Cloud
Drivers
   Internal efficiency                                                                 New revenues


              SW SW SW                          SW SW SW

                                                                                                                                                   Users
                                                                                                                          Operator
                                                                                                                          Network

                         Transformation                                                                             Monetization




                                                    Operators
                                                                                         Operator Cloud               Operator                    Enterprises
                                                                                                                      Network
                                        SaaS
                                                                                                              Cloud Services
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 3
the new ICT




                                                                                                            IT


How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 4
The premium Cloud
experience
                                                           Create
                                                                                                        Control

                                                                                                                                                  Big Data
                                                                                                                                                   Center




                                                  Compute


                                                                                                                                  Internet




                                                                                                            Connect


How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 5
The network
Platform
                                                             Cloud Management

                                                                   Distribution & flexibility


                                                                                                                                           Data
                                                    3PP Network                             Mission Critical                           Plane Functions,
                                                     Functions                                Workloads                                Extended Control
     Server Functions
       Network
                                                                                                                                          & Exposure


                                                                     Virtualization




  Enterprise
                                             RAN Control                             Central Office/Core                                  Payload
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 6
Service
provider sdn
                                                                                                       Service Exposure



                                                                                                      Network and Cloud
                                                                                                        Management



                                                                                                       Integrated Network
                                                                                                             Control

                                                                                                                                            Telco
                                                                                                                                             Data
                                                                                                                                            Center
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 7
the balance



                             Simplicity ->                                                     Adaptation ->
                             Conformity                                                        Differentiation




                                                           Quality of Service
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 8
Conformity: Mobile Cloud
accelerator                                                                                                                                          End-user
                                                                                                                                                  (Fixed Access)




                        Middle mile bottleneck
                              (Internet)



                                                                                                                                                     End-user
                                                                                                                                                  (Mobile Access)
                                                                                                 Last mile bottleneck
                                                                                                   (Radio Access)




                               Internet                                                                       Mobile
                    1        acceleration                                                       2          prioritization
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 9
Differentiation: E-
health
              Service                             2                   1         Pharmacy
              Provider



           Health
           Insurance




                          Government               Emergency                  Hospital
                                                   Response

                                                               Enable HealthCare
                                                                   Business

Sensor                QoS Communication                           Video on           Merchandize               Medical              Regulatory
                                                                                                                                                          …
Monitor               (P2P Video QoS, RCS)                        Demand             & Payments                Records              Information
                                                            Network, OSS & BSS
          Communication                Connectivity           Network & User                Contextual               Infotainment           Enterprise/M2M
            Services                    Services                  Data                     Information                 Services             Services & Data
 How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 10
the Telco cloud




Quality of                                                    Enabling
                                                                                                                           Balance
Experience                                                    Platform
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 11
If I had asked people
                              what they wanted they
                              would have said a faster
                              horse – Henry Ford



How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 12
Networks, cloud & operator innovation- Mats Alendal

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Networks, cloud & operator innovation- Mats Alendal

  • 1. Networks, clouds & operator innovation How can operators leverage networks to deliver innovative cloud services? Mats Alendal
  • 2. The network is the computer John Gage, Sun Microsystems, 1984 How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 2
  • 3. operator Cloud Drivers Internal efficiency New revenues SW SW SW SW SW SW Users Operator Network Transformation Monetization Operators Operator Cloud Operator Enterprises Network SaaS Cloud Services How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 3
  • 4. the new ICT IT How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 4
  • 5. The premium Cloud experience Create Control Big Data Center Compute Internet Connect How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 5
  • 6. The network Platform Cloud Management Distribution & flexibility Data 3PP Network Mission Critical Plane Functions, Functions Workloads Extended Control Server Functions Network & Exposure Virtualization Enterprise RAN Control Central Office/Core Payload How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 6
  • 7. Service provider sdn Service Exposure Network and Cloud Management Integrated Network Control Telco Data Center How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 7
  • 8. the balance Simplicity -> Adaptation -> Conformity Differentiation Quality of Service How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 8
  • 9. Conformity: Mobile Cloud accelerator End-user (Fixed Access) Middle mile bottleneck (Internet) End-user (Mobile Access) Last mile bottleneck (Radio Access) Internet Mobile 1 acceleration 2 prioritization How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 9
  • 10. Differentiation: E- health Service 2 1 Pharmacy Provider Health Insurance Government Emergency Hospital Response Enable HealthCare Business Sensor QoS Communication Video on Merchandize Medical Regulatory … Monitor (P2P Video QoS, RCS) Demand & Payments Records Information Network, OSS & BSS Communication Connectivity Network & User Contextual Infotainment Enterprise/M2M Services Services Data Information Services Services & Data How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 10
  • 11. the Telco cloud Quality of Enabling Balance Experience Platform How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 11
  • 12. If I had asked people what they wanted they would have said a faster horse – Henry Ford How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 12

Editor's Notes

  • #2: 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012 2011-10-19
  • #3: 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012
  • #4: 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012 10/17/12 2011-10-19 © Ericsson AB 2012
  • #5: 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012
  • #6: 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012 10/17/12 2012-02-03 10/17/12 2012-02-03 2012-02-03
  • #7: 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012 10/17/12 2011-10-19 Operator Growth LS 2012 Operator Growth LS 2012 Operator Growth LS 2012 ver05_120604 PA22 PA9
  • #8: 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012 10/17/12 2011-10-19 © Ericsson AB 2012
  • #9: 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012
  • #10: 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012 BNET PPM 2012 10/17/12 221 09 - FGB 101 220 Uen, Rev A Mobile Cloud Accelerator 10/17/12 2011-02-10
  • #11: 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012
  • #12: 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012
  • #13: 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012
  • #14: 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012