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Smarter Retail Channel Intelligence
“I almost cried the first time I saw your product in action”
Eugenio Palacios
Retail Manager
Retailers
data on sales
and stock
$3M losses in fathers
day month 2012
The problem
RETAILER	
  1
RETAILER	
  2
RETAILER	
  3
Team of people at HP
(Status QUO)
1 week processing time
Automatic
Data Collection and
Normalization
Our	
  Solu(on
Useful and timely
information
Manual in store
Data Collection
Actionable Information
in minutes not weeks
16% unit sales increase
$3,000,000
(1 month)
Our	
  Solu(on
And compare it with your store sales performance
No more“Out of stock”situations
Look into your store exhibitions
Compare your exhibitions with your competitors
Monthly Subscription
$5,000 –$10,000
Revenue	
  model
Self Service + Reseller
Customer	
  Trac(on
$4.4 B in USA
$2.6 B in Latam
Companies struggling with this problem
account for
Source:	
  h3p://www.stores.org/2012/Top-­‐100-­‐Retailers
Market Size
Competition
- Focused on companies > $ 100 mm revenue
- High variable costs
- Focus on Market Research information
- For companies on any revenue range
- Low time and cost to implement
- Scalable solution
Status QUO
- Takes a week to generate useful results.
- Can’t produce advanced results
- Human error -> unreliable information
Marke(ng	
  Plan
6	
  mnths 12	
  monthsPartnership with Distributors
Online Marketing
Monthly Subscription Plan
Founder
IT
Consultant Support
Manager
Sales
Manager
Team
Daniel
Riquelme
Cristian
Palma
Matías
Palma
David
Riquelme
Entrepreneur
2 companies
10 years in IT and
Ecommerce
Mike Sigal
Advisor
Roadmap and Funding
Seeking $400,000
Committed $120,000
Revenue by 2017 $43,200,000
6	
  months
Product Development 2.0
12	
  months
Commercial Expansion to Latam
Build Credibility with Multinational Companies
USA: Model validation
DANIEL RIQUELME
twitter: @darfti
Founder
Customer	
  engagement
Appendix
Source: Retailing: Future Scenarios (Part 1): How Might Changing Market
Environments Affect Growth In Emerging Regions ?, Euromonitor, 2011
Retail Forecast
Benefits
• POS sales & stock reporting
• Sales Force data input
• Small learning cycle
• Integration with retailer portal
Retail Reality
Retail Operations Manager
Doesn’t have easy access to sales & stock
data
Sales Representative Trainer
Don’t have a merchandising planning
solution
First hand view of problems in the stores
Sales Representative
Merchandise Person
Don’t have a merchandising planning
solution
Sales Analytics SaaS
Retail Supplier Earnings
considering a 30% average revenue for retail suppliers
Revenue Forecast
They have bad distribution channel
visibility
“Great	
  solu+on	
  for	
  our	
  repor+ng	
  needs.	
  It	
  saves	
  us	
  a	
  week	
  of	
  work	
  every	
  
month!”
“This	
  is	
  the	
  only	
  solu+on	
  that	
  gave	
  us	
  the	
  visibility	
  we	
  need	
  with	
  the	
  
speed	
  and	
  reliability	
  that	
  our	
  business	
  demands”
Rodrigo Aguilar
Channel Marketing | Microsoft Chile
Manuel Casanova
POS Manager | HP Chile
Competition
Actionable data
Affordable
Competition charges an average of $3,000 per Retailer
+ Setup Fee $4,500
Monthly Burn Detail
2013	
  Monthly	
  Burn

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