CMPRSA The Workshop
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The document outlines various digital engagement tools and strategies for businesses, focusing on platforms such as Twitter, Flickr, and blogs for building relationships and presence. It discusses the benefits of microblogging, social networks, video sharing, and photo sharing in enhancing consumer interaction and community connection. The importance of establishing an online presence, engaging with influencers, and evolving an online engagement program is emphasized.
CMPRSA The Workshop
- 1. CMPRSA THE WORKSHOP Leah Jones Senior Analyst, Edelman Digital Research & Digital Culture
- 2. COMBINE TOOLS TO BUILD PRESENCE AND RELATIONSHIPS
- 3. BIGGBY COFFEE: TWITTER, FLICKR, BLOG, GOOGLE MAPS
- 4. ENJOY ILLINOIS: TWITTER, FLICKR, BLOGGER EVENTS
- 5. THE BITS & PIECES
- 6. BLOGS Frequently updated online journals, published in reverse chronological order 100M tracked by T’rati, 15M of which are active Likely tens of millions more in Asian countries Good For: Personally connecting with communities big and small Provides perspective and context to a company Delivering insight into influential mindset
- 10. MICROBLOGGING Takes short-form inputs (e.g., IM and text message) and serves them up as a blog Front page of MSM this year, Twitter takes control Messages can be public, private, or privately public Good For: Delivering minute-by-minute updates from personal perspective Following tech conferences through the eyes of enthusiasts Building relationships with individuals Monitoring for customer service
- 15. SOCIAL NETWORKS Connect to people you know and find like-minded groups to join Create an online group for an offline group Organize events via group Share photos of events Expand your social circle Foster relationships locally and globally
- 18. VIDEO SHARING Users upload video, tag it, and share it in a Web-friendly format Top sites include YouTube, Revver, and DailyMotion Terms of service are starting to relax (a little ) for corporations
- 22. PHOTO SHARING A place where users can upload, tag, share, and collaborate around photos Flickr is clearly the most popular (and open) photo-sharing community; Google offers Picasa Compare to Shutterfly or Kodak/Ofoto
- 25. Establishing an online presence Engaging online influencers Enriching content Embracing community CRAWL WALK RUN FLY Evolution of an Online Engagement Program Online Monitoring