Cmo workbench - Actionable Intelligence to Target New Age Customers
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This document discusses Zensar's CMO Workbench, a data analytics solution that helps retailers improve marketing efforts. The solution uses customer data to segment customers, uncover spending patterns, and target promotional campaigns. This increases campaign ROI, customer retention rates, and revenues from promotional sales. The solution provides dashboards with KPIs, predictive analytics, and visualization tools to optimize marketing mix, measure campaign success, and gain customer insights.
Cmo workbench - Actionable Intelligence to Target New Age Customers
- 1. Actionable Intelligence to Target New Age Customers www.zensar.com Reduce marketing cost by 12% to 15% with better allocation of marketing budgets BusinessValue Increase ROI on marketing efforts by 25% to 30% Improve incremental sales by 18% to 24% Increase revenue from promotional sales by 24% to 30% with better timed promotions Reduce marketing cost by with better allocation of marketing budgets 12% to 15% BusinessValue Increase ROI on marketing efforts by 25% to 30% Improve incremental sales by 18% to 24% Increase revenue from promotional sales by with better timed promotions 24% to 30% Increase customer retention rates by at least 20% with targeted campaigns Increase customer retention rates by at least with targeted campaigns 20% The retail industry is constantly evolving with dynamic consumer trends and the influence of technology at several touch-points in the buying process. Retail thrives on consumer interaction, influence and ultimately the purchase decision. The emergence of large amounts of customer data generated and collected in the process can serve as valuable input towards the retail mix of promotions and campaigns so as to attract and retain better. Targeted promotional efforts will work better with the retailer moving closer to the consumer by understanding their needs and preferences while adopting a model of capturing consumer data. helps retailers approach their marketing mix differently by uncovering consumer spend patterns and segmenting customers to re-direct marketing effort and spend that can be quantified. With unique analytical insight about your customers and prospects, the intelligence can be aligned around customers to build competitive advantage. Zensar's - CMO Workbench < < < < Quantify and justify your spend and effort on marketing initiatives Design and build unique marketing campaigns and promotions based on customer segmentation and channel preference Increase the customer return rate through tailored promotions and campaigns based on behavioral patterns using RFM Analysis Improve customer retention and brand loyalty across channels with real-time optimization and alignment Why CMO Workbench? < < < < < Increase new customer acquisition and conversion of sales leads Track, measure and report the results of all marketing campaigns or promotions Influence your customer's purchase decision across several touch points Create new opportunities by creating cross or up sell promotions Gain shopper insights using market basket analysis The potential of data driven marketing is through Zensar’s CMO Workbench enormous; browsers and buyers of products and services can be identified and targeted with attractive offers and sales promotion Data in Marketing is no longer an option, it is the new imperative!EZIMITPO
- 2. Sample dashboard of the analytical output Solution Highlights Campaign ROI 37.29% 0% 20% 40% 60% 80% 100% Key Features Promotion Analyzer: Measure the effectiveness of a Sales Promotion by correlating sales data of items based on regular selling price and promotion price Basket Insight: Gain insight on the customer transaction, and identify basket size variations on weekdays and weekends and the most popular basket size Campaign Analytics: Evaluate the success of a campaign with metrics such as response rate, new customer acquisition and pre and post campaign analysis Recency-Frequency-Monetary (RFM) Analysis: Reduce marketing costs and still achieve your targeted ROI while engaging with only a fraction of your customer base Customer Segmentation: Target groups effectively by identifying who your customer is, what they are buying, how do they buy and at what time Market Basket Analysis: Discover opportunities like product bundling, cross selling, and decide shelf adjacencies by designing a relation between Customer ID and Transaction ID Preconfigured Solution built for Retail 40 Key Performance Indicators Role Based Dashboards Predictive Analytics Capability Intelligent Guide - Root Cause Analysis Online Analytical Processing (OLAP) features with Multi- dimensional drill downs Interactive Visualization with Graphical Charts Campaign ROI Direct Mailers Coupons Social Media Instore Events Advertising 82.85% 66.61% 51.65% 48.27% 19.17% Top Campaigns by Response (Top 5) Campaign Budget Campaign CampaignCost ROI Advertising Coupons Direct Mailers Instore Events Internet Social Media 1,000 2,000 3,000 Campaign Budget Vs Cost Analysis This solution has been built on the QlikView platform and can be easily integrated and bolt onto other Business Intelligence frameworks as well. www.zensar.com For more information please contact: marcom@zensar.com Zensar Technologies is among the top 20 technology and software services providers from India. Zensar's industry expertise spans across Manufacturing, Retail, Banking Financial Services and Insurance. With over 6500 associates and presence across US, UK, Europe, Middle East, South Africa, Singapore, China and Australia, the Company delivers comprehensive services for mission-critical applications, enterprise applications, infrastructure management, business intelligence and analytics, CRM and Business Process Management. Zensar Technologies Corporate Headquarters: US Offices: Global Offices: Pune, India San Jose | Chicago | Princeton | Dallas | New York | Westborough USA | UK | Europe | Africa | Middle East | China | Singapore | Australia