Search skills & finding influencers
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This document provides tips and resources for finding influencers and building contact lists online. It discusses using search engines beyond Google to find blogs, videos, photos and forums. It also discusses building taxonomy of a brand and building an influencer list by starting with existing lists, finding who bloggers link to and comment on. Additional tips include using Boolean search operators and searching within sites. The document also provides examples of blog and social media topics that could be relevant audiences.
Search skills & finding influencers
- 1. Search Skills & Finding InfluencersLeah JonesEmerging Media
- 2. “We found an awesome deal with Omaha Steaks and ordered it. Well once it was all unpacked, with nothing else to do with the dry ice I just put it in the sink. Little did I know it would result in so much fun!”
- 3. Can’t I just Google it?
- 4. Search Engines Beyond GoogleBlogs http://blogsearch.google.comhttp://blogpulse.comhttp://icerocket.comTwitterhttp://search.twitter.comhttp://wefollow.comForumshttp://boardreader.comhttp://omgili.comVideowww.youtube.comwww.vimeo.comwww.blinkx.comPhotowww.flickr.comwww.picasa.comwww.twitpic.com
- 5. Organizational Taxonomy: What people on the inside call the brand and how they talk about the brand. Official marketing language and proper names.Natural Taxonomy: What customers say about the brand. Nicknames, unofficial uses for product, misspellings.
- 6. Building a TaxonomyBrand name and nicknamesParent companySpokesperson and public figures (CEO, CMO)MisspellingsCampaign titlesTag lines and slogansCompetitors, detractorsEvent names and hashtagsTwitter namesLinks and URLs to all web sites
- 7. Math With Words – Boolean SearchORNOTChicago OR DaleyChicago NOT DaleyANDChicago NOT (Daley OR Obama OR “white sox”) AND (game OR Cubs OR baseball)
- 8. Additional tips for searchQuotes “around a phrase of two” or more words will search for an exact phraseMost search engines offer Advanced Search where you can search by date or specific sitesFind inbound links by searching Link:www.oco.comSearch within one site onlyKey word site:www.oco.com
- 10. Chicago and LA Mental IllnessBeing a dad at 50Classic HollywoodClassic TVTheaterOscars Round-UpsJewish HolidaysNICUCar ReviewsWILCO and Jeff TweedyBloggers Aren’t Single Issue People
- 11. Building a Influencer ListStart with the list someone already made“top 25 _____ bloggers”“top _______ to follow” AND twitterFind one blogger and see who she’s linking to in her blogroll and who is commenting on her blogUse Listorious.com to find people by topic on twitterGive yourself enough time (one hour per 5 quality names)Does he tell you how and if he wants to be contacted by marketers?
- 12. Building a Contact ListReal NameNicknameBlog TitleLink to blogLink to relevant post or postsLink to disclosure or “how to work with me”Email or link to contact formNumber of blog subscribers Traffic according to Quantcast, Compete or AlexaTwitter usernameFollowers, following, #lists, activityFacebook pageFriends, fans, activityNotes Why this blogger?
- 14. Workshopping Your ProgramsWhat are you doing now?What are you talking about?Who is your potential audience and what are they talking about online?Where is your audience online?What is something fun or unexpected you can do?
- 15. Leah JonesAccount Director, Olson PR (Dig)Emerging MediaFounder – Natiiv Arts & MediaCo-Founder TBD Minyanleah@natiiv.com | @chicagoleah